Online Trends

"Guide" First: Easy to believe who is the child? The capital structure of China Telecom has an absolute holding power, but NetEase seems to have some ideas; second: Im to do the entrance, only the first, can not accommodate the second; what is the use of the Godfather? Fourth: The new trend of the entrance hardening, easy to believe to eat soft rice is reactionary for the prospect of easy faith, I continue to maintain the original point of view and maintain a pessimistic outlook. From NetEase openly about its CEO Mr. Ding Lei about easy letter analysis, I think Ishin compared to the beginning of the period of time, its face the competitive environment become worse, even if the so-called in the short time ...

The home of Hao123 Web site is the most cost-effective acquisition case in the history of Chinese Internet. 　　2004 Xingping priced million yuan sold to Baidu, now Hao123 for Baidu to bring about 20% of the flow, contribute to 10+% income. Now the Hao123 is revised again. 　　In the new Hao123 home page, the site logo instead of the past URL text chain, add a number of content blocks, such as film and television, news, games, mobile applications. Webmaster Wang Cai that Web site navigation is the basic application of netizens, its development can be divided into three stages: ...

Recently there is a hot topic, millet refresh a lot of "double 11" record, attracted the start-up companies have stopped to study, why? In fact, millet development so far, has been a set of relatively mature business theory, and widely disseminated on the Internet. 　　But a lot of people think that these theories are like "no words of the Bible"-indeed the martial arts cheats, but their own practice is not like that, why? Instead of thinking about it, it's better to figure out where millet is better than yourself. I try to take the understanding of millet into products, services, marketing three parts, and then give some examples, you first look at millet ...

November 7, 2013, the famous social networking site Twitter (Twitter) company listed on the New York Stock Exchange, financing amounted to 1.82 billion U.S. dollars, and investors enthusiastic. The news is undoubtedly for the domestic micro-blogging industry is very positive, in particular, is in the commercial development period Sina Weibo, the positive effect is more obvious; meanwhile, the annual Ali Electric Business Carnival "Double 11" arrival, Sina Weibo dominated social power business banner has already been raised (such as 200 million red envelopes). There is no doubt that the 2013 "Double 11" is undoubtedly the Sina Weibo commercialization ...

2013 is about to pass, the enterprises also to do the next year planning. Compared with other departments, engaged in social marketing work colleagues may inevitably feel confused. 　　The microblogging boom has been increasingly diluted, micro-credit officials on the strict restrictions on marketing, business owners are no longer infatuated with the simple digital games, which will inevitably let many rely on micro-blogging operations for a living nervous heart: Once the company no longer value micro-blog, their career development where to go? In fact, Weibo's potential for business marketing has been quite apparent in 2013. Compared with the previous years, the 2013 micro ...

[Core Tip] with a direct conversion of BT seeds to online viewing mode, supplemented by a certain type of video, achievement of the fast-seeding. The rise of the rapid broadcast also let Baidu is ready, so in early 2011, Baidu launched Baidu audio-visual. 　　Although the fast-seeding behind, but with the fast-seeding mode is almost the same. With the direct conversion of BT seeds to online viewing mode, rapid growth of fast seeding. In the fast growing process, some kind of video can be said to be the work. And then quickly broadcast in Baidu's search volume continues to exceed QQ, Baidu Search volume is the first client software. The rise of the fast-sowing also ...

Text/Ye Fengtao Cheng operation of micro-letter from the media account cloud technology for the first time through the sale of advertising, a lot of people from the media began to follow this pattern of advertising, thousands of pieces of the list also often have, but a single pen broken million not many. 　　And on the night of November 4, well-known since the media ghost seven but through auction double 11 Day micro-trust public platform article recommended advertising and obtained a single pen of 7.8W income, broke the media advertising to become a model of a single transaction record, successfully photographed advertising is a little-known home appliance brand SKG. Who is the ghost foot seven?

This article is originally contained in Realmac Software's official blog, which has developed clear, Ember and rapidweaver applications. Our products have the honor to honor the IOS and Mac App Stores recommended pages several times, often friends and developers ask the secret. In fact, the secret is ... 　　No secrets! Apple recommends apps for the sake of highlighting their products and for the convenience of consumers, not developers. 　Remember this one, the odds are big. ...

In the information explosion today, who can cause people to the topic of lasting attention, who is the winner. "Help Feng on the headlines" not only for Feng brought other popular events difficult to bring the vast exposure, but also make it a bowl full. 　　Even the other network Big V, the Internet media also to join in the fun, but also to increase their brand economy. September 13, Feng released a thousands of words and pictures of the divorce speech, the moment was Yapeng by Faye Wong's divorce news drowned; November 9, Feng in the concert to Zhang Ziyi affectionate vindicate, did not think of the twinkling of an eye was Heng Grand Championship news rushed to see; 11.

The biggest internet companies in China have been fully upgraded to battle on social platforms. 　　Whether Sina, Ali, Tencent, or Baidu, their platform action, are in their own social system for cutting, to different "open platform" or "service platform" to target the organization and enterprise marketing market. 　　In October this year, China's biggest internet companies have been fully upgraded on social platforms. 　　So what are their strategies and tactics? What is the logic of the engagement? Where will the future go? Ali: From let the user come, to let the user stay ...

