Online Trends

Despite the idea of buying zombie powder, despite countless social marketing articles telling you over and over again, the quality of your fans is more important than the number of fans, it's better to focus on how many people interact with your brand. 　　But the fact is that, whether it's Twitter abroad or domestic microblogs, buying and selling fans has become an industry, and occasionally you can see the tiny boga of how much a fan has written on the head that you're paying attention to or sending you some spam comments. A British company that specializes in and exposes fake fans has recently claimed that many celebrity Twitter fans are big ...

A few days ago, a big shot on Weibo on the micro-Bo Spit on the company's operation of an official micro, why so good jokes, but bring so little forwarding, feel a hint of sadness. At the same time, this reminds me of yesterday, every guest and the vice president of the Beijing East, description "event marketing" and speculation is also double-edged sword, you attack others, will inevitably hurt themselves, but also always beware of their "backyard" This is the current micro-BO marketing embarrassing situation. In a big fanfare, it's likely to backfire, embattled. Intensive cultivation, but also endure "nobody" suffering, and now ...

How do you manage social networks when people are unpredictable? Users have long been smart, they no longer believe in cramming the hype, more willing to believe the social Network (SNS) on the mouth, Twitter friends around the recommendation. How do you make better use of social networks? This article is @1968 in the national day period of 50 of the social network to give the thinking and experience to share. 　　Jinpengyuan, a social networking practitioner, is behind the Durex of Weibo, the official micro-blog of Coca-Cola. 1, most, no, is most of the social networking platform is the enterprise from the media this perjury ...

Recently, some friends who are keen to play Micro Bo, are in the sigh of the popularity of micro bo decline, we play enthusiasm attenuation. Some enterprises microblog operators, but also in the exclamation of more and more difficult to do, can not make up good jokes, forwarding volume and the number of comments are not the same as in the past, the enterprise began to doubt whether Micro-Bo marketing has been used. 　　Last year, some masters still take the lead in shouting "micro-force boundless", a year past, unexpectedly many people think that micro Bo is already "yesterday yellow", in the end is not so? This reminds me of a joke: A couple three years of marriage, the wife has not pregnant children, to ...

Whether you hide or not, weakness is there, it is always found by the merchant, use. It is not the businessman who created the weakness of human nature, but it is the weakness of human nature exposed in front of the merchant, so straightforward, thorough, irresistible temptation. 　　No, please. Free cheap, who can not cheap? As long as you have consumed, you must be in the various business discounts, free trial activities fell into the trap. Although everyone knows that there is no pie in the sky, in a similar "clearance, free, big sale, 50 percent" sign, see what they may need, ...

In the Saturday Weibo night, there are two characteristics, one is to speak of the beauty, this is unprecedented, the previous several times are a bunch of masters there to do the chatter. Second, some friends ask some very specific questions, or just how to enhance the active degree, how to improve the conversion rate. There are fewer people asking how to grow fans and improve forwarding, which means that the awareness of microblogs has begun to become more rational and mature. 　　However, there are some misunderstandings about the operation of micro-blogging, so I will talk about some personal views. 　　Is Weibo a panacea? Many friends ask, how to bring customers through Weibo, such as ...

That's more than a year. 2011.04.18, I remember very clearly, I quit. After a short period of confusion, began the road of independent developers. 　　The reason for writing this is that the previous company's social game was discovered last night, sold to Kamagames Ltd, and officially online at the App Store. Two years ago I was "product manager", responsible for cocos2d client, server, game interaction design, numerical conversion scripts, project management, and so on a bunch of things. Team members are new to the industry, not ...

How does product operations manage social networks? Users have long been smarter, they no longer believe in cramming, and are more willing to believe in the Word-of-mouth of social networking (SNS) and the recommendation of friends on Twitter. 　　How to make better use of social networks? This article is the 50 of Jin Peng far to the social network thinking and experience sharing. 1, most, no, is most of the social networking platform is the enterprise from the media this perjury to be a swindle. As a result, they forget the foundation of the social network, and hurry to use the media, it became a carnival of self-deception. No matter ...

"Social media will destroy marketing," says Alex Goldfayn, a marketing expert Godvan, in a world of widespread social marketing. Godvan is the CEO of the American Communications Marketing Association (disseminator Marketing Association) as a marketing consultant for Sony, Amazon, Nokia and other big companies, the latest book, "Apple, Google, Amazon hot-selling secrets: Let customers become your brand preacher, not only buy their own, and people to help you sell" 　　Just listed in Taiwan. Social media is the worst of the marketing rules ...

