Experience of internet Project management

#项目经理应该有这样的认识: The Internet project will set a scheduled release date, however this project has a hidden actual reasonable release date. Because software development is not a direct addition of resources can speed up the process, so the actual reasonable release date is the reasonable use of real resources under the premise of an objective existence of the most likely early completion time.   The process of project progress is actually the process of discovering this hidden and reasonable release date. From the management point of view, of course, it is possible to catch up with the planned release time, or as soon as possible to complete the project. But ...

Developing brand marketing in Pinterest

Pinterest, the US social graphic sharing website, has become the fastest growing user of social media, especially for women, according to the Next Web Wednesday article, the US Technology blog site.   From this point of view, the major brand manufacturers should be in Pinterest as soon as possible to carry out various marketing activities. Pinterest was created jointly by Ben Silberman (Ben Silbermann) and officially launched in March 2010. As of August 2011, Pinterest has entered ...

A hodgepodge of test management

Test Management FAQ One.   1. What is the test team structure?   Most test teams, or traditional test teams, typically build team systems according to the type of test, as shown in the Picture: advantages: A clear delineation of functions.   Disadvantages: Single skill development and high coordination cost.   Some of the teams build the system according to the test granularity, as shown in the Picture: advantages: Test ahead.   Disadvantage: Testing costs are high. Others follow the test phase or test ability ...

Running a website is a stupid thing.

There is such a story, said a friend to visit High man, go to high man door and not door into. Then he began to ask, "Where is the door?" said the tall man, right beside you. The friend looked, there is no door around here, only a dog hole with a height of only one-second men. So he said, this is not just a dog hole, how come in ah? High man said, bow down! The friend said, low or not AH.   High man continued to say, but also to bow. It's just a joke. It tells us the truth is that people have to learn to bow to get something. This word can be found in me ...

The construction and design of interactive design prototype

Continue the "Interactive design function" content, then how to organize the page elements, production prototype demo, which performance level is the focus of interaction designer content, prototype production and what can follow?   Ⅰ. What is a prototype? The concept of the prototype is simple and straightforward, which is the user's interface model for using the product, the design of the prototype mainly includes three parts: ① demand Content rendering ② navigation and link ③ data exchange ① Demand Content Presentation 1 text, multimedia content of the most basic Web page is text and multimedia ...

Site User Lifecycle

A recently updated article in Avinash Kaushik's blog--calculate customer Lifetime value, which discusses in great detail what is the life cycle value of the site's users (Lifetime value, abbreviated LTV), And why use the LTV index. The main elaboration is that in the process of SEM and website promotion do not focus on only one visit (Visit) in the conversion rate (conversion Rates) and CPA (Cos ...).

Mobile phone application development: There is a return on investment

Http://www.aliyun.com/zixun/aggregation/2300.html "> Mobile applications thousands, games, browsers, chat tools, input methods and so on these applications have accumulated 11584.html" > Application developers of the effort. But aren't all apps going to make money? Wake up, most of the time is not the best application of the most money. In the fierce competition, want to pull out of the top of the top, how can there be return.

Advice on social media marketing

Recently read a book on social media, now put some reading notes into a column, translated, hoping to do some social media friends can help.   1, when you send out any Facebook messages, tweets, posts, emails, ask yourself: A is this information valuable to the recipient, or does it annoy them?   b If you are a customer, would you like to accept this message?   2, the weekend is the best time to develop social media marketing. 3, do not know what to update the contents of the book ...

The ease with which a product is accepted by the user

Word: Evaluate this by your product (/function/design/other) and the degree of variance of the user's previous experience. This seems like a very empty answer, but that's the abstract and the upper-class theory I understand. In fact, the user's previous experience, I tend to divide it into two kinds of experience, online experience and offline experience. You want to know that your products and features are not easy to be accepted by users, you look at the functions and design you have done, from these two points of view, and the user's experience to match the degree of how high.   Here is a detailed description of it. 1.

The magical uses of social psychology

Recently read "Influence" this book, has been inspired by a lot of "social psychology", because of professional interest in the cause of natural extension to the application of the website operation. During the same period in the group also and some friends in the circle of "social psychology in the application of the website operation" topic, the response is quite enthusiastic.   At this point, do a more in-depth study of the summary. In fact, the Web site operations in the final analysis is a user's psychological operation, such as: "Herd mentality", "contrast Psychology", "take advantage of the psychological", are the site operators most like to use the "human weakness", especially the electric business class website ...

