Zhao: Eight conditions of network marketing market Segmentation

With the fierce competition of network marketing, in order to embody the professional and faster opening of the market, many enterprises have chosen the http://www.aliyun.com/zixun/aggregation/6517.html "> Market segment." To segment the market then we need to know what conditions to market segmentation. Market segmentation is often considered to be required if the following problems are encountered.

(1) Product positioning has been very clear, but do not understand the use of what promotional combination to maximize the attraction of target customers.

Marketing is actually the organization of tools and strategies process, a product out, promotion is essential. For many of the current consumer groups are unique, then the promotion should take into account the combination of strategies to achieve the use of these strategies can be achieved by all the target customer groups, and the highest cost-effective, if you can do is the best, if these do not find a reasonable combination of strategies, Then the market segmentation. For different specific customer groups, in the overall image and strategy, the use of different promotional strategies.

(2) Different consumers have different preferences for products, manufacturers want to know which preferences are manufacturers can meet.

For this condition is very common, many enterprises are faced with such a problem. Like I am now often seen in the south of the company to enter the market segments do a different publicity and satisfaction. Focus on young people to introduce weight loss success, in response to the middle-aged and other factors focused on the promotion of cleaning gastrointestinal life to make people relaxed and healthy, for the elderly have health care treatment constipation and other functions, publicity. So when an enterprise wants to know what kind of service the target customer group needs most, or when it needs refinement for different groups, it can subdivide the market.

(3) Sales seem to have not changed, but manufacturers have felt that the composition of the customer base is changing and want to get the details of the change.

This condition refers to when the market sales are certain, manufacturers have felt the composition of the customer base has undergone a qualitative change and at any time the development of customer demand point is changing, but at the same time can not determine the exact demand and share of the market, in order to meet the market demand for new requirements and market segmentation.

(4) The manufacturer is ready to penetrate the market which the competitor firmly occupies, hoped obtains a small base area first.

China has been "vitalize" since ancient times, when an enterprise to enter the field of others or a new blank field, in order to occupy a place as soon as possible, reduce the strong in this field and the positive competition, at this time can be market segmentation. Because in a market area different groups or customers are different needs, so a new enterprise into a new field, to combine the characteristics of enterprise products to find the most suitable, most easily accept the enterprise products market into this field, the rapid occupation of this field of space.

(5) The manufacturer's own products dominate the market, but some competitors begin to encroach on the territory.

4th, we said, if you want to go to other people's site to rob things to eat, in order to faster and more accurate to grab things, we subdivide the market. Similarly, in order to get back in their own professional or leading areas, in order to grab back to those who have been eroded by competitors, but also to market segmentation.

(6) Although the manufacturers have good products, but the market data show that the marketing plan suffered a major setback.

I think this is a lot of enterprises have encountered, in the enterprise full NET marketing plan implementation process, did not reap a good market effect, good products can only be placed in the warehouse. When an enterprise in the overall occupation of marketing implementation process is not obvious, should consider the market segments, first from the enterprise's products and marketing strategies to enter the most accessible market groups, vitalize.

(7) There is no good comprehensive coverage of marketing strategy, but the bureau cloth into the market cost-effective and high success rate.

This is needless to say, when your business is not able to swallow a field of the market, it should be market segments, gradually annihilated.

(8) As a new market decision maker, the company's marketing plan needs to be reviewed.

Reprint must be marked: Original: Zhao Network Marketing Consulting: qq:285371072 msn:zyemct@hotmail.com