One of the biggest advantages of e-commerce relative to http://www.aliyun.com/zixun/aggregation/7858.html "> traditional retailing mode is that it breaks the limit of limited shelf space, realizes the long tail of product, A comprehensive shopping platform its products are much richer than the line of a large supermarket, one-stop shopping has naturally become a large number of large-scale enterprise development strategic objectives; According to the experience of E-commerce development in the United States, the entire online retail consumption accounted for 10 of the total amount of social consumption.
1, support a variety of payment methods for the consumer sales site, the face of consumers in the Internet, and the internet to break through the characteristics of the region so that consumers may come from corners, their shopping mentality and payment habits are also diverse. For example, in the United States, online direct credit card shopping is very common in Japan, many people are accustomed to mobile phone payment, while in China is accustomed to using a debit card. There will also be differences in the preferences of third-party payments, such as the United States like to use PayPal, Europeans like to use Moneybookers, Chinese people like to use Alipay. As for some ...
Presale is an art form that is conditional on potential customers, making them more likely to buy products or services. It is usually performed by your site and then sent to the site's visitors to the vendor's reserve or target page. All presale strategies have a common goal, which is to make customers feel comfortable with their buying prospects and make them want to buy your product. The presale strategy can be built on a respectable outlook for months or years: When people are reading your blog or communicating with you through e-mail, they are more likely to like you or more likely to trust you. ...
Since 2001 I first tried online shopping, has been eight years. Now, life has been inseparable from the network shopping, and the type of purchase more and more, the amount is more and more big. The first time online shopping was on a Web site. Later Consumer-to-consumer platform gradually developed and expanded, its rich goods, low prices, convenient payment and reliable credit guarantee soon attracted me. Consumer-to-consumer platform basically became the main platform of the author network shopping-even if it is already planned to buy goods under the net, also want to go to Consumer-to-consumer platform to check. However, the recent ...
1. The impact of the economy on the consumer the essence of the business is retailing, which follows the economy. If the economy declines in the next year or two, it will have a big impact on the development of the business, and the Business-to-consumer pattern will shuffle. Impact on the development of the Business-to-consumer: People will have two performance in the case of reduced income: cutting unnecessary spending and increasing the sensitivity of prices will lead to a luxury of goods, and the occasion will be badly hit, and will be developed in a way that is better than the one with a clear price advantage offline, Just as Amazon is growing at a high rate in the U.S. economy ...
Open all kinds of Internet portal home page, you will find Vancl, http://www.aliyun.com/zixun/aggregation/31629.html "> Masha Masso, Macquarie and other fashion-class consumer web site of a variety of limited-limit gimmick ads cover the car, real estate category of traditional advertising gold owners. Ultra-low-priced goods, high-frequency advertising exposure to entice people to buy desire. However, it is well known that the portal Web site's home advertising price is very expensive, at every turn is tens of thousands of yuan or even a hundred thousand of yuan a wide ...
The first stage is to let you buy the goods. You have to talk to the brand channel. The second stage is the http://www.aliyun.com/zixun/aggregation/17302.html "> traditional channel allows you to sell the remainder of the inventory." Many traditional brands at this stage, and will not give the electronic channel department to order, the company has no ability to the company to want their own. The third stage is that the Business-to-consumer can take part in the order. This time test the buyer of the website of the choice, judge ...
Business E-commerce price war smoke, the acquisition of the curtain gradually opened. 8.15 price war has been over a period of time, the appliance business seems to calm a paragraph, but with the double 11 approaching, a new round of the price war is difficult to avoid, although the double 11 has been branded Taobao, but other electric dealers will not be willing to quiet, join in the fun, show the show is also good, although we all know the result is what. 2011-year Double 11 Taobao mall sales breakthrough 3.9 billion, and the year of the listed company Dangdang's annual sales of 3.4 billion yuan, the gap between the two is enough to attract the electric business enterprises ...
As a http://www.aliyun.com/zixun/aggregation/7324.html "> Internet practitioner, who has been paying attention to the business, every day to look around at relevant articles and news, find new opportunities and learn new business knowledge , here is a collection of their favorites, summed up 10 with the business E-commerce site operators related to the site to share with you. News Class 1. Baidu News e-commerce channel http://...
E-commerce will become the mainstream business model of the 21st century. In the past two years, the rapid development of the consumer in China, various types of shopping sites for consumers to provide a large number of goods. However, because the logistics management system is not perfect, keep pace with the development of E-commerce, so that the formation of the distribution bottleneck: The service can not control and guarantee, the problem of the response is too slow, the field of high distribution costs, inefficient, can be distributed to the city range is still very small and so many problems, restricting the development of business. If the logistics of E-commerce problems do not have enough awareness and full attention to the advantages of e-commerce ...