Social Games "You draw I guess" (Draw something) once hot streets and alleys, mobile internet do not know the word seems to need not to mix down. After a 180 million-dollar takeover by Zynga in March this year, a variety of successful analytics articles are full of technology-media pages. But its brilliance seems to stop there, daily active users since the acquisition of the 14.6 million sharp drop to May 10 million, and now shocking 1.9 million, proved that the game is not necessarily worth so much money, perhaps just its godfather Zynga management to do good business bad, to ...

When Sina Weibo was launched, there was a story that said: "Your fans, over 1000, are an inside magazine, more than 10,000, like 10 magazines, more than million, the People's daily, more than 100 million, CCTV." At the outset, a lot of people are affected by this joke is not hesitate to open the microblogging. Three years on, People's Daily, People's daily, CCTV or CCTV, we seem to be "we", "Weibo seems to have never changed everything." The individuals and businesses that opened Weibo began to change after the initial mania ...

According to the teams consultation-the UGC (full name is user generated content, that is, users generated) type http://www.aliyun.com/zixun/aggregation/1400.html "> Online travel website and product monitoring results show that September main UGC online travel site and product user coverage number of top ten are: Ma Honeycomb, together with the tour, donkey rating nets, Baidu Travel, to the network, poor travel network, travel a lot of network, travelers Network, to where ...

Data quality (Quality) is the basis of validity and accuracy of data analysis conclusion and the most important prerequisite and guarantee. 　　Data quality assurance (Quality Assurance) is an important part of data Warehouse architecture and an important component of ETL. We usually filter dirty data through data cleansing to ensure the validity and accuracy of the underlying data, and data cleaning is usually the front link of data entry into the Data warehouse, so the data must be ...

have also participated in some projects, there are successes, there are failures, the following is in my eyes, think that more important points, share out, also help their own way of thinking! 　　To illustrate, these are just some of the points, not structural reorganization; First, the project that makes self believed whether is http://www.aliyun.com/zixun/aggregation/7015.html "> Project Manager or the personnel of the project, if the goal of the project, the method that achieves the goal, you have no phase ...

Tourism brands have made some mistakes in social media strategies, leading them to miss out on long-term promotion of brand loyalty and change in user buying behavior. Social media offers consumers more personalized channels and more direct opportunities to interact with tourism brands. But now users are looking to travel brand products and services are much higher than ever. Like many hotels, sights and destinations are eager to raise their awareness on the latest social platforms, making mistakes in social media strategies and spending too much money, leading them to miss long-term brand loyalty and change ...

For IT people, the reason to choose to work for a large company may be: "I think the money is more stupid, why not go?" Some people think that "more opportunities, there is development"; 　　Some people were scared by the eyebrows of the small company. Work for a big company or a small company? This question asks most IT people to choose the former. 　　What if you go to a big company or startup (startup)? Maybe a very small number of people can change the decision. For IT people, the reason to choose to work for a large company may be: feel ...

Q: How can I cope with the sudden surge of traffic to the site? A: First of all, I want to congratulate you, this can be said to be a happy trouble. It is likely that some of the latest products displayed on your site have attracted a lot of attention, leading to a sudden exponential increase in the number of visitors to your site, and then the problem is that 90 minutes later, your server crashes because it can't afford a sudden increase in traffic. 　　This may mean that too many people want to buy your product online for a short period of time. To prevent such a disaster, you can choose Akamai, Amazon ...

Many people do not know what kind of people they can do, just like n many college students read what they can do, they do not know, or from the very beginning they have not thought about what they can do, but wait for the lucky goddess after reading the favor, so that they can get more and better opportunities. And such a person such thinking, in today's society is too much, so it caused the talent of the homogenization of competition. In such cases, only the spelling of resources to fight the God-Father spelling background, those who have the background of the father's home rich dare to sell meat, natural ...

To reach the first "million users", social networking platform Twitter took 24 months, photo-sharing site Pinterest 20 months, Geo-signed application Foursquare spent 13 months, social media Facebook for 10 months, 　　Network File Sharing tool Dropbox 7 months, mobile image sharing application Instagram 2.5 months, and path 2.0 only 2 weeks to reach 1 million downloads. So how do you get a 1 millionth user? Continuous entrepreneur M ...

360 of the Internet war, Victory is a war and then a war. 　　Why is this so? This is inseparable from its marketing tools. In fact, when the 360 security guards, Zhou in the use of a lot of people did not notice the "labeling, the definition of" marketing methods. At that time, antivirus or charge of the era, 360 dare to give up short-term benefits gains and losses, do free. At this time, with the help of the free viral transmission, label themselves labeled "Free anti-virus Software", and is "permanent free anti-virus software" for their own products to distinguish the value of other similar products using ...