Online Marketing

Effect marketing is the product of advertising service market competition, is currently being carried forward by the network advertising market. Advertisers ' understanding of the effect of network advertising and habits, prompting the network effect of marketing market competition intensified, but also produced a lot of innovation, showing a stronger vitality. After years of accumulation, the effect of marketing in the online advertising market to show the following characteristics: 1. Network advertising in different ways to price diversification in addition to some large network media is based on fixed layout location charges, many network media and service providers in the quotation, you can see from the CPM (...

Recently has the leisure, conveniently wrote several blogs, talked about is I to the electronic commerce some impressions. Because before the Dangdang has been responsible for a long time in the market work, from the perspective of electric business enterprises to try a variety of promotional forms, through the Dangdang tens of millions of scale annual promotional costs as the basis of data, summed up the advantages and disadvantages of various forms of promotion. Later, to the professional network marketing company, through the service more advertisers and with some of the mainstream network media cooperation, and close to the various forms of advertising, so I write my mouth, said the written, nothing but their anxiety for the everywhere for ...

The so-called special site, refers to the public concern about a subject matter or activities and separate open up the independent web page or site, more commonly seen in the portal site. such as a fiery "super Girl", "World Cup" and so on.     Through the establishment of a special website, can attract the public attention, prompting the visitors to discuss participation, so as to enhance the popularity of the site, and competitors differentiated. Enterprise Web site is the "façade", its role is to display the corporate image, and target customers to interact. However, the corporate Web site by the column planning, interface design, functional structure and other limitations, ...

When the author (Meghan Casserly) and the small business expert http://www.aliyun.com/zixun/aggregation/10820.html ">steve Strauss commissioned to write the best-selling book Small Business Bible" In the third edition of the Sgt Business Bible, the publisher of the book had the same question: After the advent of the second edition of 2009, did the business really change so much? ...

Recently in the collation of some foreign small and medium-sized micro-blog marketing cases, will share with you. Case 1: This refers to the creative microblogging marketing case of a clothing brand that is known to the soft sand. Levi's Jeans learn that social networking sites are the best way to attract fans, and the problem is to have young people like them. Their idea is that, on Twitter, Levi's has recruited a 23-year-old USC graduate, Gareth, to have him alias "Levi's" on Twitter.

There are a number of very small companies abroad that use Twitter to build a global impact story. There are more and more local companies using Twitter Weibo, just to get in touch with native locals, and they think local is the most promising side of Twitter. Today, the soft sand to share with you is a café in the microblog case. Coffeegroudz is a popular and inexpensive single coffee shop in Houston, selling a variety of locally baked coffees, teas, pastries, sandwich and alcoholic beverages. Shop ...

With Apple and millet, music as the representative of the technology companies to subvert the traditional manufacturing sales model, hunger marketing to achieve unprecedented success, many companies began to emulate, real estate, automobile and other industries are also building hunger marketing, with the spread of hunger marketing, consumers Spit and complain more and more. From the group effect causes the hunger marketing to become the marketing mainstream, the hunger marketing excessive and the false propaganda inevitably causes the social retrogression! It's not sensational! That's the truth. Because it greatly increased the cost of consumers, resulting in a huge waste of social resources, most companies in the implementation of hunger marketing, improper control of consumers ...

Millet mobile phone hot let "rebels" out of the limelight. The characteristics of its low-cost and high distribution, so many hope that the price of the smart phone to sigh with the opportunity to choose again, "finally can be used at a lower price to buy a powerful, generous appearance, play the game can not panic of the smart machine," read the second year of the University of Communication, said the small, he has been concerned about millet mobile phone news for a long time, When "Millet" to 1999 yuan "attractive" price announced, he first time to buy a reservation ...

Web2.0, leading the new wave of global information technology, bring to the network technology innovation and the application model of surprise, more marketing personnel bring a new wave of challenge. Jim Stengel, global marketing chief of Procter &gamble, said: "Today consumers are less responsive to the media and have the power to decide how and when to receive marketing messages, if we rely too much on mainstream media, or not to explore new technology and contact point of the brand, will lose contact with consumers. "Because of changes in consumer behaviour ...

From Ogilvy China, chairman of Shanghai I-merge/boondoggle Company, Van den Bergh recently published an online poll on online branding and product referrals from I-merge and Sinomonitor. Quoted a part of my focus on data: a consumer on average one months with 8 people on the brand exchange. 　　Of these, 17% of consumers have a monthly brand exchange of more than 10 people. • Women communicate more than men, but men communicate more ...

