Why do small and medium-sized enterprises do search engine marketing SEM

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

No doubt today is a network era, no enterprise can ignore the impact of the Internet. Search Engine marketing is the use of search engines to promote and promote the network, SEM pursuit has been the smallest pay, in exchange for the largest from the natural flow of search engines, Its price/performance is unmatched by any promotional channel. Search Engine marketing in North America has long been small and medium-sized enterprises, and even the world's top 500 enterprises, one of the most mainstream promotional channels. According to the rapid development of e-commerce in China and the further optimization of the Internet environment, search engine marketing must be the work of SMEs .

According to Harbin SME Network promotion environment, Bo Master Midas think its development space is still very big. According to the survey of Harbin SME Network promotion is broadly divided into the following forms.

Baidu Bid Promotion

Baidu is undoubtedly the highest market share of the search engine, bloggers have done before the station although Baidu and Google have a very good rankings, but the site search engine to the natural flow of more than 90% of all from Baidu, and station total traffic more than 70%, The value of Baidu can be seen. In the future of SEO and SEM work we are mainly to do Baidu. Baidu Promotion (PPC) can quickly lock the key business related industry keywords, accurate positioning quickly enable enterprises to obtain the natural flow of search engines. And now Baidu Advertising Alliance do well, also can accurately grasp potential prospective customers.

However, with the increasingly fierce Internet competition, resulting in its bidding keywords are more than 1 yuan, and the conversion rate is still relatively low. One months tens of thousands of of the cost is normal, and once the promotion of the network will be the channel to obtain traffic is closed. In order to optimize expenditure, The general enterprise in doing Baidu promotion is impossible to do 24 hours a day, so lost some foreign or other prospective customers access opportunities.

Through the Bo Master observation, the site is rarely on the site content to make efforts, it is not difficult to find that the auction site is usually relatively simple and can read less resources, which is one of the reasons for the low conversion rate. Other reasons for the low conversion rate are, of course, malicious clicks.

Do bidding site on the search engine information displayed on the Web site is usually added after the word, and the normal snapshot crawl site is Baidu snapshot. As the Internet users mature, you will also know that your search engine ranking is paid, Snapshots are good sites recommended by search engines. This difference will undoubtedly create a credibility in the customer's heart contrast.

SEO Enterprise Website optimization

There are few enterprises to do SEO site optimization, to get free search engine traffic. These enterprises can be said to be more intelligent, because the cost of SEO is far less than Baidu bid promotion, 1-month bidding fee will be in exchange for the site's long-term search engine free flow, and can completely solve the above proposed the shortcomings of the bidding . SEO is the search engine marketing must do, it is usually advisable that website optimization and auction promotion are divided into two sites, to optimize the site of the keywords ranking up, you can gradually reduce the cost of the bid promotion, and finally completely out of the auction promotion. Of course, this is in the case of budget adequacy, Because to pay a relatively long time cost and risk, because SEO involves too many factors, for the current search engine algorithm new station is difficult to get good short-term rankings.

Using Yellow Pages and classified information portals to promote

Now there are a lot of high weight enterprise Yellow Pages and classified information network like a good cat, 58 the same city and so on. These are good places for us to release information about our products or services, but it's hard to get a long-term free flow because the classifieds are sorted according to the latest date, unless you send someone to publish them every day, However, compared to the traffic on these sites, although free but still very low price. Of course, these sites also provide paid promotion services, is a one-time monthly package of the year, if there is value, we can also put some, but carefully selected.

Use Baidu Product Promotion

This promotion is undoubtedly the most stable and flow and conversion rate is very high search engine marketing methods, in doing so to promote a handful of enterprises. Now Baidu's own products, Baidu know, Baidu Encyclopedia, Baidu Library, Baidu Bar, etc. have given a considerable weight, It is not difficult to find many keywords these products are ranked in the front. Baidu is particularly aware of and Baidu Encyclopedia, because the strict management of Baidu, these products provide the relevant information is very real and accurate, in the eyes of the Netizen's weight is very high. When we do search engine marketing, we must analyze the long tail words of keywords, Because customers who click through long tails often have a deeper need for this product or service, the natural conversion rate is higher than the main keyword. Long tail word we can completely through Baidu know to speak for us. However, Baidu knows the ranking is based on the level of knowledge of the adopters to sort, which is difficult to promote, But there are some tricks that can be overcome.

Baidu Encyclopedia can be said to be the highest in the weight of Baidu products, usually just do it to occupy the top three of its keywords, and corporate web site through the Baidu Encyclopedia of the chain to get a good outside the chain weight, can be said to be rich and famous.

Baidu Library relative to the above two Baidu product its weight is the lowest, and now the library also severely crack down on advertising. But Baidu Library is a bit too many, more easy to do long tail words, information, easy to promote, etc., but also we can not miss one of the promotion methods.

Make a website

Do a corporate web site on the Internet after no matter, such enterprises are 2-8 of the law of 8, it can be said that this is a waste of resources and opportunities. Bloggers don't want to take up space anymore.

To sum up the main Bo-Midas summary of the network of small and medium-sized enterprises to promote the way. In fact, the overall real good search engine marketing business is really not a few, search engine resources are seriously wasted. This reminds me of Nokia and Kodak, think of the two companies are so much scenery unlimited, How can you predict the predicament of being eliminated now? Why are they being eliminated by the times? Because they did not keep up with the times, was in front of the thought of this is not too much. But it's not too late, because most of them are. In order to be able to climb the pyramid early or early to do business search engine marketing it.

Article from: Point stone SEO Blog

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