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Recently participated in a few weeks and design review, the biggest feeling is: many times, designers in the project is not the problem of the design itself, more is the management of time. Designers have some kind of "craftsman plot", they love to have their own independent space and time, look forward to a no one bothered to immerse themselves in the hobby of the cabin or at some seaside to take a book empty ... but think about how many of these dreams we have now completed? (as sad as the song sings) why is it that so many things are always done?

Content management in the business decisions of most organizations, in the promotion of user experience, has been less understood, often overlooked areas, in the implementation of a lot of inconsistencies. To overcome the "inconsistency" of content transmission, to give the audience a unified tone, face many challenges. 　　Here I would like to briefly discuss the main issues facing the Content management area. 　　What is content management? Content management is actually a series of processes and technologies that support any form of information , management, and publishing. Content management and project aspects such as interface, interaction, technology intertwined, production ...

Recently, micro-letter has become a hot topic for discussion, and Zhangxiaolong is also praised as "the product Manager of God". "Business value" in the Zhangxiaolong interview mentioned Zhangxiaolong "rarely look at the statistics, and almost no statistical data to see the user's preferences." "Henry Ford once said," If I asked the consumers what they wanted, they would have told me, ' Get a faster horse. "People don't know what they want until you put it in front of them," Jobs said. "How can you make a person like the iphone, the ipad?

It is very uncomfortable to encounter these two things when surfing the Internet: 1. Browse the web and keep prompting you to download its fucking App. 　　2. After the trial product, feel dissatisfied, want to unsubscribe mail but must first landing. The former my colleague, Diego, has written an article, the latter, Ev Williams also encountered this problem, he wrote a special essay on the Medium to ridicule the stubble: "Please, this is 2013 years!" I think a lot of people will think that some need to log in order to unsubscribe from the site is very ...

In recent history, many people say that the so-called history and an era, in fact, is the composition of many individuals. There are some people, always in a certain time was pushed on the cusp, to do something to promote the history of the process, so this group of heroes of the era of growth and experience can basically frame the context of this era. 　　Like the circle we see MA, pony and many internet predecessors of the entrepreneurial process, probably can also outline the development of Chinese Internet drawings. Narrowed it down to say, for a platform as well. The emergence of micro-blog These years, small to change the way information transmission ...

Two years ago, most of the top VCs were out of touch with the education technology industry, but that would change--and in fact, it is already changing. In the past year, look at the stakes in the education industry for well-known investment companies: Accel Investment in Lynda, NEA investment in Desire2Learn and Edmodo, emergence investment in top hat, a16z investment in Udacity, And benchmark's investment in Minerva. And, so ...

Each application needs to have a mechanism to accomplish his purpose and purpose, a mechanism designed by a product designer to express how the system is designed, how the system is implemented, how data is exchanged and communicated, or how algorithms are used to compute data. 　　This expression is the essence of the system's implementation, called the implementation model. However, when users really use software or applications, it is not clear how the internal operation of the software, and do not know how to exchange information, update. In the user's mind there is a set of mental models for accomplishing goals (Mental model), and mental models are goals ...

Mobile gaming is a huge global opportunity, with output reaching 9 billion dollars in 2012 and continuing to grow. 　　With the 2015 smartphone user growth doubling on today's 1 billion basis, and the game taking up 66% of all application benefits, the potential geometry is known. 　　Game development continues to have a bright future, but it is limited to those who can develop profitable games. The pursuit of profitability has now become a science, and monitoring analytics and ongoing A/B testing has become one of the key elements of game development. ...

Source: I black Horse author: @ Taobao ghost foot Seven nights in Hangzhou, Yuet Wah, such as water, farewell to search, I try to calm myself, let the text slowly flow out. Since the advent of the media, so many people full of fantasy, anyone can become a media. When the advertisement of Peak elder brother sells more and more, Ghost foot seven advertisement is sold out quickly, some people begin to regret why oneself did not do from the media. Seemingly lively, the bitterness of which only from the media people themselves know. Today do not chat Taobao, do not chat search, only talk about the ghost foot seven from the media. About subscriptions starting from January 3, 2013 to write the first text ...

Spam, referred to in English as Spam, refers to the widespread use of electronic technology to disseminate worthless and undeniable information, of course, now especially in the spam ads. Advertising should not be an annoying noun, if your ads annoying users, it can only prove that your ads are problematic and can not be attributed to users do not like ads. Advertising is meant to make products or services to those who need to know, this is a two-way demand is also a two-way choice, in fact, the vast majority of information services on the Internet can be summed up as this definition. ...