With the recent two years mobile internet has become the new favorite in the industry, the sense of smell sensitive advertisers and their agency quickly layout mobile areas, and at a fast pace to try a variety of fresh marketing methods, from the independent production of the official WAP station, app, quickly transferred to the two-dimensional Code, app Advertising Alliance, 　　PC Web site Mobile end of the comprehensive use of marketing tools, especially with the mobile end of the unique products of the registration class, communication Type app cooperation, let us see an effective and vitality of the marketing approach is growing. Starbucks Natural Awakening Micro-letter interaction, let us see a new old customers ...

Preface: have identified the product requirements change how to do, why change, how to http://www.aliyun.com/zixun/aggregation/10355.html "> Mining requirements?" First look at the background: the product is an Internet café platform, Internet users to participate in the platform activities or play games can get silver coins, silver coins can be exchanged for prizes such as: Network fees, point cards, QB, phone calls. The prizes are provided by Internet cafes and can be exchanged in the platform for Self-Service. Later in order to promote XX tour ...

Two days ago, my friend bought a Kindle Paperwhite, showing off in front of me, saying it was really good and focused on reading. 　　Every product, ah, should be like the Kindle, a thing to do only one thing, do small and beautiful, constantly to the extreme, constantly to perfect, then the world should be much better. I don't think it matters. "Reading" This matter, mobile phone capable, tablet capable, computer also capable, if only for reading to buy a reader, it is a bit superfluous. Indeed, the Kindle's reading experience is better than these devices, but ...

Heard of Beholder. This sentence in http://www.aliyun.com/zixun/aggregation/31.html "> Programmer's work, the same application, in the end is why?" 　　Matija The truth with a clever metaphor. It's like driving back to the city center from the suburbs in the rush hour. The first 80% of the road is very smooth, high-speed well, maybe two hours to go, but in the city, they can not walk, traffic lights, sidewalks, all kinds of link and rookie driver, may ...

Today, I want to share a few key words that have been done over the internet for so many years. 　　My speech today, please the conference organizers to give me a mosaic, because one example will offend some people. 　　Sharks and deserts: how do traditional businesses face the internet? Let me give you a few examples. For example, whether it is Taobao, cat, or Jingdong Mall, the traditional retail industry challenges. Everyone can feel it. Again, such as communications operators, such as telecommunications, mobile, Unicom, these powerful state-owned enterprises by Tencent with a simple micro-letter, less than 3 years time, basically subversive. ...

Preface: Before, my public account update speed if use a disease to measure, must be "menstruation does not adjust" ... A lot of friends ask me why I write so little? I'm always very tall. said: "I am the pursuit of the people, I prefer the quality." "Today, a friend who hasn't contacted for almost 10 years suddenly finds me." This is when I wrote the most manuscripts of a campus magazine editor, most of the time, a fortnightly use of my four manuscripts, respectively, using my real name, pseudonym, nickname, Girlfriend's network name. He said recently has been silently watching me, but also looked at me ...

What the website should have, what the netizen needs, what technology the website needs ... 　　In fact, these initial problems have been running through the development of Internet enterprises today. MaryMeeker2002, the Internet queen, predicts that the next boom will be "SFO", representing search, discovery, and access (obtain). 　　In the blink of an eye, 10 years past, now, let's look at the life of those all-powerful internet companies. 1, search engine + encyclopedia knowledge on behalf of enterprises: Baidu ...

Wen/Jinguo dao (micro-letter public number Ijincuodao) This is October 18 i in 2013 Internet Product Conference (IXDC) on a keynote speech, the site about thousands of product managers, because the time is relatively short, focus on two key words: 1, destroy three concepts; 2, micro-innovation. Micro-Innovation is a user-centric application innovation, it has three characteristics, small hard need, small focus, small iterations. Micro-innovation is not the patent of Internet companies, but it is the most extreme Internet, because the Internet companies have a professional fencing group, ...

In political economy, "price depends on value, value determines price", this is the traditional pricing method. 　　But this pricing rule is far from explaining today's business phenomenon. For example, an iphone's gross margin of about 60%, a genuine LV bag is dozens of times times the gross profit of a goods. 　　The pricing style of this era has changed, let's call it "experiential pricing". 　　Now we are more and more willing to pay for an experience. For example, pay a friend to see a movie, spend tens of thousands of dollars to buy a bag. In fact, this kind of consumption is essentially an experience ...

An open letter to the Ma Yun again let the Internet and the Electric Business Circle, Ma Yun a letter to the communication effect of the enemy won 10 million reward. 　　has been the outside world is considered to be the fun of products, suddenly became one of Ali's mobile strategy, Ali had previously claimed not to use their own power to promote contacts, but did not say that their own network resources to push, this can be bitter Ali people. Micro-letter continued to grow irritated Alimayun personally battle propaganda is also forced, if the exchanges can easily from the hands of micro-letter Rob Market share, also don't need ma under ...