Women's Day marketing, please don't forget women's Day history and intentions

The weekend that had just passed belonged to Women's Day. And in the face of such a holiday, businessmen also homeopathy carried out a marketing. According to the statistics of the public, the 38 women's Day is the most popular choice for shopping, hotels and outdoor outings. The most popular dishes in the country are roast duck, three cup chicken and chicken claw. According to Suning's easy to buy data, women's day consumption rose 96% in the week before, while the sales of female supplies also rose 157% from the previous week.

Of course overall, women's day promotional efforts are relatively large, but we did not see how good creative performance.

Baidu Glutinous Rice

Baidu Glutinous Rice made a "refused to take 38, always do girls" poster, and to this as the main line to carry out their own marketing of girls ' day--3.7 yuan beer and drink theme activities.

In fact, last year, Baidu engaged in "3.7 Girls Day" marketing, but this year more momentum. In order to promote the film ticket business, Baidu subsidized consumers in 252 cities in 1600 theaters to enjoy 3.7 yuan discount movie fares. The 800 theaters also offer online ballots and "model American pet" services. And for the smooth launch of this activity, Baidu glutinous Rice dispatched more than 7,000 employees, 1.1 million leaflets, 3,600 display racks.

As a result, 3.7 of the day Baidu glutinous Rice film out of the ticket volume last year turned six times times, reaching 5.23 million. Baidu also attributed the overall national box office to 3.5 times times as much as the "Girl's Day" movie ticket marketing.

Baidu said that the female festival in addition to film tickets, but also led to Baidu glutinous rice food, hotels and other water and new users of the sharp growth.

Taobao

Ali in 38 women's Day launched the "sweep code Half-price" activities. Consumers through the mobile phone Taobao, sweeping a sweep of the relevant activities of the bar code, into the purchase page can obtain a maximum of 50 percent discount, and each user's maximum subsidy of 100 yuan.

According to the data provided by Taobao, in the 10 minutes after the official start of the 9 o'clock in the morning activity, 380,000 users swept away 10 of the first-tier city supermarkets in a day of sales. Within 30 minutes, 300,000 rolls of paper towels, 40,000 bottles of laundry fluid, 300,000 cartons of milk and 30,000 barrels of edible oil were sold.

And this, after the 00 is this round sweep code shopping protagonist, the former accounted for 47.25%, the latter also in 36.11%.

Although not the creation of their own festival, but Taobao still intentionally to the women's Day to create a sweep code consumption section. Taobao said the subsidy it put in was hundreds of millions of levels.

Shop No. 1th

Shop 1th for Women's Day is the "Love Woman Festival" related activities. The launch of the "Career Queen", "Social goddess", "the Knowledge of women", "Youth Meng Sister", "Fashion hot Mom", "Beautiful Kitchen" 6 categories of discounted merchandise.

At the mobile end, it designed the women's Day "set Kiss" game, that is, inviting friends to kiss in the circle of friends. From March 6 to March 9, the number of participants in this event was 160,000, with a page view of about 1.03 million.

Baidu and Google's Doodle

In 38 women's Day, search giant Baidu and Google launched their own special festival Doodle, but the style is the opposite. The former depicts a girl in a music box, dances in a skirt, and the latter uses several female images of different occupations to show diversity.

Although gender equality is far from being a common sense, in recent years the West has emerged in a series of social debates advocating sexism, combating discrimination against women, social movements such as the United Nations project he for She, and P&g's stance through commercial advertising. And that's what Google's Doodle wants to say.

In contrast, Baidu's Doodle has a serious single female value embodiment.

British NGO Women ' s Aid Street ads

During the women's Day, the British NGO Women ' s Aid placed an electronic billboard on the streets of London. In the picture is a woman with a swollen face and a slogan with a look at ME. If passers-by stop and stare at her, the face recognition camera at the top of the billboard can be identified and then slowly "heal" the woman's injuries.

The focus of Women's men is home violence, compared with concerns about female discrimination. By means of technology, advertising clearly conveys a message, and sufficient attention to the incidents of home violence can effectively improve its current situation.

Women disappearing on the streets of New York

In New York, the Clinton Foundation and creative agency DORGA5 40 advertisements and posters on the streets, and then artificially hides the image of women. Dorga5 wants to create an ad that passers-by really want to pay attention to, and a dramatic change in the image of women that surprises them is enough to arouse the attention of passers-by. Women, it is a group of people should not be neglected.

In addition to promotions, the full name of the International Women's Day should have more valuable voices, and remember that it is a festival to celebrate the important contributions and great achievements of women in the economic, political and social spheres.