Win the net to talk about the network marketing plan

Win the Http://www.winkee.com network, is positioned for the enterprise to provide the entire network advertising services (advertising consulting, advertising transactions, advertising services) of the professional advertising platform, is dedicated to the commercial value of the site to provide advertising transactions and services of professional advertising platform.

Win the network to "let each enterprise can do a good job online advertising" as the goal, through the combination of various types of advertising media resources, to provide free and open advertising trading platform, to provide advertising in the need for consultation, trading, training, follow-up services, such as the full service, so as to truly solve the enterprises put on the Internet advertising face difficulties, Let the enterprise effectively grasp the Internet marketing this marketing tool, truly effective internet advertising.

Win customer network determined to become China's most commercial value of the advertising platform, mining business flow value, so that the vast number of commercial value of the site and the media better advertising transactions and services, really find their own suitable advertisers, effectively carry out their own advertising sales.

In the application of network marketing process, business owners often encounter a variety of problems, and many problems because of the network marketing before the implementation of the planning and implementation process of strategic adjustment on the lack of skills. Recently, to win the net special invitation to win Network Marketing planning consultant Zhang He Guest Net interview, to share with you on the overall network marketing planning of several views and views.

Expert material: Zhang He, 1998 began to pay attention to the Internet, in E-commerce, industry website promotion, search engine optimization, website planning operations, profit model analysis has unique experience. The founder of the Network Marketing planning studio, China Venture capital network operations director, Xuzhou Gift City Network Marketing center manager, specializing in network marketing research, Network Marketing has a unique view of the site planning operation mode and website marketing strategy implementation has a profound understanding of enterprise Network Marketing strategy and implementation of network marketing plan, Have a wealth of corporate network brand marketing experience, collection and analysis of a large number of network brand marketing cases, to help many enterprises through the network marketing promotion brand image, to provide small and medium-sized network Marketing training services, for good housing network, dual silver electromechanical, Nanjing Group Buy network, Dr. Yi Plastic, Visual Dream Workshop film advertising, water cubic membrane structure, Red-FAI chassis, Zhongke Electronics and many other enterprises to provide the overall network marketing planning solutions.

Win Net: Thank Mr. Zhang to accept our visit today, first of all, you think in the whole process of network promotion, what is the most important link? What other issues need to be noted?

Zhang He: I think, Web site planning is the enterprise network marketing process of the most important link, if not a good site planning program, the beginning is the direction of error, even if achieved the intended purpose, there will be no practical effect.

Win the net: So in the fierce competition in the network market, how to solve the network marketing process of the obstacles encountered in order to win greater business opportunities?

Zhang He: From the actual situation of small and medium-sized enterprises and the needs of customers, the use of Internet information resources to share the advantages of effective analysis of potential user groups, the development of small and medium-sized Network marketing implementation plan.

Win the network: Please introduce a brief, to improve the business site of the click rate of what method?

Zhang He: I think, to improve the enterprise website click through the following two aspects: first, how to let users know and visit your corporate website; second, how to let users return to visit and rely on your corporate web site. So first how to let users know and visit your corporate Web site, the main methods are: one, Word-of-mouth marketing: Reputation is the best marketing communication methods, when visitors to the enterprise website to tell another user, the word of mouth effect on the role: The second is the search engine, corporate win marketing is for multiple customer site comprehensive statistics, Search engines are usually an important part of the company's Web site, about percent, so the search engine keyword research is necessary; three is the link: with the same type of site for mutual Link exchange, will enhance each other's visits, will also bring convenience to users. The 4th is the traditional way, such as business cards, product descriptions, packaging, traditional media, etc. are the effective way to disseminate the website of the enterprise Web site; There are other methods: SNS, Blog, Email, QQ, Forum, function code and other methods can be achieved to promote the purpose.