VANCL, experiential marketing, Atlas marketing theory, apparel E-commerce

Experience Marketing is my personal favorite http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model, I have previously introduced AIDMA and Aisas marketing theory, That is, from the understanding of the search to purchase to share the process, then there will be another route, is the Atlas model, I now officially announced that the marketing theory of copyright to me, but also declined to my theory to make subtle changes to create their own theory, too shameless!





ATLAS, the attention Focus-> try experience-> like-> action purchase-> share share; the first is to see a product of the ads, generate attention, suddenly found that the product can be free to experience, after the experience, Found that it is good, so like this product, then the need for this product, will buy, many times the good experience, will actively recommend this product to their friends.





VANCL Experience Marketing, in fact, I am not a good guess, I think to do a good job of experience marketing needs two points: 1, must have enough self-confidence for their products, 2, the best is the mass consumer goods.





in front of the section is very good understanding, a garbage product to do experience marketing that is to find scold! To be honest, I will not mention that net again. As for the 2nd, we give an example, BMW to do experience marketing, the participation of the send a BMW, it must lose it-of course, BMW can actually do a test drive experience. So I am more concerned about: shirts This product, average of each target user, each year will buy a few? I was worried that it would affect old business judgments when he said he was a one-day interview.





I now have a hanger on the VANCL, PPG, Ushan and other 3 brands (online, under the line to buy the nearly 10 shirts, already feel a lot of, before 1 years to buy 1, 2 is good; I also asked some friends on the side, like the old day to change the shirt of almost no, seriously, Even if you buy one of all the shirts on Vancl, it's only more than 10?





based on this point, in fact, I think vancl this activity is actually not the experience of marketing, but mainly hope that through the recommendation of the blog to let more netizens understand VANCL, is a kind of advertising behavior; the difference between experiential marketing and advertising is that experiential marketing is the ultimate customer, And the advertisement is the experience person as the advertisement medium.





As for the quality of shirts, in the Friday E-commerce Conference, Bono's vice-president has been introducing how to judge the quality of shirts, for me such a layman, in fact, I would like to say: "Who's advertising well, I will buy the product." Or that sentence: Shi Yuzhu definitely agree with this view.





is based on this theory, I am more believe that the future of VANCL, the advantages of the aging team should be more understanding of the Internet, I remember as if I said, like VANCL is not to use the Internet to do e-commerce, it is better to use the Internet to build VANCL this brand PPG does the same thing, but, I believe that to achieve the same goal, VANCL will spend more money than PPG, at the same time, Vancl really want to thank PPG for the cultivation of this market. Two are very good companies, the focus is not the same.





said that the use of the Internet to play brand, this is actually the distress of Chinese apparel e-commerce, no brand authorization, have to do their own brands, such as the good news of the birds, the reason for the introduction of Bono brand, estimated to be afraid of the direct use of the good news bird this brand, will cause the Speaking of, I actually dress very pick, before buying a shirt on the net, actually always will concentrate to buy "3" product, namely Levi's, Jack Jones and Jeanswest-I hope to be able to buy these three clothes on the net.





I said a few days ago, e-commerce should go down, that is to say, hope to buy pants, socks, underwear on the website, find VANCL pants and underwear to sell; So I just said, I wonder how often people buy shirts, at least I won't think about them for two weeks, but will probably buy underwear in vancl; As for trousers, frankly, vancl trousers did not attract my purchase desire, I think I actually bought a lot of clothes online, but did not buy pants online, maybe this is also the problem of consciousness, ppg let me get used to buying shirts online, Vancl I get used to buying pants online?