Weibo marketing: An analysis of the creative way of "brand jokes"

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Micro-blogging is a flourishing, the hand has become a climate. And around the brand, enterprises and other creative brand jokes, but also because of soft implants, fun, advertising and other factors, without the blunt advertising, so that the spread of quiet.

So how to create a good brand? This paper is based on the author's 2013 years of collection and collation and creation of the # brand jokes # for summary and analysis.

First, the product, brand or enterprise elements as a content props to show.

There are a lot of props to use in the jokes, such as bottles, cans, clothes and so on, can be replaced by a brand. For example, heard the next door neighbor dozen children last night, the original son of his father's new mobile phone opened flying mode after throwing out of the window! This phone can be replaced with Samsung, Nokia or Apple.

To use the props branding. Comparative University dormitory 6 people. Old four sleep before the bed put an empty master of water bottle, asked, a: cold days, do not want to get up to the toilet. LZ Smile Yue: I am using the nutrition fast Line bottle, Mineral water JJ can not plug in easy to pee hands. Old four: According to your theory I have to use Wahaha eight porridge cans! Then the eldest brother loaded 13 said that I have to use the basin ... GC ... Old four said, understand, Wood has JJ easy splash. This is just for example, spoof brand is even.

Inventory class, packaging brand names into the jokes. 12 Constellation is the most suitable car to work: Aries (sports car), Taurus (tractor), Gemini (energy-saving car), Cancer (RV), Lion (lengthened Lincoln), Virgin (truck), balance (float), Scorpio (Sea and air three-dwelling vehicle), Archer (Wheelbarrow), Capricorn (Classic car), water bottle (Air plane), Pisces ( Tricycle bumper car).

Take a look at a counting class. QQ someone sent a signature, "for their own Audi, wife of Dior, son of the Austrian Leo must study hard." "There is a god reply," for your Austrian extension, your wife's mystery, your son's Olympiad number, study well, Altman! "

Second, the enterprise or brand name of the homophonic integration into the jokes.

such as good miss you dates, Baidu, good dolls, Wahaha, lid, Coca-Cola brand name more image, easy to become a common vocabulary.

Watch a joke last year. White Snake injured now the original prototype do not know, Xu Xian ran to the West Lake side find the boatman, eagerly asked: "Tell me where my wife?" The Boatman's face is vacant: "I, I do not know ..." Xu Xian frantically clenched the boatman: "You are the ferry you do not know?!" (@ The Good god of wealth)

Another example of the previous # good miss you red JuJube micro-story # Contest award winning works. Unfeeling Valley, Yang aisle: Dragon son, 16 years, how do you live? Dragon Girl Way: I pick up dates in the jujube to eat every day, eat not finish the dry jujube, bored in the date kernel engraved on the "Good think You" three words, tied to the Jade bee body, days see poor, finally let the son see. Yang aisle: Originally this date is our reunion of the great benefactor, named "Good Miss You Red dates" bar. (@ Cat beans)

HCT Ham sausage. The five-year-old daughter, who was sitting on the couch with her father's frown, asked, "Dad, why aren't you happy?" Dad's emotional loss way: "My ham lost!" The little girl touched her head, then went to the fridge to bring a double-wired ham sausage, said: "Dad, you see, did not leave here." ”

Third, the brand may be in the daily life of the fun to reproduce.

Suitable for FMCG, catering and popular products, always appear in our side, at any time may become an element of the composition of an interesting thing.

Food meals may appear. Pizza Hut delivery of the little brother opened the lid of the reserve incubator, I and he stretched out his head to see, nothing ... Silence for five seconds. Little brother: I'm sorry. I rode on the wrong bus ...

The daily life of eating bubble noodles. It was my girlfriend's turn to cook last night. Girlfriend came to a tray said: Want to eat what please turn the brand, I thought of the emperor is like this. See the tray There are four signs above: mushroom stew chicken, onion roast ribs, tomato brisket, braised beef, I said all want it? The girlfriend said: Can be afraid you can't eat. When I say I can't eat, you won't give me any pocket money! The girlfriend ends up with four bowls of Master Kang.

A possible expiration date or impending expiration. When I was in college, I went back to the dormitory almost 12 o'clock. Roommate while eating in a hurry to eat Kang Master bubble noodles, while watching the watch. I asked him how he ate so fast. He said, "TMD, almost expired!"

Introduce your work to others. Woman: What's your job? Male: The world's top 500 large foreign companies work, unit with the car, is responsible for negotiations with customers later trading business women: specific? Man: KFC.

