Whether the new microblogging marketing method will replace the blog marketing

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The continuous development of the Internet to improve, but also lead the Webmaster friends in the network marketing constantly expanding, the streets are known micro-Bo also become one of the methods of Network marketing, this novel network marketing methods by everyone's welcome, when the group of webmaster will say that the new microblogging marketing method will replace the blog marketing. The development trend of Weibo is unavoidable so that people will say so, but microblogging marketing really can replace the blog marketing?

Since Sina Weibo replaced the weibo.com domain name, it also represents the microblog into a new era, Micro Bo 140 words of space, so that the Internet professionals do not related to the webmaster gathered together, while the vast number of leisure people have to use micro-blog, recording the Life of Dribs and drabs, the same topic different people can play a good consensus, because this is a lot of Corporate Web sites want to use micro-bleomycin profit, for corporate websites, micro-bo marketing conversion rate is what? This enterprise has not been to consider. Corporate website If you really want to do microblogging marketing, then consider the following points:

First: Positioning Enterprise Weibo. Microblogging marketing, like other marketing methods, need to locate their own direction, toward their own direction to send Micro Bo, now Weibo is the most fire is the quotations, jokes and things like that, but these for the corporate website conversion rate is almost 0, corporate website to find their own industry active users, send their favorite things, Then let them broadcast microblogging, so as to enhance the visibility, perhaps you send the product information class microblogging will not be as widely spread as the quotations, but as long as you have a good range of areas to spread the class can be.

Second: Early use of micro-blogging activities. Enterprise Micro-Blog just on line, the number of fans is the primary solution, but for the traditional corporate website, customers are basically through the offline sales, the line is very small, that wants to want online users, the simplest way is to use micro-blogging activities, the early use of micro-blogging activities to attract customers, micro-blogging activities are the most important activities of the prizes, Give the power of the prize to bring to the customer. Like the lone Wolf micro-bo, often do micro-blog activities, will send free domain name, webmaster Encyclopedia of free Space, Q coins and other prizes, such prizes to the stationmaster's attraction degree is very big.

Finally: The later maintenance uses the third party platform. Now microblogging third party platform is still a lot of, some enterprises do not have the means to do follow-up maintenance, can go to micro-BO trading platform to let the network of the Navy to help you spread, a micro-blog according to the number of listeners to give the corresponding price, such a method of micro-BO maintenance will be solved almost, but this method does not know how much conversion rate, Really benefit customers how many, and so the way the relay is more mechanical. Therefore, the maintenance of the latter or the enterprise itself to do more suitable.

Weibo marketing, although said to face a wide range of but after all, is 140 words of space, very small database a lot of product information can not have the language description, Micro Bo marketing has Weibo marketing benefits, but relative to the blog marketing, it will never replace the blog marketing, although Micro Bo very fire, But bloggers who do independent blogs are not using microblogs, few are really using micro-blogging profit, we are focused on doing their own blog marketing, micro-blog marketing for independent bloggers of the blogger is not meaningful, blog marketing has its own advantages:

First: The Independent blog database is unlimited, bloggers can write what their own practical experience without the word limit, in the blog can also better describe the product, can let the customer better understand the product. Second: Independent blogs have strong interactivity. Popular Bloggers Daily website PV is thousands of thousands of increase, the interaction between the blog is also a lot of users to the site can see more things, users can reach a consensus with the blogger, the exchange of many, the higher the likelihood of profit. Finally: Blog marketing is conducive to long-term retention of customers. Operators of the operation of the blog will be through the search engine optimization method, so that the blog can be a good search engine rankings, so from the search engine users will be a lot of bloggers write a good blogger natural user experience is high, so more conducive to long-term retention of users.

Blog marketing is really not the way of marketing novel, novel things have the advantages of new things, the spread of the effect of better, but the new things also have insufficient place, can not fully meet the user's use habits. Although the blog marketing is very old method, but the method is also the essence of network marketing experts, whether it is new things or old methods, should be used to each other, the combination of both use can let the network marketing to reach the top.

Novel microblogging marketing will not replace the blog marketing, blog marketing can not be lack of micro-blog marketing assistance, network marketing is so, what the conversion rate is good to the benefit of what, so as to better profitability.

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