The importance of peer review

A good word of mouth will bring more and more customers to a http://www.aliyun.com/zixun/aggregation/4762.html "> goods or services, compared to television, magazines, newspapers and radio commercials, Consumers are more likely to believe the consumer's comments on the web. This is Taobao sellers so attached importance to the credibility and evaluation of the reasons. This information map lists a wide range of marketing approaches and consumer responses.

How to improve corporate social media impact?

It is difficult to know when social media marketing is successful. There is no extraordinary way to measure effort. If your company has some social media strategies, and you've done your best to optimize, manage, and track your online work, you can be more confident about the value that social presentation provides.   Social media marketers need a way to monitor the impact of their audiences ' sharing of content, enabling them to make reports about the value and benefits of participating in social media. Whether you're just using Facebook or managing multiple social channels ...

VCs and Angels are most concerned about

Business Incubator Y Combinator started a marathon series of interviews with the entrepreneurial team to decide who could get to the next round. Investors and entrepreneurs have different perspectives on the issues, but the focus on the core issues of the product market is highly consistent.     The most common question may be: What do you do with this product? Like fried rice, this question is not difficult to answer, but to be concise and clear is not easy. Two of cute entrepreneurs have made an app for this, listing the FAQ in YC interview, each of you ...

Knowledge of Internet product operation management

Internet product operations management includes product management, operations management, team management, advertising management, member management, security management, content management, marketing management and so on.   And these management matters in product design, content construction, product promotion, product marketing, data analysis, product optimization, operation planning chain of mutual infiltration, mutual influence.   The operation of the knowledge of the mind map by heart to build Internet products is very helpful!     World Network Business Vision team produced by the Internet product operation knowledge of the big picture, it is worth collecting! Click to view larger image: HT ...

How to realize the benefit of integral reward system

Points have been with our daily life of various food and clothing in the consumption of the relationship, all the restaurants, retail, shopping malls, travel agencies ...   And so want to through the integration mechanism, so that visitors to the consumer for the future may be the "benefits" to be expected, and then be able to often come to consumption, so long time down, will cultivate a number of loyal consumers, at least can let the performance comparison has been expected ... Moreover, with the increasing cost of channels, the cost of network marketing is increasingly not easy to obtain a reasonable ROI, when more and more businessmen think of the operation of members, points are almost not ...

The Law of Social website survival

The time we spend on the http://www.aliyun.com/zixun/aggregation/8917.html "> Social website" is 35% of the length of the Internet. For social site owners, social web site thousands, how to stand out in the fierce competition, is every site owner must seriously consider a problem. This information map tells you the five laws that help you to run your social web site.

Ways to improve the effectiveness of the Facebook game virus

One of the big benefits of creating apps for Facebook is that it can save a lot of users ' costs by leveraging the platform's user-friendly relationships to make their applications widely available through optimized products. "Request" is one of the typical Facebook social channels that allow applications to gain exposure.   This feature was the most fundamental virus-spreading feature of the Facebook platform, but since the announcement and newsfeed features, it has become the second option for developers to introduce new users. But Facebook's latest series of tweaks is expected to ...

How Internet products from scratch

Recently encountered a test: How does an Internet product gather users from scratch? I have divided 3 stages to discuss this. (in the middle of the idea of a number of Sun Tzu, learn the Art of war, to do products also have a certain guiding ideology.) Hope that more people can learn Chinese, patriotic study. More study of national studies, you can see through the phenomenon of nature, which is also the original philosophy.   One: Think about why users use your product? Before the product is produced, that is, the moment when Ieda was born, you must answer a question for the user: Why should I use your product, your product and others ' products ...

Pinterest Product requirements and logic

After the rise of a product, there will be a variety of different use feelings, everyone will see different things. Using a variety of "Pinterest" at home and abroad, but also a summary of hindsight, as part of the Product learning Road: About waterfall flow is not said, waterfall flow is a new way of UI display, is the innovation, now everywhere waterfall flow, and Pinterest's core is not only the waterfall flow, It is behind the product logic and the requirements of good docking, share a few: 1 to meet the desire to collect, have desire. To meet the user, especially the female user collection ...

What's the focus?

When I posted a new post on this blog platform, I paid a little bit of attention to Twitter, throwing a question that would lead users back to the post. I will also do some promotion on the google++. In fact, virtually every media practitioner does this. Many bloggers will say, "Before Twitter, I didn't know how my traffic was going up." "I will do my best to make the information I create to help those who are business and those who want to improve their abilities." When I put the information ...

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