Wang Zhun: How to use network video to do product promotion in enterprise website

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In the evening with a child to do children's day to teach products of the fellow chat, when he saw my QQ personality signature: Baidu "Wang Zhun", Hao elder brother Row first, hey, remember to click! then went to Baidu, the results found my blog, and then she also tried to Baidu under their own name, also found some information related to their own, And told me. I then also Baidu under her name, sure enough to find the first page 10 is related to his news information, I opened the look, the results are some of her participation in the recording of the video program.

The general content of the program is that she took part in a program called "Let Baby grow in the game" hosted by Yichang Gorge wide grid. The recording of such programs is actually a network of their companies to promote the use of online video lectures to improve brand awareness. I later looked at one by one of the news pages that were found by searching her name, not just the video lectures on 10 websites, but also several voice speeches in MP3 format.

Suddenly thought, two days ago weekend and Zhengzhou seo sweet chat, ask her what, she said in watching video, then I asked her, your blog article wrote? She said did not write, do not know how to rewrite something good, I casually said, since you are watching video, then you have to rest how to use network video to promote the site. Here I also to the simple analysis, enterprise website How to use network video to promote their own products or services? Enterprises use network video to promote their own products or services have the following modes:

1. Lectures

For example, I am a Fellow of the company to do baby products, then their company must train a group of baby "experts" to do the lecturer, holding a similar "successful birth teaching" lectures. Then you can record the course of lectures, put online, such lectures if not with local media cooperation, you can put yourself to 56, potatoes, Youku and other video website uplink.

2. Meeting

Hold a baby meeting, invite a group of young mothers or expectant mothers to attend, and then record the whole process of the conference, the same release to the Internet, of course, this release, is a technical, you can edit, add some work. The release of the platform can choose some local portals related channels, also go to 56, Youku and other free platform as feasible.

3. Interview

This kind of direct and local portal related column cooperation, I that fellow also said, this kind of cooperation is actually to give money, but the price is relatively high, after all, the local portal to do a specific area of the market or a certain advantage.

Interviews also need to be carefully designed.

4. Activities

Can be the company's internal organization of New Year's Day, the establishment of the anniversary celebrations and other activities, the benefits of such activities is to promote the internal culture of enterprises, the indirect external publicity enterprises, because a customer recognition of your business, then he recognized your company's products easier. The company's internal activities video external sharing more customers can generate trust in the enterprise.

So this kind of video production, need some necessary conditions:

1, good lecturer, this is necessary, do not have a good lecturer, do lectures, do interviews are difficult to succeed.

2, a good theme, the theme of the meeting, the theme of the speech, interview topics need to be carefully designed, how to let your theme that is in line with market demand, solve customer problems, but also to promote their own products, this is very necessary.

3, good partners, where the partners include both the portal site and video site, your video recording well, where to publish, is very critical. Cooperation with the portal site, the general need to pay, but the effect is more obvious, go to the video site free release may need to use some other video promotion techniques, specific how to do later in the discussion.

What kind of enterprise is suitable for network video promotion?

1, education and training enterprises, such as I have served before the company to do Cisco training, if the lecturer can record the content of the video published to the Internet, the enterprise itself will play a very large effect, only need you to the lecturer's reputation packaging well.

2, product sales enterprises, that is, to do the product of the company, in the introduction of a class of products can be the characteristics of the product packaging, and then find someone to get a lecturer to publicize the advantages. For example, to do health care products, you can develop a health care expert, and then plan a number of health care knowledge interview, and then promote the company's health care products.

3, software Promotion category of enterprises, such as securities, stocks, do enterprise software promotion, you can also use video tutorials. For example, a company that makes securities analysis software can train a securities expert and then plan a series of securities analysis videos for effective promotion.

Author information: Wang Zhun, Wuhan Network promotion Wang Zhun's blog original address: http://www.wangzhunzhi.com/post/shipintuiguang.html (reprint please keep)