Recently, the mood is good, on the one hand, the successful bidder of the Shenzhen Development Bank's "online Banking Customer marketing System", on the other hand, is invited to participate in the September 24 global Internet Conference, the speech "dedicated to the promotion of mobile precision marketing ROI," for a mobile business person, to be able to Especially in the field of online marketing recognition, is not a matter of pride? 　　Here, share some happiness with you. A few months ago, we received the Shenzhen Development Bank Invitation Notice, mainly for their online banking to provide SMS platform to support their marketing and customer, domestic delivery ...

Someone asked me today, for He Weibo Less, well, I am busy doing microblogging marketing, 13 Enterprise micro-bo http://www.aliyun.com/zixun/aggregation/17873.html "> Joint marketing #1215# has been online." Successful marketing projects must have a driving mechanism in which, simply by the consumption of resources, the accidental production of the inevitable high cost-type marketing has been proved that the existence of the folly, the goal of academic scholarship is to solve the problem, and marketing not to fight the cost, not creativity, but ...

Will consumers eventually leave the hardware? I don't mean that consumers will soon give up using computers. As long as we use the brain, we need to use this kind of hardware interface between the eyes, the ear, the hand and the Internet. 　　However, recent trends have shown that people begin to shift from specialized hardware to "cloud" computing, virtually anywhere online. Some data in the game market and a drop in game-machine sales suggest that this trend is developing. According to industry data, video game games sales fell 30%, the largest since 2000. The only exception is the Nintendo Wii game console ...

Marketing is a physical work, like a spoon of the chef, there are really a few strength to free gallop, marketing people have midnight, thinking, meetings, planning, implementation, which all have to do their best. However, marketing relies only on physical strength is far from enough, such as cooking generally, not all chefs can be called gourmet, perhaps some people say that gourmet is not necessarily a chef, to apply a word of Guo said: "Do not want to become a gourmet cook is not a good marketer." "There is such a gourmet, they are cooking level, food realm, tasting ability is admirable admiration, under the kitchen, got hall, marketing people really ...

Xiao, a decorative design company in Guangzhou, did not expect to be so lucky. July 9, she was invited to attend the Malaysian Tourism Board Exhibition and Incentive Tour (mice) promotion meeting at Shangri-La Hotel, Guangzhou. At the reception, the only big prize came to her--two business class round-trip tickets from Guangzhou to Kuala Lumpur, four-night luxury hotel accommodations, multiple attraction packages and airport transfers. When Zhong, general manager of the southern country of Malaysia Airlines, sent this special prize to Xiao ...

Market research firm Jupiter Survey data show that 77% of Internet users will refer to other people on the Internet before the product evaluation, more than 90% of the big companies believe that user referrals and Internet users ' opinions are important in determining the determinants of the user's purchase. With the rise of social network power, the user in the network community active participation, replication and dissemination, Word-of-mouth is like a snowball, in the internet this piece of information unicom on the mainland, the greater the roll. Whether you are a consumer or a business, you can go through your voice (Word-of-mouth) ...

Recently, I have spoken at many meetings, the most interesting question and answer. I like the question and answer because I like the challenge, likes to hear the information from the more marketing business, likes to communicate with people to listen to their confusion. 　　Hearing things from the real world is completely different from what people have written about marketing. Recently, I have heard a lot of untrue remarks, and there are a lot of traditional wisdom that forces people to conflict with their bosses or with co-workers. 　　Today, I would like to uncover the so-called myths of digital marketing. First, social media belong to young people now, this is the most known secret ...

Sometimes, search marketing works so well that it's easy to stop using other online strategies that are too expensive to sell or less effective. 　　But in fact, deleting other marketing channels is likely to be bad for your search advertising campaign. 　　If you look carefully at your marketing expenses, you will find that display ads often belong to this kind of advertising tactics, that is, the conversion rate is very low, but the cost of a single purchase is very high. However, just because of the direct conversion rate does not consider the use of display ads, may seem a little short-sighted. Display ads are usually only in the "homogeneous" conversion of this table ...

When the influence of new media such as Weibo, happy net and blog is recognized, http://www.aliyun.com/zixun/aggregation/36119.html "> New media Marketing is booming, more and more enterprises begin to wield army and kill to new media marketing." 　　As a marketing person, experience the Sina Weibo "I take the high-speed train under Yangzhou" marketing, and saw the Siemens refrigerator in the new media, some of the dissemination of cases, deep feeling. Siemens home appliances can be said to be a very traditional foreign brands, but ...

Guide: Word-of-mouth Marketing, the son of small profits big. WEB2.0 age, she became the number of business and marketers of the dream lover. But even so, many people still do not use Word-of-mouth marketing as a preferred strategy. Why? Because I'm not confident. Most companies think they don't have the cool products and services that can inspire widespread public discussion. But why not try it, the cost of "Word-of-mouth" compared with the tens of other media ads, like mosquitoes and elephants. Try more times to accumulate more experience. Besides, some professional experience can be used for reference before the marketing activities begin. The following articles on ...