Online Trends

First, the purpose and problem of site path analysis and all the analysis work at the beginning of the same, before the site analysis of the path, we need to determine the purpose of this analysis. 　　What results do we hope to reap from this analysis? What are the problems identified or what are the previous assumptions or judgments? These clear analysis objectives will help us choose the specific metrics and dimensions that are required for analysis and the specific analytical methods. If you don't have a very clear purpose for the analysis, then most of the cases will only see a rough path to the site statistics, lucky ...

Recently, Sina Weibo has a lot of sacrifice user experience changes. Information flow and window-type electric business advertising is a, although looking uncomfortable, but generally do not affect the operation, not to hurt the user experience bones. But it's hard to accept that the "@ reminders and comments that were originally on the first level of navigation are in the message. Socializing and stretching. Then Sina Weibo also made a corresponding update on the mobile side (Android version 3.50). Originally in the "Message" Column "@ reminders," comments "," letters "and" notice "and other four items are parallel, sliding switch ...

This morning @ Jui Dai Genderit's one such microblog has sparked a talk about Ali and Sina Weibo after the marriage of Taobao ads on micro-blog on the various discussions, she wrote in her microblog: "After the marriage of Sina and Ali, the things that were sold on Taobao Sina home page of the commodity push will provide some of the same kind of goods. Personal Homepage Although most of the time is the blogger himself to see, but in social situations will also be seen by other friends, so that Taobao consumption of items, this very private personalized situation will be exposed. Although the net ...

If you want to be an app, if you're doing an app, if you've already done the app, you must have some understanding or experience of the competitive market. It is important for the team and enterprise that makes the app to develop a thorough marketing strategy before planning and creating the app. App and Apple App Store have more than 800,000 apps on the market, and Windows Phone has more than 150,000 apps, BlackBerry has more than 70,000 applications. And China Mobile Internet, competition ...

After 3 months of "http://www.aliyun.com/zixun/aggregation/1225.html" > I am a singer, after the three-hour finals, the mainland composite plume defeated the other six powerful singers, gaining " King "title. 　　What does the product manager think of the results? First, let's take a look at the Terry and the tickets: plume: the semi-final: 17.24%; the first stage of the finals ...

Today, on Weibo, I saw someone forwarding pony brother: "Small step fast, rapid iteration" theory, just I recently collected some rapid iterative data, then combined with their own experience to talk about the rapid product iteration. 　　This text may be biased project management, but I think project management is also one of the basic quality of product managers. About the establishment of this point believe that everyone is not unfamiliar, each product after BRD, MRD (of course, these two processes are not all product managers can participate), will enter the project stage. In the biography of ...

This is a lite version of the PPT, today I turn it into a log and communicate with you, I am also working on the full version of the PPT, also expect to share my ideas as soon as possible. Today and you share is visual marketing and brand communication, this PPT is mainly about through visual marketing to achieve the purpose of conveying the brand. Visual marketing, communication brand. We simply say that is visual communication and brand marketing. I use the following diagram to illustrate the relationship between words, it will be easier to understand: in our daily life, we usually encounter those battalions ...

"The content is king", this is the tradition media person to serve as the Bible four words. To say "content is king" wrong, outdated, I like many traditional media people, is emotionally unacceptable! But reality is telling us that in the new media age, "content is king" is not only wrong, but also wrong. 　　Reflect on the dilemma of traditional media today, we are wrong in the "content of the King" on! Those who are still shouting "content for the King" Media, do not understand all this, will be dead to the end of the day do not know why they will die! So, in the new media era "content is king" for ...

Wen/@ gold wrong DAO still remember with the lover unforgettable dating situation? Take time to dress up before going out and make yourself look more moving; meet to make a variety of interesting behavior to communicate with each other: ridicule each other in the appropriate time to send a beautiful smile, ask the problem of selling Meng, "accidentally" rub to each other's hands. 　　These signals convey "I feel good about you, with me, you will be happy", then our design? How to lure users, make your design more attractive to users, also need some means, let's come together ...

Now the topic does not seem to be so outdated, and occasionally DAO two mobile internet, feeling that they are walking in the ranks, and occasionally will preach a few words mobile internet how. I prefer to look at the hype of the article, so that I have a kind of impulse or a little excitement, but I think most people will be so, especially in the lack of recognition of today, touts a certain sense can paralyze themselves and the public. But there are always some outdated views or cold water, or name-calling, but the overall trend is more harmonious, because the big ...

