E-Commerce

Analysts said that the price war was too frequent this year by the electricity dealers tired, the prices are mainly around the Beijing-east, the cat and Suning easy to buy staged "Three Kingdoms Kill." Although at the beginning of the year to put forward 20 billion yuan sales target, but the first half of suning only to achieve this goal of One-third. 　　Li Bin, an executive vice president of Suning Tesco, announced 8th that the new "six-month strategy" was officially launched. Li bin: In the second half of the year we will take a series of actions, in the market share and user experience on both sides of the promotion, in the three or four quarter to continue to maintain the growth rate of 70%, to ensure that the 20 billion sales ...

Group buying industry past ups and downs now looks like sports in the qualifying race, has eliminated a large number of players, the real master contest has just begun. 　　A few days ago, the public reviews founder and CEO Zhang in an interview, said, group buying pattern has become more and more clear, now look at the real competitive only left 2-3. "At present, the public comment on the group purchase business every month to maintain double-digit growth, has entered a relatively stable state." Public comments mainly made more than 20 cities, in the one or two-line city has been the first place. "But Zhang that the time has not come to enter the three or four-line city. ...

Gome after a variety of internal twists and turns, still holding on the expansion strategy of superstition, but after the rise of E-commerce, the rules of the game has changed. Rivals one after another across Gome, home appliance chain mode Rimutuqiong. 　　Gome after a variety of internal twists and turns, still holding on the expansion strategy of superstition, but after the rise of E-commerce, the rules of the game has changed. Loudspeakers repeatedly broadcast promotional messages, but the entire store was almost empty. In a Gome store 2 kilometers south of Beijing's Bird's Nest, the sales staff in this store in the three quarter of 2011 ...

With its labor-saving, convenient, affordable advantages to attract more and more consumers, but consumers should also pay attention to the network consumption trap. 　　According to China's e-commerce complaints and human rights public service platform monitoring statistics, the first half of this year received a total of 58613 e-commerce complaints from all over the country, including online shopping fraud accounted for 5.1%. Online shopping fraud, mainly outlaws use some consumers "too covet cheap" psychology, the production of false shopping websites, the release of the price of attractive product information. Once the user payment, it will be large orders, supply tight and other reasons for delay in shipping, or mention ...

Some people used to use traditional brands, large sellers and small sellers to distinguish the current Taobao based on the electricity merchants, and I prefer to use a production side, B Company (brand) end, C wholesale (agent) end, D join (Retail) end, e retail side to differentiate in the market to compete in the business. The so-called business ecology, there are different levels of progressive evolution: 1, Taobao-oriented E-commerce model of the early days, many retail side E rely on low-quality low-cost wholesale goods, or unique brand sourcing channels, access to some goods, on the platform to sell. This period, the mainstream model is fragmented sale of goods, not ...

Ali Group confirmed that the day shopping carnival Alipay total sales reached 19.1 billion yuan, the equivalent of the world's tallest building Burj Dubai (828 meters) 23 times times, with commonly used cash registers need to spend 133 days. At the same time, online gaming companies are also taking advantage of this opportunity, in the game to carry out a rich variety of holiday activities. 　　However, on the other side of the channel, a game of special significance on the same day to draw a quiet rest. Square-enix has been the industry joke for the game enterprise production of the King of CG, CG company to do the game of the elite, when the continuous operation of two years of ...

About the second half of the year recently, just finished June 18, "The history of the most cattle shop celebration month" Jingdong Mall CEO Liu announced, "the third to fourth quarter of China will set off the largest, most tragic, the most comprehensive price war!" And Jingdong will continue to lead the price war. "Then the executive vice president of Suning, Li Bin, said in a confrontational manner, the price war is suning easy to buy this year and even next year, the established long-term strategy. August 18 is suning three anniversary of the celebration month, see not scattered! and Suning chairman Jindong asked Suning easy to purchase do not consider short-term interests, to continue to increase market, letter ...

Suning Electric appliance in Beijing announced that will test the water 3C product line the same price promotion mode. Starting in mid-August, consumers can also do online parity when shopping, if found below the store prices of goods, stores will immediately price adjustment. 　　The strategy is first tested in Beijing, followed by the promotion in Shanghai, Guangzhou, Shenzhen and other front-line cities. Suning move is interpreted as the industry to Beijing East, Jingdong Mall in Beijing, 3C products is the largest category of its sales, suning in Beijing first implementation of 3C product line under the same price sales strategy, Rob Beijing East 3C Market share intention is obvious. Suning Appliance ...

In the physical stores played a full of suning appliances and gome, in the electric business strategy has appeared differentiation. Suning Electric Appliance Vice Chairman Weimin to this reporter disclosed, suning will be on the line under the Beijing Test Line Synergy mode, starting from mid-August, Suning appliance Online Store will start 3C products online under the same price promotion, all prices will be online under the same time competitive, consumer shopping can also be used for network parity, Goods that are below the actual price of the store will be immediately priced. Gome Electric Business Channel Gome Mall, said that the United States to ensure that the price is the lowest online, but will not be compared with the offline ...

Late last year, a lot of friends and media friends asked me: Do you think China's e-commerce market there is no bubble? I was very insistent that China's e-commerce is not a bubble, and China's E-commerce for users, the industry has created an obvious result. But now, the bubble began to appear, its performance in several aspects: We are busy fighting a war of words, busy with each other smear, busy chew. Now is the extensive price war, this price war does not have any technical content, and this war hit sometimes more and more dirty, more and more, regardless of on the surface, also ...

