Wang Yuzhang: The feasibility analysis of the profit model of Lenovo search and promotion

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Search engine Lenovo search function should have more than two years of history, the earliest Google began to do, the current technology has been widely used, but is now just as a function to use, there is no home in this function has been profitable.

In order to write this article, deliberately to search for the relevant information, of which, there is little talk about the function of profit-making articles. However, see Tencent's Soso also made some attempts in this regard (just personally think), you can look at the following picture:

Enter "Days" in the Soso search box, so the top three in Lenovo's search used a blue font and a golden star to distinguish other Lenovo results, which Tencent became a "direct zone" for user-friendly search, a free service for Tencent, which includes weather, TV, road conditions, songs, Constellations and so on.

However, I would like to say that using this Lenovo search to create profits, the use of bidding ranking thinking development of Lenovo search advertising, this advertisement can be put to the last of Lenovo search, of course, each word can develop two ads, after all, this area is not much, too much will arouse the user's disgust.

I personally think that this is completely can be implemented, and listen to Wang Yuzhang for you to analyze AH ~

First of all, the search results have been artificial intervention, even if the addition of advertising will not attract too much criticism. We know that the search results in this area have been carefully selected quality results, excluding illegal information. In fact, the essence of Lenovo search is recommended to users of the best of the hottest information, since it is recommended, the recommendation of one or two related ads is understandable. Of course, it must be in the user's use without affecting the basis of recommendations and is to be related to this keyword ads.

Second, last year, Google's Lenovo search because of the illegal information, so that it was shut down Lenovo search, but not a few months by the reopening, which is Google's internal illegal information is not strictly caused by regulation. If you can open this search fee services, then all walks of life, the key words buyers have, this actually gives the opportunity to check these keywords Lenovo search results, if the discovery of illegal information, you can immediately report, and immediately delete. In fact, in the profit at the same time the efficiency is also improving.

In addition, the strategy to curb the brush Lenovo search industry. We know that since the discovery of Lenovo, some people have started to use the search engine of this function to make money, some people have a special tool or technology to brush the Lenovo search, for example, I do network promotion, I through these tools can be my blog brush to "network promotion" keyword first, In order to make it clearer, I ps a picture, look at the following figure:

See, if the industry is growing, the impact on the search engine is very large, many untrue results are flooded into this, to search engines and users bring are very bad results. But if the search engine offers two of ads that can be bought and sold, this is a formal operation, which in fact relieves some of this pressure.

Finally, I would say, this market is huge, is half of the bidding rankings, involving almost all industries, and the choice of key words flexibility, for example, you can sell the word "can", but also can sell "cola", but in the bidding rankings "can" is absolutely not sold out. Believe that if the business is launched, the search engine's quarterly profit growth of 1.5 times times is absolutely no problem.

In addition, although the prospects are promising, but I think there are many constraints.

1, the price of each word, this price is actually measured by the amount of search, it's even measured by the time it takes to stay in the search box, that is, to recommend this keyword to the customer, and you want to show the customer the value of the input in the search box and the amount of time to stay. This requires a search engine to compute, if I enter a "can", when the word "can" into the search box will be counted, this virtually to the search engine requirements on the high, the technology also needs to be improved, each keyword into the search box will be counted, just imagine, this need to how high server load. However, we believe that as long as the technical problems, can always be overcome.

2, in addition, I found that now this association search speed is not very fast, when the input of a word, and can not immediately come out of the results, there may be a 1-2-second delay, or even sometimes input keywords, you need to press down the arrow to come out the results. So at present the technology is not too perfect, so we talk about this aspect of profitability must be based on the technology mature implementation.

In general, Lenovo search convenient users, many people particularly love to use, as long as the search engine does not harm to the user's use based on some profit, then our users will not have opinions.

Here's a diagram of my PS (this is acceptable to the user):

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