World Cup first round brand creative marketing War: "Not Madness not Survive"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The hand-to-hand on the pitch can't stop the game. For the World Cup, every brand is crazy, crazy is already not "so-and-so", but Adidas "into the Emperor Loser" to release, Crazy is not a gift promotion, but Baidu defender free broadband speed to send "fast" to see the ball, crazy is not the neck shouting, but not madness not survive. Therefore, the four-year World Cup, not only is the man "roll to see the ball with green cap" time, but also the major brands for the "Soul of the Dream around" madness period. World Cup, Love, hate, stay up all night. Of course, also let us see a drama, now the World Cup has been the past week, the author carefully selected, select those who have begun to madness brand, see how they are crazy to play the World Cup.

Adidas: #成皇败寇 # Technology-controlled counter attack

Adidas loses nothing in the World Cup because it is the kind of brand that has the DNA of football in its bones.

Beginning with the miracle of Bern, the World Cup is Adidas's World Cup, this exclusive has become the only, but the Nike Big Brother's provocation to make Adidas in this World Cup is very nervous, but in full experience of a pressure-free career philosophy, "into The Emperor loser" chant out, It is still a rare brand of German brands, of course, subtle, see the number of Nike sponsorship stars this year will be able to experience.

"Cheng Huang" is uncharacteristically attitude, and attitude determines everything.

So we saw the legendary star story of Adidas, see the user to do the fill in the blanks of Adidas, and that is full of eager to win the blood and emotional elements of Adidas.

In addition, Adidas propaganda poster full of the technical control of the kind of rational cold, distinctive features of the top star screen even with the red elements, can also reflect the fight to the deep calm. And Copywriting is to the full embodiment of this feature, "Savings of four years of power will erupt" "Football is life!" Win a strong dialogue, only all the best! .

Adidas is like a technical nerd who suddenly turns into a grim God, keyboard into a mace, the mouse into a meteor hammer, so I am afraid Martial arts Rogue is also to be timid on three points, not to mention the German team has replaced Italy as a new male model team, girls will not ignore their body "three staves."

Baidu Guardian: #百度卫士快爽世界杯 # The rigid demand of the fast cool

Rigid demand is an indispensable support point in internet thinking, so Baidu Guardian asked fans, "What do you need for the World Cup?"

"Come on, watch the ball!"

"Well, rub your monitor screen, I will realize your wish!"

Perhaps there is really fans to rub the display, Baidu defender began to let the fans dream come true: a video to accelerate the Baidu Guardian.

Baidu Guardian Video Accelerator version, so that fans do not have to face the huge slow speed of the network waiting for the video buffer, do not hear Zhi shouting half "gooooal", watch the frame of the screen. and free to increase the bandwidth to bring 10 times times the speed, so as to see the ball, but also in the mobile phone, pad on the other high-definition video playback. To this end, I believe there will be fans of the mouth of the gills sell Meng to the friend said "wife no longer have to worry about me watching the ball they can not watch Korean dramas!"

Yes, the Baidu Guardian poster is also a variety of "fast", fast shooting, fast cool beauty, quick save, fast cool Arjen Robben, Baidu Guardian easy to convey the World Cup arena every action, characters are fast to the extreme.

In fact, as a hard-working siege lions, Baidu guards know to solve the rigid demand than what the gaudy publicity are more to the force! So he spoke with technology and spoke in real action. Of course, let the fans fast, after the Baidu Guardian will only light up the glasses, mouth slightly a smile, turned away, back to the computer to knock on the keyboard, as if nothing happened, this is the siege lion.

Harbin Beer: #尽情世界杯 # The Power of the string

If beer and fried chicken together is a brilliant alien, then the World Cup, buddies, beer, Yi Bhoyun must be heroic.

For men, the World Cup left behind is not a beautiful figure of Ronaldo, nor Messi wearing the flower leader of the small rags, but not Pepe "excrement" the same behavior, but again with a friend to find a reason to return to the real me.

So, #尽情世界杯 # The focus is not the World Cup, but the fun. Whether it is in the advertising video of the uncle lost the rational handling of beer, or the eyes of the TV poured beer, the last is absolutely full of love with the brothers, sorry, is a passionate hug.

Full of ridicule-style copy, so that the poster of Harbin Beer is easy to trigger our smile

"You do a cup, I do a cup", "to rely on brothers", "pretty to the end of the winner" has to be the copy of Harbin Beer Wow, no that kind of mody, almost Boingo cry Mei male-like affectation, and some just stirring of passion.

World Cup to tell, this is a man's holiday, is a pure male holiday. In other words, there are a group of men with hormones in the Tu Min-jun XI.

Durex: #杜绝空床期 The World Cup is the top ball?

What wave is "world wave"? What kind of bully is that? Maybe this is the so-called "bubble"!

Durex is always that Durex, poster ambiguous, funny, and let people daydream Infinite.

In addition, this time, the emergence of a god couplet, the World Cup may appear in the "Empty bed period" unlimited amplification, so that # to eliminate the empty bed # This seemingly harsh tone, homeopathy into a World Cup during the word of mouth jokes.

Of course, the core or to promote products to "ball" as the element of the "Ball love outfit" new products, in such a round and round, funny and ambiguous visual text impact, have to make people curious about this suit. Key, it is for female users.