1, some time ago sent a blog, at the end of the disclosure and marketing experts to chat, ask one or two meaning. After a while, a few really came to me. 　　Chat More than a strange peer, first listen to me about the cicada travels product background, marketing attempts, the process of continuous questioning, to learn more, and then we exchange some ideas, put forward a variety of ideas and analysis of its feasibility. Just this week, another strange colleague also found me, opening said: "Consider the investment mode, Chanyouji what core resources can be taken out for exchange ...

With the growth of the mobile sector, it is not surprising that the game industry participates in the competition. 　　Host games may always have a market, but the advent of mobile devices has created a huge opportunity for game developers. 　　And they are speeding up the pace of the mobile market, which is expected to reach $9 billion trillion in the 2013 mobile gaming market. 　　But, on the other hand, there is a new problem in the mobile market, that is, how to meet the needs of users? In the host game aspect, this is very simple. The developer makes the game, pushes it to the market, if the player likes ...

At ordinary times, whether the user research, product operation or competitive analysis, the analysis of the data, if there are some differences in the project who can not convince who, many times is also to take data to speak, visible in the development of products, statistics and analysis of the data is very important. Everyone said that the data is objective, but in fact, the data by the background environment, statisticians, statistical methods, analysts, such as the impact of multiple factors, so that we are in statistics and analysis often fall into the wrong, not the right answer. Let's say a few two common misconceptions about data. Misunderstanding one ...

The domestic handset game market's good "money" finally attracted the parties "covet", China Mobile first announced will unite Unicom and the telecommunication to rob the handset game to pay. On the afternoon of April 22, China Mobile developer community announced: "China Mobile internet base to work together with China Telecom love games and Unicom Broadband Online Co., Ltd. will be officially released on May 17, 2013 converged Billing SDK", and said that "the integration of the Billing SDK will fully support the three major operators of the charges paid, 　　Achieve a development, comprehensive coverage, a little access, common release. The announcement immediately triggers a third party ...

Article Source: Public account Bluemidou author Blues in the product manager recruitment requirements, often see the words: Product solutions, product requirements, project management, user research, communication skills ... The output of a document is one of the most straightforward embodiments. 　　Yesterday and the graduate product manager said the output of the mail, everyone is very busy in the company, most people can not communicate with others face-to-face, in addition to our products, other colleagues know our process, many times is the document, the product from the project to the line, each stage needs to have the document output. Following from 7 ...

As a qualified content marketer, what needs to be done is to combine the advantages with what really works. For some, that might mean creating something as viral as a "riding dance", but for me it often means using data to produce powerful stories that affect those in the industry who are important. 　　Based on the successful or unsuccessful content marketing cases I've run, I think the following six principles are critical in content marketing. 1. Your content should not be about your personal ...

A company announced that it would cut off a popular product. Executives blame the problem on falling sales and the focus on operations. Such decisions are a normal part of the company's operations. 　　But they need to be far-sighted enough to avoid alienating customers, breaking contracts and taking on extra costs. One of the best examples is Google's announcement last week that it will close reader. Google says it will be three months before it closes the service for people to create blogs and update articles. During this time, users can look for alternative products or export data from reader. ...

UGC Community Product Series 3: How content flows first essay, how content flows, thinking in a different direction, that is how you receive information. As a fragmented information component, the problem of content flow is actually the construction of flow system. 　　The next step is to explore the secrets of how content flows from three of systems. Level of concern system first contact with the community is sing produced DZ forum, users can only actively participate in the post interaction, you will pollinate the default attention to the post, and then, through the message system to send the relevant updates to inform the post and ...

1. Understanding consumer "mobile Group" in today's "mobile-centric" world, different consumer groups interact with your brand in radically different ways. 　　This makes it difficult to really understand the needs of mobile consumers, making it difficult to build effective mobile strategies to meet consumer expectations. The easiest way to understand the consumer mobile group is to initiate questionnaires among consumers, understand their needs, and measure how satisfied you are with your existing mobile interaction strategy. After the analysis of the results of the investigation, to obtain accurate judgments, to help ...

"Guide" from the birth of micro-bo since the day, the grassroots have been controversial, bear infamy also enjoy praise. They rose from generation to generation, with the skills of social networking values and desires, accumulating 100,000 of millions of followers and quickly becoming the idol of this generation of Earthlings. A small number of smart people in the platform first rich, behind the successive followers. How does a fancier grow to a large size? How to make money? How to publish ads in a recessive way? This article will count the most familiar grassroots large, from their hair history analysis of micro-broad number of investment law. In the final analysis, this ...