V5shop e-commerce outsourcing: Community marketing of e-commerce

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; V5shop E-commerce outsourcing, including: Technology outsourcing and full outsourcing. Technology outsourcing refers to the construction of independent Mall for customers, Taobao shop, Pat Shop and all the platform of the Mall, and professional network marketing training and so on. And the whole process of outsourcing, that is, enterprises only to provide goods, afterwards counted the money, all other links by the V5shop E-commerce Outsourcing Department is responsible for, here is not much to repeat.

Talk about the mail marketing many people will think of spam, think buy a mass mail software, their products to do a simple introduction, with some think that the more gimmick of the title to attract popularity, such as: FREE * * * *, trial * * * * * * * *, is the mail marketing.

Let's talk about using these sensitive words as the result of email marketing. If you have a little understanding of the mail system, you will know that the title of the above mentioned more gimmicks of the words of the basic message will be in the Junk mail box, or even directly filtered. It has nothing to do with what you use to send the software or the system. Every day we open the mailbox will see a lot of spam, most people's handling of spam is directly deleted, so even if your email is not filtered, the probability of being browsed is negligible. The biggest danger is that users will always receive spam from a sender, giving our users an illusion that the company is sending spam messages. Users start to distrust, sending messages that do not receive the predictive effect, or even have a bad effect.

e-mail marketing is also often used as mailing list marketing and licensing e-mail marketing. Send mail for the purpose of strengthening partnerships with business and current customers to encourage customers to be faithful to him or to repeat transactions, as well as to send mail for new customers and to make old customers repeat purchases immediately.

1, the title is only to indicate the title of the best topic to tell the Subscriber the content of the message, and the worst title is trying to sell products through the mail. In email marketing, don't let your headline read like an ad. The heavier the business flavour in the title, the less likely the message will be opened.

2, why read the mail your email reader is only interested in one thing: what does the email offer them? When designing a message, think about it, write something that is relevant to the reader's interests, and do not capitalize on what you have to say. If you want them to take the time to read your emails, think about why they read them. Then write them an email, and the headline is like explaining the reason for reading to them. That would be better.

3, do not use the title of personalized personalization for e-mail content is very important, but it does not apply to the title. Spammers will steal names on the internet, and they know all their names and email addresses, so they add their names to the title, such as "V5shop e-commerce outsourcing: This is a service specifically for you." But the recipient was also smart, and he could see if the email was spam.

If you add a name to the title, you may be treated as a spam sender. A study by Mailermailer in 2008 showed that messages with personalized headers were nearly as effective as those with no personalized headers. The message opening rate with personalized headers is 12.4%, and the click Rate is 1.7%; no personalized headers for the message open rates are 13.5%, the CTR is 2.7%. Therefore, the name should not be used in the title. The use of locations, such as city names, can indeed raise the opening rate.

4. Tell the user who you are many studies have shown that putting the company name on the person's line and header row increases the opening rate. Jupiterresearch research company found that adding a company name to the title would increase the opening rate from 32% to 60%, far exceeding the title of not adding names.

One of the most important reasons people open your emails is because they recognize you. There are two scenarios: they know the sender and think the information they received in the past is valuable; and, of course, they've opened your mail before, but they found it was a waste of time, so they deleted the message.

Whether or not the sent message can be opened depends on the reputation of your company and the quality of your previous emails. Your title should, to some extent, encompass both aspects of recognition. This recognition is important, and no matter what title you use, it usually produces the same opening rate. If the recipient has the best experience when dealing with your email, they will not hesitate to open your email.

5, avoid using sensitive words in the title should never use capital letters, and do not use exclamation marks. As long as your content is authentic and does not look like spam, most customers will respond. Junk words such as "free" and "sex" must be excluded, including in English, and never underestimate the work done by our mail service providers. But some words that are not on the list of junk words can also greatly reduce the response rate of the headline, such as "Help", "discount" and "Reminder payment".

With the development of the market, the mail marketing is accepted and used by more and more people, but most of the users just do mass, even send spam. E-mail Marketing also has a lot of details, such as how to avoid mail into the junk mailbox, how to fill in the content of the message to make users more receptive, how to accurately classify users, how to deal with user feedback. These detailed questions have the opportunity to share with you slowly.

See http://wb.v5shop.com.cn for more E-commerce outsourcing services