The existence of the micro-credit circle of friends does breed a good marketing environment, for this environment, seems to have formed two kinds of situation, one is resolutely eliminate false marketing behavior, and even spread to the normal marketing behavior, and create a circle of friends in a pure land, is a simple circle of friends between the exchanges, With warm feelings to create trust between friends, the other is in favor of friends in the circle of marketing behavior, but resolutely resist and crack down on the marketing behavior of false bad information; there is a common place in these two different ideas, that is, resolutely not to let false marketing information to pollute the micro-trust circle of friends, not to exclude all marketing activities, If that is true, it is a violation of the ethical and developmental laws of things.
Where there are people, there will be transactions, will naturally form a market, micro-faith in the circle of friends and marketing and the truth is the same, not to mention the micro-letter has a huge user groups behind. This means that completely eliminate is impossible, things have the law of development, homeopathy is the truth. The following from four aspects of focus analysis, how to clear up the micro-trust in the circle of friends marketing activities? Only by seeing the situation can it be beneficial to better development and better marketing activities in the future.
Really find the space to live. Micro-letter platform after a long period of sharpening, has a set of perfect "purge" mechanism, so if still as before the loopholes, playing the marketing routines of the ball, can be said to be unworkable, and eventually will be hit, completely can not for the short-term benefits of the long-term disregard, if there are people desperate, so completely can be said to die. What is the long-term strategy, not to be abolished, can be healthy and stable long-term development is also a hard truth, you must completely adapt to the micro-trust platform rules of the game, only within the rules can have a greater living space, in order to have better development. If in the process of development, some potential hidden dangers, it is a dangerous phenomenon, only completely away from these troubled factors, is to truly find the space to live. This kind of space needs to have the long-term vision, needs the magnificent goal. Since in the micro-letter platform to carry out marketing activities, in addition to regularization, must take into account the interests of micro-trust, and constantly innovate marketing ideas, but also to find the space for survival.
Grasp the stability of the good things. Micro-Credit marketing has a lot of advantages, people generally see the micro-letter circle of friends have excellent marketing accuracy and concealment, but neglected a most basic problem, marketing things when the instability. This refers to the micro-business in marketing, can not grasp the initiative of things, not to be swallowed up by things. For instance, in marketing, information promotion is completely ineffective, or information is constantly expanding, away from the original meaning of things, created their own uncontrollable point, so that the distortion of the scene itself, not marketers want to see, but naturally become the thing of the "Ballad of the People." This requires marketing in the activities must be able to fully grasp in their own hands, and can be free and easy, so must adapt to micro-letter platform, balance the circle of friends in each person.
Marketing activities should benefit the people. When a good commodity is promoted, it will arouse people's disgust if it expands the promotion frequently and arbitrarily. Marketing activities not only to comply with the relevant provisions, but also to benefit the people, in favor of everyone, which requires the form of change, is to "change ideas." Not in marketing efforts, in the content of efforts, really do not inadvertently inserted Liu-shady, the truth is very simple, to the content to establish a brand, really achieve the effect of publicity, and let the circle of friends away from the advertising information intrusion. In。 Micro-trust in the circle of marketing needs to stand in other people's perspective to think about the problem, transposition thinking is very important, only enough to win a lot of profits, to win many opportunities.
Friends in the circle of marketing stress strategy. Micro-marketers know that the advantages of micro-credit marketing, since the avoidance of shortcomings, nature to carry forward the advantages. Micro-letter should be a crackdown on micro-letter marketing This "Taobao guest", no matter how to avoid, the fact is there, believe that even if the micro-letter how to combat, or can not eliminate the "Taobao customer" marketing activities. It should be said that everyone is advocating to crack down on false marketing, but there are different ideas about proper marketing behavior. Marketing is a promotional activity that is sandwiched between a micro-trust platform and a user, how to let both sides can recognize such a marketing behavior, must be inseparable from the strategy, marketing needs the accumulation of time, the accumulation of users, so that friends in the circle of "friends" have a common topic, so that the marketing activities will exist more awareness, conducive to marketing promotion; The second is to do a micro-letter platform for the investigation of "mechanism", which requires the content to be "hidden", the relevant content can withstand scrutiny, even if it is reported what, there is no evidence of verification, also not dangerous to the possibility of sealing the number; This is the marketing strategy. Article from the www.55660.com The Great ebook, reprint please keep the source link, thank you.
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