WPP Group buys China digital marketing company IM2.0 Interactive Marketing

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Tencent Science and Technology Ming Xuan October 15 News

The company has acquired the im2.0 Interactive marketing of China's digital marketing company as part of its strategy to expand its market in China, the world's largest advertising company, the source said in Monday.

It is reported that WPP Group through its own proprietary company VML to complete the acquisition, VML affiliated Yuyan Robiche Advertising Company (Young & Rubicam). Acquisitions of im2.0 Interactive marketing have now been submitted to regulatory authorities pending approval.

The Chinese market is now the third largest market for WPP, after the US and UK markets. Including affiliated companies, WPP has about 14,000 employees in China with an annual revenue of $1.4 billion. In response to slowing growth in Europe and North America and capturing new business in emerging economies, WPP has invested 400 million pounds (about $640 million trillion) this year in acquiring digital advertising assets and companies in fast-growing markets such as Turkey, Brazil, India and Vietnam.

im2.0 Interactive Marketing is dedicated to the Web 2.0 Interactive marketing company, the company's customers include Dell, Adidas, Meng da Leeds, as well as Qingdao Haier and so on. Sources revealed that im2.0 Interactive marketing currently has 230 employees, assets of about 200 million yuan (about 33 million U.S. dollars).

As of now, the im2.0 Interactive marketing and WPP Group spokesperson has not been able to put this report.

Emerging market expansion

WPP Group shares rose 0.3% per cent in the London Stock Exchange in Monday, at 1242 pence. This year, the company's cumulative rise has reached 40%.

The Chinese government has set its economic growth rate at 7.5% this year, a growth rate that has been achieved in the second quarter. The National Bureau of Statistics will release its third-quarter economic growth figures this week. Market analysts are currently predicting China's third-quarter economic growth rate of 7.8%, according to a Bloomberg survey.

After acquiring im2.0 Interactive marketing, WPP Group has acquired five Chinese companies this year, including the market research company's second hand system (Miaozhen Bae) and Xinhua International Information Consulting (Beijing) Co., Ltd. (Sinotrust Analysys Information & Consulting (Beijing) Co.). WPP has completed more than 40 deals this year, including 70% in emerging markets such as Argentina, Burma, Thailand and Kenya.

Yang Lion Group (PUBLICIS) and the Acer Group (Omnicom) unveiled a $35 billion merger in July this year, a move that will reshape the global advertising industry, affecting major global brands-from television networks to Google (Weibo) and Facebook's huge advertising spending. According to revenue and equity value, the newly established Yang Lion Acer Group (Publicis Omnicom) will become the world's largest advertising group. The new company, which uses the Dutch holding enterprise structure, will retain its headquarters in Paris and New York, with a major listing in New York and a listing on the Paris pan-European exchange.

WPP Group forecast this year in August, the company's revenue growth will exceed 3%. Sir Martin Sorrell, the company's chief executive, said at the time that the company's revenues from fast-growing markets and digital services would account for 40% to 45% of total revenue over the next five years, up from 35% to 40% per cent as previously expected. Martin