Weibo marketing: A marketing tool that you used incorrectly

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We live in a mobile internet era, the life of the message in all directions, we are receiving a variety of information every day, accept the rapid development of society to bring us fresh and enjoy. And Weibo is one of them, many of us have their own microblog, most of our companies also have their own microblog, and now the microblogging marketing is widely misunderstood, or become a "soul chicken soup", or become a place to advertise, so Weibo marketing effect is very little, So what is micro-blogging marketing? What is Weibo marketing going to do? Let's take a look at the following:

First of all, we want to make clear the first element of Weibo: True, the network environment of Weibo is an open, virtual network environment, so only enough truth to attract the attention of potential customers, to win the trust of potential customers. But now most of us do is the information is modified, the picture is through PS, even we have seen all feel, how can customers interested?

"Weibo is the issue of what you do every day that has customer needs;

Weibo is the creation of a platform where you can present yourself to your potential customers, on which you can freely show what you have done, what you are doing, and what you are about to do. And the picture is to post the most authentic picture, only real, unmodified, can make the customer feel that this is trustworthy, perhaps your photography level is not high, but the most important thing is to let the customer have a sense of reality, think you do these things, so that will continue to attract potential customers to focus on you.

"Establish customer Word-of-mouth, do true fan conversion"

Now we see a lot of people's fans are more than tens of thousands of, or even a hundred thousand of, but the interaction of micro-blog is really low poor, buy a large number of zombie powder, just to create their own micro-bo in the "Big Man", but in fact, you are a micro-blog puppet.

When we do Weibo, we don't have a lot of fans, but make sure that your fans are quality, live, in fact, we do not need to spend so much money to buy zombie powder, only the continuous accumulation of fans can explain what you do is right, and is effective, And this will continue to let fans and their own interaction, so as to establish a good customer reputation, then our fans converted to our customers conversion rate, will be greatly increased.

"Weibo is our platform for customer service"

Now a lot of people advertise on Weibo, say oneself do service how good, how good, this time the most need is advertisement, you go to advertise only make the fan to increase disgust. The real marketing is to let others say hello! and Weibo to do is to show fans how we serve customers, let customers say we are good, this will greatly increase the authenticity of our services and credibility.

"Weibo is a showcase for customer experience feedback"

Many people are asking how to earn their first fans if they don't buy fans. The first group of fans will rely on some of our brand's early promotional activities, the use of activities to attract our first group of interested people, and then let them focus on us, and then the customer experience through our micro-blog feedback, This is an activity offline and online with the complete marketing process, may not be very good early results, but as long as the effect, then we have succeeded.

"Letters to reuse, build trust with customers"

We all know that Weibo has letters, but we usually use very little. We have a lot of fans, the information we send every day is to the public, and we will be very difficult to achieve the point of contact, and letters will play this role. We use letters to send some of our information to some of our old customers, using letters to maintain a new customer, so that we can build an active and reliable fan interaction group.

Summary】

Many of us are trying to think about how the micro bo How to marketing, marketing two words and how to do! In fact, we just have to do what we do for customers true embodiment, that is marketing. Microblogging marketing is not the significance of advertising, publicity, but let customers make friends, so that customers better understand themselves. Article by the characteristics of steamed stuffed Bun http://www.caidourou.com/original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.