Website operation is not a mouth to say that can be good

Why do companies keep saying that they value operations but do not always do well? This topic is heavy, but it is a problem that many companies have encountered or are facing. Over the years have experienced many, many lessons are bloody, and some of the mistakes I made, some of the company in this respect to eat the deficit, I summed up, do not agree is not important, if the recognition please be more wary, if not, you can laugh.

The operation of the work is very fragmented, some managers of the company to operate the specific things to do, the domestic completely do the systematic operation of the people do not think so much. The internet has developed too fast these years, the requirements of the operation is more and more high, your understanding and understanding, at any time need to adapt to the trend of Internet development.

Operation is a slow process, need to support the team, the operation is not omnipotent, it is impossible to solve any problems, it is only a means to solve the problem. A good operation, not only to be satisfied with the existing work on hand, but in doing a good job on the basis of the initiative to expand some other business capabilities, familiar with other operating modules. As companies and supervisors, they also need to be given these opportunities as much as possible, which is also helpful to the growth of operations.

So, have you met or made the following "mistakes"?

What are the problems that the operators themselves are likely to have?

No one can talk about the problem, people are now difficult to recruit. I think this reason should not be a pretext for not doing or operating poorly.

1, operations management personnel can not play the role of the leading brother

Operation and other work is not the same, because the work is too fragmented, so the general enterprise more inclined to recruit people with relevant experience to be responsible, or directly promoted from the first line. Pure management, airborne not not, but emotional quotient is too low, and do not want to be familiar with the business of pure management must not.

And in reality, what are some of the most common mistakes that many operations managers make?

Do not understand the business, do not care about and understand the specific work of employees and the actual work status;
Focus on the relationship, flattery, the boss of the "pass the microphone", the boss said anything to do, do not say it;
Talk about the strategy, talk about the future, talk about the ideal, talk about the vision;
The relationship with the brothers deteriorated and the energy spent on office battles;
Take credit for the subordinates and use the so-called authority to press people;
Can not take the initiative to assume responsibility, so that subordinates or other departments take the blame;
When the department appears a lot of negative emotion, do not pay attention to divert or deterrent;
The first line of experience is too early to turn yourself into a manager, away from the business itself.
Of course, in fact, the heads of other functions of these problems will often be committed, but the operation of the work is sometimes too vague, so it is more prone to these problems. At this time, this person's leader had to take the initiative to stand out.

2. The duties of the Operation Commissioner

The most basic job of the operation is called the Operation Commissioner, which has only two words for the position: execution. Operating more focus on combat, need to constantly hone the basic skills at the same time to improve their ability, need to use time to change experience. So there is no prior say in the circumstances you have not done. If you don't have enough reason to convince your leader, you have to do it. Do not complain, the operation of the work is very hard. Who insists on coming down, whose little universe is the most powerful.

II. issues of decision makers of companies

The company's decision-makers are the most difficult to determine the company's future development direction. This is the case, the higher the position, the more easily overlooked details, the more easily blinded by the eyes, the more should be preventive.

What are the mistakes that policymakers often make in running this link?

Improper employment, I will not expand the problem.

Running the job is often a thankless task, often doing many things, and the results may not be satisfactory. It is common to take the blame and make a wedding dress for others, so policymakers need to give the operator enough support and understanding.

Excessive interference in the operation of specific implementation details.

If the operation has not done, is not understand, not too superstitious to those methodologies, the real operation is the code of practice. Many operators have this experience: they know intuitively that this should be done, but if you make a point, it's really confusing. This is because many operators focus on doing things, but do not pay attention to summary, expression. Moreover, the operation of the thinking is divergent, jump-type, not like technology, product personnel, the organization of the logical framework is so clear. So policymakers need to help them determine the direction, not the details.

Third, the operation can not fully play a role

Many companies start looking for operating partners when their products are almost built. Or there is a ridiculous idea that the "product is done and the rest of the work is run". Strictly speaking, these are unwise.

Many company's product personnel do not really understand the user, the real demand also definitely not only from those research result, because the sample may not be objective. Often this product, doing so, has become to meet a certain or a number of product personnel to their own needs of the product.

When is the best time to get involved in a project? Should be involved in the product planning phase. Participation is not just a listener, but an opinion. Operations at that stage need to understand all product requirements and specific rules, and give product personnel sufficient advice. Once a lot of product features once identified, later want to rework, too difficult.

I was doing so, and even typos, colon with the wrong will pull, of course, a certain degree of this habit is not very good ah, I later pay attention to evade. But that's when I slowly learned the details of any side corners of the entire community. When a project through, there will be no small harvest, but also make up for the deficiencies in the product, which I can then smoothly to the product transformation of a reason.

Four, the Operation link and the product link is apt to conflict

And the most closely related to the operation of the estimate is the product, many companies, operations and products often conflict, or the operation of the demand is ignored, shelved, or the product will operate the needs of expansion, or operations and products to do, each other can not be good communication, and so on. At this time, they need to understand each other, choose between, or by their own leader to coordinate and resolve these contradictions.

However, I always feel that the best way is to put the products and operations under a large department, so that the product staff to understand the user, forcing operators to familiarize themselves with product rules and logic, so many of the needs of the priority set up more can identify with each other. No way, if you can't push yourself, you can only use the system to force you.

V. Frequent change of Operations manager or operation team turbulence

This is big bogey. Operations and users are direct contact, the user is with people, a good operation, will directly affect a lot of users. An operating soul figure, but also can directly affect the entire user system. Of course, if the person never touches the user, say otherwise.

Operation team serious turbulence, or even the whole wave son to change, will lead to the entire operating system directly collapse, resulting in a large number of users lost, so you have to rebuild, and the new rules can not be all familiar with, like the changes, the price is very serious.

Operation and user contact for a long time, will be infected by the user, moved, in fact, they do not want to leave the company, but the decision makers in a subtle slander their hearts, the results of the painstaking training of talent, became someone else's guest house.

But the operation team also can not be long-term unchanged, because the operation is to change according to the trend, the formation of thinking is terrible, need to change fresh blood regularly to increase the team's metabolism, but does not mean that can be cured, lost the temperament of the operation.

Six, the enterprise's internal strength and Wei Gong can not balance

I always thought that enterprises like people, internal and external need to reconcile. Product development This chain of work, as well as the narrow sense of the operation (around the user, the content of the operation of the work), can be collectively referred to as internal strength, the need for "static." and sales, business, market and so on need to carry out the work, can collectively referred to as Wei Gong, need to "move."

Too much emphasis on internal strength, you may just behind closed doors, the company's profitability, brand building and so on may be at any time bottlenecks or outbreak problems. Too much emphasis on Wei Gong, products can not be done to the extreme, content, user-building will have problems, and even appear in order to make money unscrupulous such things.

Generally a person, it is difficult to both internal and external repair, and also the growth of human needs process, a stage to do a phase of the matter, is there. And the people of both the Lord and the Lord need to be taken seriously. Internal strength and Wei Gong, also need to balance.

The problem is very tricky, and many companies are having problems with the balance problem, just not admitting it. In this way, the pattern of corporate policymakers is important. internal and external repair, the pattern is high enough boss, must be a synthesizer.

Author: Class-Hao, cool music product director, Cool K song project director, the original MOP network product operations Director, micro-letter public Number: Class class has said, Weibo ID: class-like Leo