Yu Dan: The Mammies of micro Marketing

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The current marketing world hot, hotter than the temperature in Wuhan, there is no doubt that micro-marketing, a variety of micro-marketing concepts into our vision, as if micro-marketing is the economic downturn in the great environment of the savior, is to save the enterprise in the Red Sea artifact. To understand this industry, we can distinguish the micro-marketing practitioners according to the following mammies.

Three teachings:

Yun-Wei teaching: in Yun-Wei's view, app or micro-letter or Micro Bo is good, but to help enterprises achieve strategic goals of the tools, they understand that the enterprise is not the tool, nor how to learn, master this tool to achieve corporate goals, the idea of the enterprise is very simple, is how to achieve the goal, so, They help the enterprise to do marketing, do operation dimension.

Technical teaching: They help enterprises to do products, do app, do micro-letter backstage, micro Bo backstage, tell the enterprise how to play, sell products to enterprises, a business finished. The pursuit of standardization, modularity, focus on channel expansion to achieve regional sales replication.

Training teaching: Training to teach no products, do not do operation, training. Analyze human nature and organize a pile of concepts and theories. Focus on shaping the personal brand, the pursuit of national tour reports, fierce advertising, regardless of efficacy.

Nine streams:

First-class operation dimension: With the customer bundle, according to customer's income charge. The slogan is that if we can't make our clients make money, we will not be able to make the customers ' money. Most of these companies are sound, able to achieve accurate sales statistics, a sound customer management system and operation system. Of course, this will also be combined with the customer's own products, suitable for the implementation of incremental calculation.

Second-tier operations: full communication with customers, and even into the customer's business, and then come up with a micro-marketing program, and with customers to implement, customer is responsible for professional knowledge, operation and maintenance team responsible for micro-marketing business knowledge. This can also bring new market and value to customers.

Three-flow Operation Dimension: A scheme to submit customers, generally regardless of the problem, and then consult the form of consultants. Cooperation is very loose, the project is successful, basic to see the customer's own understanding and ability.

First-class technology: With customers to plan the exciting point of the product, and then use technology to achieve. Products not only can be improved, user-friendly interface beautiful, more grasp the customer's excitement, so that the product has a strong ability to spread.

Second-rate technology: What customers say, I will do to ensure the completion of customer requirements, and in the product design and interface, so that customers have some small surprises.

Three-flow technology: customer demand, after several modifications, reluctantly to achieve, but always feel awkward, but also can not say how awkward.

First-class training: Training content is not fooled, are their own hands-on combat, both large companies, but also small companies. Content in simple, in order to achieve the goal of enterprise objectives, a comprehensive explanation of the use of micro-marketing, not only to understand the micro-marketing model, play, more can enlighten thinking, training focus on communication, to help customers grow.

Second-rate training: speech good eloquence, inflammatory, encouraging marketing morale, various tactical introduction, various ideas to share, a variety of successful failure summary, although it is doctrine, but also depth.

Three-flow training: Product Manual training: Where to download microblogging, how to register your account, how to add V, micro-letter charges? How to communicate with customers by shaking it? Micro-marketing 18 palm, micro-marketing 36, micro-marketing 108 strokes ...

As on mammies, in fact, also does not matter good or bad, users should choose the micro-marketing services, combined with their own characteristics, to select the most suitable for their own.

The author introduces: Dr Yu Dan Wireless CEO article from the micro-letter public account: "Pull Wind Network" pull wind network, mobile Internet operation experts, your personal mobile Internet marketing consultant.