Webmaster What factors will affect the success of micro-blog marketing (ON)

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A few days ago, China's micro-blogging development is very rapid, Tencent data for October showed Weibo registered users reached 230 million, while Sina's data showed a breakthrough of 250 million, visible micro-blog has been developed, then in the rapid development of micro-bo today, caused a lot of concern of enterprises, many enterprises also realized in micro Bo this territory, if the advantages of their own enterprises to put in, will be more people's attention. But these companies have not yet studied how to make good use of microblogs, because they have not yet studied the concept and practice of Weibo marketing. I now affect the micro-blog marketing factors listed for your reference.

One, deceive oneself, self-deception

Some people say, even without micro-blogging, people will say that, said that the negative or more positive, you naturally think of is more negative, then if you do not know what they are saying, then naturally there is no way to improve their own operations, especially business-type businesses. Just imagine using Twitter, even if you're negative, think about whether the news affects your product sales, now two companies have accumulated 400 million of the micro-blog, 100 million of the common people, then the total number of more than 300 million, if 300 million of two-thirds people are not satisfied with you, That is invisible, you lose 300 million of the user base, this is how terrible phenomenon ah. How many billion people in China, a little bit of one is gone, your business has a crisis?

Second, the implementation of the general, with the implementation of the concept is not enough

It should be admitted that the power of micro-bo everyone consensus, but also recognize the role of fearful. A lot of trust in you, good reputation for your products can be spread in this, that this power in the form of advertising than you promote the brand effect is much better. Imagine that you might use 1 million to promote a brand, but in the latter part of the actual promotional activities, but on Weibo, perhaps 10 words can help you sell this product, but the negative message may be 10 words you use 1 million to do things to stop. More typical: On the one hand, the operation of the team of micro-blog research is not deep, but not enough to understand its characteristics, but not deep, but it is only interested in micro-blog speech, at the same time to study research, improve their products, so it may not be a good thing. In fact, no matter how you study, research microblogging or research their own flaws, the ultimate goal is to do a good job, so that the company healthy development.

Third, the location of confusion, the content of chaos, no rhyme

If the position is not clear, that still use to talk about direction? If there are any unnecessary posts in your microblog, or some forwarded comments, the most frightening thing is that some companies do not release information for a long time and so on, which is tantamount to the most terrible things, is simply a micro bo such a powerful tool to waste money.

In the actual use of the process, the basic problem should be attached great importance. Although Weibo is used by many groups, however, it still needs to be fully understood by the users. On the other hand, enterprises should be aimed at some aspect of Weibo, a function of a comprehensive use, strengthen the marketing effect, the microblog as another Exchange site management, so save a lot of management, and the effect is very good.

With these clear and objective, and positioning is also very accurate, then in the planning and management of all stages of work, will be added to the new clarity of the scheme, there are more effective adjustments to adjust the idea, not to allow managers to form a "just behind closed doors" phenomenon.

Four, the mentality must be flat, must have the process to do well will have the good result psychology

Now the Chinese people, most of the existence of impetuous psychology, always think of three months of normal results, to one months or even half a month to make, this is possible? Things that don't pay attention to the process, although the short-term can get unexpected results, but not long. There is a word called: do not accumulate Bujikuibu, no thousands of miles. But there are quite a lot of people do not want to do business, and finally can only do not long, if planning well, step by step to do, do a good job, that success is sooner or later.

The factors that affect the company's performance are introduced, webmaster do not deceive themselves, site positioning, management staff's executive power, is the key, but not to be anxious, this is the mentality of the problem, well, attention to these, we must not be anxious to make things, not overnight, to step by step. This article in the A5 first, by the www.hwtao.com Outdoor network feeds, reproduced please keep the author link, thank you.