The concept of social media marketing in China also has many years, social media marketing in recent years, the performance of colorful, many enterprises see this change, with the times in the micro-boping platform opened the Enterprise Micro-blog. 　　According to Sina Weibo statistics, as of the end of February 2012, Sina Weibo on the total number of corporate micro-blog has exceeded 130,000, of which the world's 500 strong nearly 30% opened a microblog. The huge number shows the enterprise to the social media marketing attention, but open to open, pay attention to the importance, as for the effect? This is difficult to judge, at least from the current point of view, Sina Weibo ...

Some time ago a friend asked me, some of the operating mode, can do better than 4399, 37wan platform operation? I thought about it, if you put aside the operation strategy, the operation of individual competition, at present, the major platforms in fact do almost, because others do well, will be copied immediately. 　　There is not much difference in tactics, in fact, the platform between the competition is more intimate with the player. 　　The same kind of service, to create a different sense of the player, then the difference is not reflected in the operation of the above, but the concept of operations above. Of course, with the operator also related ...

Recently found in mobile phone one by one app began metamorphosis, the common phenomenon is non-stop pop-up ads. A lot of the original pursuit of so-called product ideals, user experience of the app, pop-up ads appear extremely unprofessional-at least after the first pop-up let people can shut down the message, keep the bomb message can only force users to remove the application. 　　I think this agitation may be a signal that the app's winter is coming? 　　Two years of development of the app market, let us see some results: 1, the road of mobile interconnection has just begun, clumsy may not be able to win. Two years...

An operating time of more than 3 years, the cumulative registered users 400 million, daily average active users tens of millions of internet products, but the delay can not be profitable. 　　That's why a lot of people are rushing to commercialize Sina Weibo. Sina Weibo itself is also very worried, especially the capital market to micro-bo commercialization of the loss of confidence, so that the company's share price continued to fall. 　　So far, its share price has fallen from $142.4 trillion at the peak of April 2011 to about $50 trillion. Although Sina has launched its microblog commercialization since last April, it has been based on its long-term financial data and commercial thinking and product performance ...

Wade Foster is an entrepreneur with hundreds of desktop application service support experiences, and the following will give us some developer experience in service support. One of the more troublesome things is that you are running a comprehensive function of the product, the user experience in a large extent depends on the associated two to three kinds of products. Because in the end I will be at the same time for all products to do service support (as of this article before writing, there are 150 of applications) through such practical experience, we learned a few useful and unworkable experience: to provide a seamless without human support ...

The internet's tribalism is the main trend in the future, and Internet sociology will flourish, and traditional programmers cannot control the Internet kingdom, which has 1 billion people like Facebook. The author Tangchingtong recently has been concerned about Internet sociology, Internet Society's construction, evolution, decline, there are many ways of thinking at home and abroad. If we analyze "network residents" from the angle of membership of the network community and the composition of the tribe, we can use the law in the community operation and product promotion. The author for a number of group enterprises to develop 2.0, brand Community strategy and implementation, have eyes ...

When we pass the form, the component that has changed very little since the birth of HTML, it is obvious that we want our visitors to respond positively, and then we can get the information we want or have not yet learned. But the huge obstacles that lie between us and our visitors are clearly not just a lift from the looks. Although, in most cases, simply from the time and complexity required to fill out a form, for each individual visitor, a form that completes the expectations of a site owner may be just a matter of seconds, with a full hand ...

The original question is in the known address: http://www.zhihu.com/question/20536920 According to the Public media report: China's largest multiplayer video interactive dating platform 9158 last year revenue close to 1 billion, has been Hangzhou's second largest internet company. 　　How did this unknown company do it? We first analyze the whole reality video interactive industry Status quo: The entire industry profitability is very strong, the user psychological grasp is very in place, the profit model is basically virtual currency + Membership + virtual props. Wind ...

Technology flow in the country has always been unfamiliar nouns, because many domestic technology is in a closed state, and today I want to explain through the technology flow we can also retain more users, as the Internet continues to widen, many sites are now taking the technology flow method, 　　For example Zac Teacher's daily One is a typical network technology flow, the net earns the website the daily one sharing is the typical entrepreneurial technology flow, may say that the technology flow has become the retention user's one big means, then as a stationmaster how reasonable healthy operation technology flow, promotes the website to develop quickly? The use of ...

Why do some names look very cottage, page design is also very simple Web site can become a huge traffic on the internet, become a lot of games and the source of traffic sources of the top-level Web site? Behind the ugly appearance is very close to the user needs of the product operation. 　　What are the imperceptible changes in the past few years hao123? Li Hongxun (front-end engineer) Whenever someone says Hao123, people around you are surprised to ask, "hao123 still need so many people to develop?" Is it a static page full of links? "At least everyone around me is this ...