Vote or project grassroots personal webmaster look at entrepreneurship and investment

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Editor's note: This article is the founder of Happy Daydreaming Network Chow (micro Bo id@ Happy Daydream Webmaster Chow, blog address http://blog.sina.com.cn/u/1628095833), read only an impression, grassroots webmaster dare to say, also dare to do, you feel:

Saw 36 Krypton recently "in the face of no profit model of entrepreneurial projects, investors how to see how the entrepreneur broken?" The article has some feelings, nagging.

Like most personal webmaster, I'm just a grassroots, without the gmic of the big guys at the conference. But I have long contact with ordinary users, the best understanding of their thinking.

For entrepreneurs, the domestic investment environment is not foreign, this is the fact, Mr. Lei also said, "only to invest in acquaintances." First of all, because there are too many people, too many entrepreneurial projects, investors face a huge amount of information, "investment acquaintances" have a higher priority, it is understandable. On the other hand, we can see that this view of "people" investment philosophy and foreign see "project" Investment philosophy is completely different. For most domestic grassroots, if there is no relationship, it is almost impossible to get investment.

Vote or project

This raises the question of whether it is an investment project or an investor. If you're just investing in "acquaintances," that's not a high interest loan. The strategy of "investing in acquaintances", right? is the market determining the success or failure of a project, or is it a person (entrepreneur) or a group of people (entrepreneurial team)?

This environment is not only a higher demand for entrepreneurs, but also for investors. This requires investors in the complex entrepreneurial projects in the eye insight, not only to have the ability to look at some of the functional value of products, but also from a long-term view of some cultural value of products, this is also a process of accumulation of time, these kungfu is also required.

If I were to cite an example, as you can see, Facebook has not been profitable in the past few years, Google at the beginning of the time is not profitable, of course, this is abroad, there are many similar to the domestic Google team or individuals, unfortunately, they are not investors acquaintances acquaintances, so we are very difficult to see. They just dive into their own products and really listen to the needs of the users. I think as an investor, a lot of time should be spent on the experience of the project itself, and it is a multi-angle experience, long time pondering, not 5 minutes to make a conclusion. Like the American Idol draft, sometimes you need to spend some time on some dodgy projects, because if you don't give these "seemingly" unreliable projects time, the pursuit of security, trust in the people who do things, it is equivalent to pour the bath water at the same time the child also fell. These are no shortcuts until you find a project that makes you feel "epiphany," like American Idol, and the judges feel touched.

What kind of project users will pay for it? It's simple, it's valuable to the user, and 80% is actually worth something.

You can't just listen to what the user says, but watch what they do. In some cases, users will tell you about the conveniences of life, but there are times when they don't say anything because they're used to it, and if you can see the inconvenience they're using and make improvements, for the user, that's more than expected, and that's what's valuable to them.

Of course, the above is functional value, specific have similar Evernote, various mail system, IM system. Here is not to repeat.

But there is also the value of content, such as cultural creativity, such as a novel, a painting, a piece of music. Why Facebook will end up with up to 800 million users. This is the traditional Internet enterprises will never understand, because in the early days of the internet, portals often hold the right to speak, the user is from the top of the high posture. But unfortunately, all this is changing, ignoring the power of the grassroots can only be like the former portal giants as headless flies.

I'll tell you, I saw 10 people on the subway, 5 were reading novels on mobile phones, 3 playing games, 2 listening to music.

Compared with those big bullish websites, social networking sites are more grounded, and most ordinary users will never look at the big Web sites at all, because they never think about the problem from the perspective of ordinary users, so it's better to communicate with friends who are close to me.

In my opinion, entrepreneurship, there are only two ways to succeed:

1. Find a lot of people complain and no one solves the problem, use technology to solve it, and fast, because the technology is very good Copy. (functional value)

2. The creation of excellent content to meet people's spiritual needs, which is a long-term cultural accumulation (cultural value)

I often read a book on the web first PDF, if I think can increase my skills, even if I have read the book, I will not hesitate to buy a book in the bookstore, because it is valuable to me.

Or read a novel PDF, if I think the writing is good, I will not wait to go to the bookstore to buy a book, and even buy a hardback, I may be the collection, like the collection of classic games, which is also valuable to me.

Well, it's time to say it was profitable, when Google was completely free and there was no advertising. Completely do not see any profit model, until they invented the Adsense. You know the rest of the story. Sadly, Mr Zuckerberg has yet to invent any of the brightest profit models.

Swarm into the mobile internet

In the game field, I have been emphasizing platform independence, a lot of good games, such as Angry Birds, cut fruit, I will be on the computer, mobile phone, and Kinect play, the important thing is that they are fun.

And in terms of application, many times is the internet and mobile Internet interoperability, if not on the Internet to do well, I do not know to the mobile internet can do a good job of confidence from where.

User online time = profit?

This is a very puzzling question and is entirely based on strange speculation: if a user stays on my site or application for a longer period of time, it may be possible to pay or advertise. Isn't this obvious self-deception?

In fact, if the user feels that your feature is convenient and they like it, it will take a long time to increase the online time, or have a lot of wonderful content to linger over, not the other way around. Forgot to say, some websites may my stay time will be longer, opps, that is completely because I forgot to close that website. Users now have a lot of choices, in the application of different Web applications only need one click, basically equal to no cost.

Profit model can refer to the game, the game you have an account, have a role, you want to further improve the role or different from other players, you will pay. Specific products can refer to the QQ Membership system, that is, the need to establish a training mechanism, so that players in the product or different from other users, this is the value they need.

Let's take another example. Recently, after a period of fire, many users became zombie users, just hanging there. If the light from time, may be very long, in fact, the pure social networking site has this problem, such as Facebook or Weibo, and finally become a similar QQ things, can say that most of the time is not valid, because these times are not users in your product "as" the time, and even if the ads, Also require the user to the product itself has enough attention, it is possible.

Users are not fools, only to provide users with valuable things they will pay, it is so simple, in fact, with the sale of steamed buns no different.

This article sharp point of view, welcome to Pat Bricks.