Online Trends

The real great consumer technology companies of the past 25 years have one thing in common: they can create habits. This distinguishes the world-changing company from mediocre companies. 　　Every day, most of the users are using Apple, Facebook, Amazon, Google, Microsoft and Twitter products, and their products are so successful that many of us can hardly imagine what life would be like without them. Creating habits is easier said than done. Even though I've written about behavioral engineering and the habits of the future Internet world ...

How to use the interest map social media to do marketing interaction? This article shares the car brand's Peugeot jigsaw puzzle and the first Pinterest creative marketing Campaign Kotex-gift (video) Case guide Pinterest has been a great concern of the emerging social media based on the interest map. It presents beautiful pictures through waterfall streaming pattern, which wins many users ' love. Pinterest's users have grown so fast that they now have 11 million users. And brand traders are also continuing to focus on Pinter ...

Whether it's brand building, listening or interacting, social media is increasingly being used by businesses and businesses. Most of them, however, face a dilemma: How to build a system framework to measure the effectiveness of social media? By interpreting a qualitative survey written by Susan Etlinger for consulting firm Altimeter Group, and merging the authors ' interviews with small companies, 　　Give some ideas for the above problems. Susan Etlinger is a famous industry analyst ...

http://www.aliyun.com/zixun/aggregation/5038.html "> Blog was just a tool for journaling, and now it's the most popular and convenient way to deliver information." Three of the top 10 social web sites in the United States are blogging platforms, and in China, Sina, QQ blogs or blogs have also grown rapidly, and we cannot belittle the potential and value of this emerging online service.

Social networking sites are based on trust, so often users are sensitive to ads.   　　But the website cannot develop without money, and the community ceases to exist. But monetization efforts do not necessarily clash with users. 　　If the strategy is right, regardless of monetization means, sponsorship, advertising, affiliate marketing, senior members, or the combination of these, keep in mind the following tips to maximize revenue this fish and keep users happy with the cake can be both. 1. Inform the community members of the monetization plan before it is publicized and do not let everyone ...

The six pillars of socialization marketing, ① social identity ② authoritative ③ scarcity ④ like ⑤ consistency ⑥ reciprocity, well-known social media analyst brain Solis share his views on these six pillars, and describe the social media on the consumer shopping journey will have a view of what impact. 　　Written in front of it. Brian Solis, a well-known PR blogger and social media analyst, recently shared the "six Pillars of social marketing" view on the Fast Company website. These views with s ...

A project, whether it continues to be worth insisting, is not there is no money so simple, indeed is the weather, geography, people and comprehensive results. 　　Because in the conversation yesterday talked about whether to stick to the project, the results of a lot of people disagree, then here to talk about my personal views. People always get used to talking to big companies, so I also follow the big company's thinking. The first Alibaba may not be able to make money, but it insisted that it persisted for many years. At the time, everyone thought that Alibaba was a cheater company, at least the business owners I contacted earlier said so, but ...

User-typical SNS experience Mr. A is an ordinary white-collar, working during the day to use the Internet to find information to contact customers, after work home occasionally and will hang on the internet. The internet is the medium of his daily contact, but it is not particularly important in his life, at least he is not a daily online person. In recent months, however, he has received a lot of emails, most of which read "Someone Plus you as a friend." Follow the link to see, is their MSN above friends. Since it is a friend's invitation, always do not have the nerve to refuse ...

Some people are concerned about behavioral data and some care about business data, but few people link behavioral data to business data. People tend to simply look at one end of the data. 　　But people who look at the data are going to understand that every data, like a star in the dark, is a network of contacts, and that simply clicking one of the data will drive some other data to change. A few days ago to see a data enthusiast, we have a consistent view: e-commerce development faster and faster, the trend of the industry is changing faster; for e-commerce companies old ...

Under pressure, the electric dealer needs to bid farewell to the extensive flow "sprinkler irrigation" and begin to evolve to the more advanced "flow drip irrigation" mode. Deliberately chose the last day of 2011 years, the white Jay on Weibo announced his entrepreneurial project-a named "Stroll" shopping platform station officially launched. 　　As the former Alipay chief product experience, the White Jay said it would be a very worthwhile dish to chew in the 2012. Open this site, divided a lot of themes and pictures, such as travel, festivals, gifts, continue to subdivide and "We Are all Rainbow control", "Hit color" and other bright theme ...

