Web search: How to drive the consumption of network creative Marketing

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Chinese traditional festivals are becoming more and more diluted under the impact of Westernization. Young people seem to be increasingly focused on Valentine's Day, Christmas and other festivals. The Dragon Boat Festival, the mid-Autumn festival in addition to family reunion and holiday can hardly arouse the interest of young people.

However, the various online festivals that appear frequently in the past few years seem to be more popular and concerned by young people than Western festivals. Like the launch of the March Peach Blossom Festival, Beijing-East launched the super Milk Father's Day, and immediately to come to Taobao 618, coupled with the established reputation of the Double 11 Singles festival. What do Internet festivals bring to people, and why are they so appealing?

Creative Marketing-the spirit of entertainment in line with young people's interests

Since the origin of the Singles Day can be seen, November 11, four sticks, this is destined to be a lifetime of the rhythm of The Bachelor? Although the "pretence" of being a bachelor, many married already-bred people are looking forward to this festival. What it cares about is the discount that the major Internet brands can offer.

Similarly, with the development of network marketing in the past few years, Jing Dong also began to exert exerting force on network creative marketing. Like the super Milk Father's Day, from the poster on each handsome male model body hanging bottle, toys, urine is not wet can be seen, full of fun. It also caters to the need for the word "milk daddy" right now.

The same is the makeup of the Butterfly festival ads also make a refreshing, cheat girlfriend was struck by the bridge is funny enough, but at the same time also caught the two men and women vows and Beijing East sell authentic two key points.

No matter what holiday-benefits are essential

In the entertainment marketing way, the spectators have been successfully attracted. So what's the second step? An online festival in essence can receive "netizen" or "cock silk" welcome is because of what?

People living at home pay attention to affordable, when the school farewell to the campus, into the community began to work or start a hot mom and Dad's life role, learn to cut expenditure is their necessary lessons. Where there is a discount, where there are concessions are their focus on the topic.

How Business-to-business enterprises should create their own creative marketing

In people's eyes, the business enterprise is always able to attract more people's eyeballs. and Business-to-business Enterprises are more marketing methods than traditional. For example, through the trade between the exhibition, Friends of the introduction, telephone promotion and so on. But business-to-business platforms should also go into the tiny lives of people in business-to-business businesses. In these people's view of life, we must take advantage of the power of network trends. And let the boring industry information become interesting.

The Times are developing, and business-to-business companies are starting to look for new ways of marketing. For example 51 search the Net (www.51sole.com), in addition to the traditional telephone promotion, also began to join the micro-letter, micro-blog promotion. and began to follow the current trend in the network platform for the continuous use of network language, network trends to promote the topic.

For example, we through the micro-letter platform for the Children's Day and the Dragon Boat Festival micro-letter interactive activities, the use of innovative marketing methods to attract a lot of industry customers to participate.

By sharing the company's customer activities, staff activities so that the industry's wife and fans of the company to create more affinity and love.

In short, let the marketing become interesting, and seize the user needs is the current era of marketing points. It is only by making good use of it that the user can be truly grasped.

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