Wanglaoji Donation reconstruction Earthquake Network Marketing

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After the 2008 Wenchuan earthquake, Yi Ma guest Network Marketing College Yang in the Network Forum and Bar, found with the king of old Kat related to the rapid increase in the post, after detailed analysis, wrote the "Wanglaoji Earthquake Marketing network promotion." In this year's Qinghai Yushu earthquake, Wang Old Ji also donated 110 million, then it has no longer to do event marketing it?

First, in Baidu Bar to "Wang Lao Ji" Search

From April 22, 2010 23:05 to 24th 0:42, a short period of less than two hours, and not in the peak of the Internet, reached 750 related posts, Baidu to find the relevant post 324,111 posts, and almost every minute there are a number of related topic posts appear.

Of course, more easily viral transmission of the post, "a bottle of old Kat = two barrels of oil (PetroChina + Sinopec) + Four Money jar (BOC, ICBC, CCB, ABC) + Two Iron knots (Baosteel, Wisco) + Three suction gold (China Mobile Unicom Telecom) + two vehicles (FAW and two steam).

Second, "Wang Lao Ji" as the key words, the forum search

Google to the Forum search "Wang Lao Ji" Limited in 1 days, the number of posts reached 35,100, basically covering all the size of the forum, including the relevant posts in the Tianya 141.

Third, "Wang Lao Ji" related to the subject of a large number of coverage

While looking for Wanglaoji's posts, general push net found related theme "Don't drink Wanglaoji, drink Kunlun Mountain, 08, Wenchuan earthquake, Wanglaoji donated 100 million, everyone drank king Old Ji, 10, Yushu earthquake, Kunlun Mountain and donated 110 million, everyone said to drink the Kunlun mountains; tangled in ..." The last check Kunlun Mountain is Gado launched new products, to "Do not drink Wanglaoji, drink Kunlun mountain" in Google search, there are 2,190, in Baidu Search for 599. "Drink Kunlun Mountain, eat yak meat, help Qinghai people to do self-help" This theme paste, search in Google is 422, in Baidu is 212. "Gado, billion donation specialist" This theme posted in Google search is 4,300, Baidu is 674.

These are the same headings and contents, within 24 hours of rapid emergence, from the donation to the present, and the morning there are constantly new posts every minute in the appearance, not only in the promotion of Wang Old Kat, but also in the push of the new product Kunlun Mountain and the company add more treasure, million Yang think sprinkle incense also need to yell, Moreover, it donated 110 million, Wanglaoji for event marketing, netizens will not blame it.

Original: http://blog.putui.com/archives/515