When lbs becomes a standard variant when lbs enters the country, once caused the upsurge, check-in become the most familiar with the LBS company's model, lbs company hopes to earn points, medals, stamps and other incentives for the attendance users can drive consumption, promote interaction with merchants, thus forming a new business model. But users are more inclined to sign in the spirit of sharing, sign the business value is weakened, and when everyone, micro-letter and so equipped with LBS function, users are quickly looted, because the user in these old platform behavior habits are already cultivated, why still ran to you ...

With the development of smartphones, mobile terminals and mobile internet have become a part of people's lives. Increased user base, usage and frequency of use. The mobile internet itself, and even the entire industry, has highlighted several major problems in development.   　　The author makes a brief comment on these several questions, takes everybody to look together, the mobile internet in the end where to go? 　　The problem of the homogeneity of mobile application is serious, how can the application promote the power? Because now the mobile internet industry has just started, the development needs to undergo a period of time. Homogeneity problem is any Internet enterprise and application are unavoidable ...

Getting rid of the curse of Dayton is one of the most basic needs of human beings. But, naturally to our human brain, only let us maintain 150-200 or so friends. Beyond this range, there will be friends slowly forgotten. The average size of many social groups is 150, which is also known as the Dunbar number [1]. For example, around 6000 BC, the number of Neolithic villages in the Middle East was between 120-150 people. In the Roman Republic, the number of a basic combat unit in the Roman army was approximately ...

March 2, 2012 US consumer review website Yelp identified an IPO offering price of $15, higher than the previous 12-14-dollar issue will range. Yelp will be landing at the NYSE on March 2, with the ticker code "YELP", with a total of 7.15 million shares issued. According to the 15 dollar issue price, the Yelp financing amount is 107 million US dollars, and the market value will reach 898 million US dollars. 　　Goldman Sachs is the main underwriter for the IPO, with Citigroup and Jefferies group as deputy underwriters. Yelp on the eve of listing, we will be from the development calendar ...

Bounce rate refers to the percentage of single page accesses or the number of visitors who have left the site from the entry (destination) page. The more attractive the target pages are, the more visitors will stay on your site and convert. You can minimize the bounce rate by customizing the target pages for each keyword and each ad you put in. The target page should be http://www.aliyun.com/zixun/aggregation/1148.html "> provide the information and services promised in the advertisement.

Industry Business-to-business Website Simple Understanding is an industry's business docking platform, to help enterprises look for quality suppliers, to help manufacturers sell their products, is mainly to solve the industry chain information asymmetry problem. The core of the business of business-to-business websites is how to get these member companies to sell their products to make money so that member companies will be willing to buy a website member. 　　The entire operation of the site is around this core, the above is a simple department configuration, different enterprises according to the size of the department can be further refined. First of all to clear this site users only two kinds, one is the supplier, a ...

In the design field, people always like simple, try to achieve the best combination of vision and minimalism. It is undeniable that this is the trend, can imagine a real life should be irritable enough people are not willing to complicate things. In many cases, Google is a simple, simple interface with excellent response speed, which makes most people in the world fall in love with it. But underneath this simple surface is a complex algorithmic code that doesn't affect your use, because you need only the fruit of the tree, not the root. In summary, Google is not the ultimate simple, just do not ...

If you only care about your product, congratulations you will become a member of the dereliction of duty product manager. As a product manager, you just need to focus on your product. Throw your company's other products aside and ignore other products that users might use. Do not waste time on the needs of users who are not directly connected to your product. 　　All the energy is put into your product management and product new function planning. However, if you want to be an excellent product manager, you must study the problems that exist outside your product. Pay more attention to problems outside your product, not just focus on managing you ...

Always do the product, never run, but this does not prevent me from talking about the understanding of the operation. Because in the Internet, products and operations are interlinked, the product is to provide users with value, operation is to let users understand this value, they are interdependent, strategic goals are consistent. 　　Any operation revolves around "user", including "attract users" and "retain users", to put it bluntly: let the user come over and stay. 1. Attract users to say that attract users, have to mention the source of traffic. In any third party statistics software, "Search engine", "external link", "Direct login" ...

What do Facebook, LinkedIn, Youtube, Dropbox, and Skype all have in common? In addition to being very successful, perhaps their common feature is the ability to use effective viral marketing in fast-growing processes. 　　As for how these companies do it, look at the following eight ways. 1, innate transmission characteristics (inherent virality) This is the most primitive of a viral transmission, can be called word-of-mouth effect. Simply put, if your ...