Recently, the red Child Mother and infant network to meet consumer diversification, multi-level needs, is actively building the red child Mother and infant ecological circle. 　　According to the establishment of the mother and child Ecological circle planning, new and old users, industry partners, brand suppliers, education and training institutions, maternal and child media, such as online, offline and other groups with the needs of the mother and the child group will be linked together, relying on the red child mother nets this bridge to introduce more services In meeting the needs of the mother and child groups diversified consumption, the red child mother nets and handle network cooperation, the establishment of maternal and child consumption channels, the introduction of a variety of buy goods. In cooperation with the baby tree to open online consumption ...

June 18, 2012, after a period of up to six months of preheating, the cat, Suning easy to buy, Amazon China, easy news and other sites, invariably to the climax of the price war in this day Jingdong Mall of the store celebration day. The price war, which has invested 5.8 billion of dollars in a firefight, is known as the most violent head-on showdown in the history of domestic electricity dealers. Blow the big electric power business sniper Beijing East Horn is the executive vice president of Suning Li bin in June 12 released a micro-Bo "" 6 18 "is the traditional E18 suning easy to buy the climax of the day, is also ...

When Lei decided to start his own business in March 2011, he felt like he was in the spring. At that time, it was as if the whole sky of Kunming was clear all of a sudden. 　　"Lei said. Lei, a young entrepreneur, was born in 1987 and was only 24 years old when he started his business. 　　He majored in radio and television journalism in college, and before setting up a C2B reverse group-buying website, he had been a photographer for two years in the Xinhua News Agency's Yunnan branch and decided to start a business because he lacked the psychological anticipation of his future life goals. But the unexpected is, "spring" is too short, his entrepreneurial activities lasted only a year ...

When Lei decided to start his own business in March 2011, he felt like he was in the spring. At that time, it was as if the whole sky of Kunming was clear all of a sudden. 　　"Lei said. Lei, a young entrepreneur, was born in 1987 and was only 24 years old when he started his business. 　　He majored in radio and television journalism in college, and before setting up a C2B reverse group-buying website, he had been a photographer for two years in the Xinhua News Agency's Yunnan branch and decided to start a business because he lacked the psychological anticipation of his future life goals. But the unexpected is, "spring" is too short, his entrepreneurial activities lasted only a year ...

The previous article has written the commodity operation system, the commodity operation mainly is for http://www.aliyun.com/zixun/aggregation/37862.html "> enhances the flow direct conversion rate, this article is about the member operation system, The aim is to maintain loyalty of members and increase the rate of repurchase. Member operation is divided into 2 parts: Member transformation and strategy execution. Member transformation part, I will divide the membership into 3 categories: Registered Members: have registered and leave a valid mailbox, but did not happen shopping behavior;

Shangxiang's recent "channel ideas to plan the traditional business of the electric business strategy is the most reliable" this article is very insightful. "Traditional enterprises to do electricity, the idea of the Internet channel planning is more reliable, and finally due to the call center." The interesting thing is that I see the traditional enterprise to do the electrical business of the successful electric dealer, are the original traditional business customer service or call center in charge. In a broad sense, call center Direct marketing is also a broad sense of e-commerce, does not combine the call center E-commerce is more difficult to succeed. "" The idea is that traditional enterprises can not be e-commerce ...

Note: This article has been published in the "E-commerce World" magazine 2006 9th 第76-77 page, reproduced please specify the source!  The article is titled "My opinion on the study of the electric Quotient" in the magazine. Read the "E-commerce World" magazine before a few issues on the training of E-commerce professionals, employment problems, a lot of emotion. But, such as "the professional training of E-commerce professionals", "graduation, what I can do", "the pulse of E-commerce talent training" and other articles, mostly from the macro level of research and analysis of E-commerce professionals in China's professional training, this article ...

What is Word-of-mouth? The first one will think of the seabed fishing. Many companies in the internet say they are sea-fishing enterprises, 360 claiming to do the submarine fishing browser and antivirus software, lei to the millet mobile phone after the sale of the same as the bottom of the same intimate, millet mobile phone initially no invoices, they later filled in the invoice into a sticker film, so that the rice noodles is very touched. So, Lei believes that Word-of-mouth is to let users surprise. Can e-commerce website also be able to make seabed fishing type website? The vice president of a shop, pan mustard, tells the story of a number of store couriers: the first. There's a lot of makeup on the shop.

have been thinking, if the electricity business can have the public relations consciousness, and is good at the public relations, then the electric dealer's brand must be the most valuable. There are three reasons: first, the brand premium is all the businesses are chasing the goal, while the electric dealer if the brand and good http://www.aliyun.com/zixun/aggregation/30722.html "> Public relations, and relying on internet advantages, Its business platform will have the ability to charge the media, and secondly, the credibility of the brand will be built for the good public relations of the electrical business ...

For the development of E-commerce industry, capital undoubtedly plays a key role. The past development has proved that every industry has to go through a period of frenzied capital investment, E-commerce industry is no exception. 2011, as the Internet's most development potential of E-commerce, after nearly a decade of accumulation, ushered in a major outbreak, accompanied by the enthusiasm of the capital, whether it is a comprehensive platform, business mall, vertical class, or traditional brands and third-party payment enterprises, logistics companies, As well as the company to provide solutions and services to companies such as industrial chain upstream and downstream enterprises, have been ...