Weibo marketing Price

Gold Securities reporter Sun Hui

The number of fans has become an important marketing tool, there are more and more micro-bo http://www.aliyun.com/zixun/aggregation/9371.html "> Marketing tools." A well-known account "leave a few hands" Weibo account has been sold to 3 million, why a small micro-bo has so sucked "gold" force?

An account value of 3 million?

Sina Weibo "Leave a few hands", called "hand brother" to poison tongue reviews red Network. "Leave a few hands" now has 2.63 million fans, quite influential. Some time ago, well-known it micro-bo "internet that point," said, "leave a few hands" account to 3 million yuan transfer, and attracted multiple real name authentication account forwarding.

Although "Leave a few hands" vigorously dispel the rumor, but many people to Weibo account can sell sky-high show a strong interest.

Can a Weibo account really be worth 3 million yuan? Beijing Li Zhiqi, chairman of the future marketing consulting Group, told the Gold Securities reporter, the value of the microblogging evaluation to take into account three aspects, one is the positioning of micro-bo, the more accurate general positioning of micro-blog, the more influential, the second is the number of active fans, the third is the appeal of micro-blog.

3 minutes video 10,000 yuan

Although the sale of celebrity accounts can not be confirmed, but Weibo fans are clearly marked to buy and sell.

"Gold securities" reporter found that on Taobao, there are many sales of micro-Bo fan stores, according to the level of fans, prices are also different.

A seller told the Gold Securities reporter, fans can be divided into human powder, the top powder, regional powder, such as human powder is often updated Weibo fans, the top powder is required to update the micro-blog every day, the regional powder account number from the same region. Generally speaking, the prices of the three are 30 yuan/1000, 40 yuan/1000, 150 yuan/1000 respectively.

In addition to simply adding fans, forwarding, commenting, voting these microblogging functions, can be money. The above Taobao store to the "Gold Securities" reporter a price list: brush forwarding, 50 Yuan 1000 times, brush comments, 50 Yuan 1000 times, brush voting, 40 Yuan 1000 times, brush like, 40 Yuan 1000 times.

Enterprise Micro-Blog to be in the fastest time to become "Reds", these ways, is inexpensive. However, if companies want to further expand the marketing effect, there are more professional companies to provide services.

As we all know, in some video sites, the video will often have a variety of mandatory advertising before, now in some popular video microblogging, there are similar profit patterns.

"We have 10 different types of Weibo accounts, with a number of fans between 100,000 and 300,000." Customers just give us the product ads, we will add in front of 100 hot videos, and then put the hot video on the popular microblogging, so that the marketing effect. "A microblog marketing staff told the Gold Securities reporter.

This way of marketing is obviously more direct than simply adding fans, the corresponding, the price is relatively high, "gold securities" reporter learned that a day to put 100 video cost is 5000 yuan.

In addition, Weibo also has a more sophisticated way of marketing: video producers to the customer's needs cleverly placed in the interesting video content, but the audience will not think of this is an enterprise propaganda plan.

This more creative way of marketing is not cheap, a video marketing staff told the Gold Securities reporter, "Our price is 3 minutes 10,000 yuan." "Gold securities" reporter found that the use of such a way to advertise a lot of businesses are well-known brands, such as cattle, Ding, BMW, there are many film propaganda adopted this marketing approach.

Just a superficial level of marketing

Insiders believe that the current domestic microblogging marketing is still in an extensive, low level of development stage.

Li Zhiqi told the "Gold Securities" reporter, now a lot of micro-bo marketing are blunt, and even some of the suspicion of deception, cheat, some popular micro-blog, video just achieved the point on the success, not sustainable, the corresponding, customer churn is very fast. China's future micro-Bo marketing giants should have a huge database platform, they hold the user's data, can be for different users to do a variety of analysis, more accurate, large-scale marketing. And now the market appears on the microblogging marketing company is more parasitic on the micro-boping platform, do is only a superficial level of marketing.