Use mobile phones for mischief. College time to borrow roommates mobile phone play as an excuse to successfully get his Nokia mobile phone, his ringtone replaced by "Ha, I also use FU Jie ~ wash more healthy." I had a hit on the class that day. The classes of more than 200 people flushed the young man's blushing face.

Daily Express delivery. Mobile phone half a day without electricity, after the boot received a rather grim charm of the message: "Package, doorman, speed, shun Fung." ”...... Inexplicable sense of the rush of the mad Tyrant's gas.

Promotion. The king of the Square on the old Dobaolu play activities, the host hoarse shouted "@ Plus many precious herbal tea today free to send luxury gift package!~" and then picked up a few gift boxes will be thrown into the crowd, LZ Ling Chicken move, rushed to the crowd and shouted "Hey man, give me ~ I am your child care Ah!" You don't know me? ...... The presiding moment fainted!

Four is occasion practical, social or entertainment hot spots creative brand jokes.

and the current social hot combination of content creativity, such as entertainment hotspots, social topics, current issues hot spots can be combined with the brand or products.

Occasion entertainment programs, deep digging in the contradictions or conflicts. Geake June Yi, Guan Zhe, Kim Rungi can not be a champion, Gado often hanging in the heart is not give a word of the chance.

Occasion network topics, popular words, language body, wonderful fun netizens have been recognized. Goddess: "Finished, this exam failed." "Cock Silk patted the goddess's head lightly, said:" The little fool, I knew you will not do, after a few big questions I did not write, so we can go to the same school. Three months later, Dick Silk went to the Lanxiang Technical School, the goddess was sent to Europe by their parents to study.

Skillfully borrow hot current affairs, international and domestic practical willow, there are hot spots at all times. Industry bosses New Year party, swap business cards. "which company?" Ali "" Baidu "" Vanke "" Tencent "" Wow, a more than a cow wow "" Hello, New, which company? " Kyung Fung Buns Shop! " The big guys are in awe. This story tells us, what does not matter, it is important that your client is who.

With social hotspots, such as major disasters and medical school employment and other livelihood issues. (After the Yaan earthquake) to see Samsung and Apple donated 6000 and 50 million, I do not feel much, but see Nokia donated 1 million and 4,000 mobile phones, a kind of sadness arises spontaneously. Apple's market capitalisation is 366.7 billion, Samsung Electronics is 202.5 billion, and Nokia has 11.5 billion left.

Five is to embody or enlarge the company, brand and product to the person's mark.

The brand or product advertising, product features, product selling points, the impression of the company, such as consumer perception of the enterprise elements to enlarge, or even to the extent of exaggeration, such pieces of writing style suitable for well-known brands.

Enlarge the advertising effect. Before the school organization climbed the hundred-storey building competition, before the game my brain remnants of friends ate 20 new cover, then face undaunted, uncomfortable to fall, I hurriedly hold him said: Why are you so stupid ah!...... Then the brain remnant choked and said: New Cover cover ... Five floors in a breath ... No difficulty ... Have the strength to do

Strengthen the product selling point. For example, Nokia's resistance to the crash was that they thought the iphone was not a threat because it was too expensive and failed to pass the basic anti-fall test. But let them not think of is: if the mobile phone is particularly expensive, the average person will not be willing to fall ... To ridicule the jokes, such as the mobile phone as a hammer, can smash walnuts, smashing glass.

Enlarge the product function. Summer arrived, the young mother bought a few big bag @ Heart phase printing wet towel waiting for sweating, a night home, see his son in the balcony of tissue, he also a face proud to show off: Mom, I put your wet paper towel dried. Mom, that sweat!

Other uses of the product. Last night, the friend shouted his son to sleep, he remembered kindergarten teacher decorate the homework: use paper to make a trash can bring back to school. He won't sleep until he does. Friends find a small carton said that this is the garbage cans, he said the teacher said to be round. A friend took out a paper cup, which he said was too small. Friends had to silently pick up the phone, to find KFC asked a family barrel ...

Reflect the company's money. Apple is the richest company in the world, holding 100 billion of dollars in cash. Such a large amount of money may be a lot of people have no concept, specifically, can be packaged to buy Motorola, Dell, Blizzard, more than 105 countries of GDP, more than the United States government still rich, can send the American one 1IPHONE; of course, It could also be replaced by 660 billion yuan, a fraction of the 2.66 trillion debt of China's Ministry of Railways.

The above for the current commonly used brand-writing style, and specifically with the brand combination, to have fun or dramatic, it must be to make the content more communication value.