To do e-commerce, there are generally three kinds of ideas: Internet, retail and supply chain. The conversion rate is equivalent to the site experience, is generally the Internet origin of the designer or product manager, they especially emphasize the visual effects of the site, interactive friendliness; to understand E-commerce as a retail channel, the general is to do the traditional retail origin, they like to open shops everywhere, such as in the cat, Pat, when and so on, And then regularly do some discount promotions, E-commerce as a supply chain, typical of Amazon, its interface design is no beauty (although very useful), no promotional atmosphere, like ...
The most recent study of consumer experience in a consumer platform is to make it easier for consumers to buy the products we sell. The result of the study is that all sales on the consumer platform are based on consumers ' habits. Generally speaking, on the basis of price comparison, consumers are generally perceptual + rational purchasing decisions. Of course, there are extreme emotional consumers, such as some ladies, because the beautiful appearance will pay a great price to buy their favorite products, see sexy underwear men, because the impulse will buy sexy underwear, or the extreme rational consumers, will want to them ...
Do business E-commerce, website traffic is the key, the order conversion rate depends first on the traffic of the website, and the source of the flow mainly has four kinds of channels, one is the search navigation, the other is the mobile terminal, the third is the media advertisement, four is the homepage, in which the mobile terminal and the homepage belong to the internal source, its main user is the Search for navigation and media advertising is the main channel to attract new customers. For the old users, the website is very familiar with the Web site, and even will be a collection of sites, so that every time when shopping on the site to save the search process, with the in-depth application of mobile Internet, mobile terminal shopping convenience more ...
In the history of the development of E-commerce in China, the enterprise's own web site has been an island of information. We should remember that Ma Yun's original Entrepreneurial project is the Yellow Pages, is for the enterprise station to do navigation. Focus Technology (China Manufacturing Network) The initial business is similar----enterprise construction station Business, because the information island phenomenon, eventually gradually changed into E-commerce platform for the construction and operation. We look back 10 years ago E-commerce Enlightenment phase of the Internet situation, you can find that the problem is: &midd ...
The development of domestic enterprises is still in the deep market stage, the mature market model has a long way to go, but its development trajectory can be a glimpse of one or two. According to different periods, the different development strategies of business enterprise can be divided into the following five stages: the first stage layout and the slow development period (2004 ago) The enterprise is in the initial stage, for the majority of consumers, the net purchase belongs to the new things, all kinds of uncertainties are very big, The biggest problem that the enterprise faces is to obtain the consumer's approval, so the enterprise's strategy concentrates on the city ...
When it comes to B2chttp://www.aliyun.com/zixun/aggregation/17391.html's "> E-Business expansion, familiar industry insiders have long been surprised, but still worry about the implications of its expansion- Most of the electric business enterprise lacks the effective internal control system, the risk, the flaw is everywhere, although this is in the growth period the profession has the characteristic, but the electronic commerce "crazy" the development speed far surpasses the previous profession, therefore lags the development risk ...
Recently, the business E-commerce market surging, some to be bigger, some in the professional, who is more development potential? To this end, the "network leader" reporter Wang Huihui in 2011-8-4 about the future development of the business of the road of the cover article interview Chen Yongdong. The following are the main points of the interview and the Chen Yongdong: 1. When this is a franchise to sell the book site, but now has developed to sell medicine, department stores; Jingdong is a website selling electrical appliances, now also began selling books, selling department stores, from the franchise website to a comprehensive web site transition seems to be a trend. What do you think of this ...
According to the latest published data, adhere to the nine-year-old Jingdong Mall to complete the thick book, June sales of more than 100 million yuan, became the business http://www.aliyun.com/zixun/aggregation/24095.html "> The benchmark of the retail business. But even so, it has a long way to go, based on the general low profit margins of the 3C retail industry. The core of business is the transfer of ownership of goods, who pinch this change in the link, the whole industry value chain, the greater the voice ...
Preface: Does the success of the electronic shopping mall herald the demise of the Consumer-to-consumer e-commerce model? Taobao Mall success is to show the end of Taobao? In the same price situation, if consumers face Consumer-to-consumer "suspected fakes" and the "genuine licensed", they will prefer to choose Which? There is no doubt that 100% of consumers will choose the latter. Electronic shopping mall: Internet next stop King in recent years, E-commerce has been ...
Today, there are rumours in the industry that the local corporate web site Dangdang will be a foreign capital http://www.aliyun.com/zixun/aggregation/6321.html "> Group acquisition." Have a long-term concern Dangdang E-commerce Personage thinks, Dangdang not long ago announced the news of profit to let the industry quite surprised, this does not rule out is will sell the symptom. Then, Dangdang United President Guoqing in the Sina technology connection to talk about Dangdang selling rumors, said this is not groundless. He also hinted that the intention to accept ...
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