Online Trends

In the era of great economic experience, all companies strive to provide customers with the ultimate experience and service, trying to make consumers in every link to achieve satisfaction. 　　However, in the face of the grievances of customer feedback, such as long queues, too much background music, limited payment cards acceptable to the company, should the company consider eliminating all the pain points in the customer experience? Customer experience needs pain point in real life, Southwest Airlines flight, Starbucks queue, Ikea DIY, these are experience in the pain point example, but these pain points still stop ...

Editor: Author Markig (Alexis C. Madrigal) in the article, social networking sites are actually divided into what we can see, such as Facebook, and "underground social networking Sites", and the network traffic created by these underground social networking sites is not recorded in the flow analysis software, such as information, e-mail. 　　How does this affect Internet marketing? Let's hear him out. Briefly explain the history of social networking sites that are well known: when the web was just rising, the web was connected to each other, and then the web crawler.

Today, businesses need to look at social media marketing from different perspectives. Some companies believe that social marketing is an extension of offline and online marketing in media outlets, while others believe that social media is the best way to keep in touch with existing customers. 　　No matter what the enterprise comes to social media with what purpose, these 21 discipline must bear in mind. 　　1. There is no shortcut: Social media operations require a long period of time to accumulate and a lot of effort to pay. 　2. Contribution content: Adhere to the community to contribute valuable content, so that your brand is needed. ...

Before the user actually uses a mobile application, he doesn't fully understand the value of the application, and it's not clear whether the application will eventually satisfy its own expectations. Therefore, an application before being formally used by the user, each more than one link, give users a chance to think, users will consider in this process to abandon the use of this application. 　　Therefore, the wrestling between the developer and the user begins before the product is formally used. Each cumbersome link will allow users to leave you a iOS application, users will first in the app store according to the application ...

The author of this article, Huang Shaolin (Weibo), is the founder of the digital wall of the Taiwan Science and Technology blog and partner of Ka Fung Capital. 　　He believes that the current strange friends do not grasp the key, most people just want to enjoy the feeling of infidelity, with the gun as an opportunity to make friends with acquaintances change is the right path. 　　This is the strange spectacle of dating markets: 80% of men have done nothing for three months, and 80% of "non-beauty" have never received an invitation to make friends within three months. Human nature is between the track and the derailment with the development of mobile Internet, coupled with the social network in recent years, through ...

In a coterie discussion about two months ago, I have expressed the view that "micro-trust in the future an important goal is to become the user mobile devices, the most important to allow Third-party applications access to the interactive messaging platform, the mobile Internet era is an important application portal." Shortly thereafter, the micro-letter to the public to open the "public platform" service (http://mp.weixin.qq.com), the friends involved in the discussion on Weibo forwarded to me that the service validated my speculation. I would like to write an article, to tidy up the point of view ...

Would it really satisfy them to eliminate all these grievances? This does not provide an effective customer experience, according to the authors, because it is easy to create an experience of homogeneity with competitors if it ignores the customer's real value and the enterprise's own characteristics, and the process will continue to require the enterprise to devote resources, 　　The result is counterproductive. Seeing all the grievances listed in the customer's feedback, you frown: The queue is too long, the background music is too loud, and the company can accept a limited payment card ... You pick up the phone, ready to call all departments to start a customer experience a comprehensive upgrade of the change ...

"Introduction" to the data to speak in the "access" and "use" of the two stages may have obstacles, some of the data is not what you want to get, some data you can not be able to analyze, do data analysis to the overall product structure to understand, all the points of the data to be judged by the statistics, the purpose is what,   　　From the core experience to the peripheral experience extension. 　　The following is a little bit of an answer 1. Where is the data? Many people say, I do not have the data to do? In fact, the data abound, the Internet all kinds of information are open, or even rampant. Baidu...

Tencent Weibo can rely on the 700 million QQ users and the endless series of product lines in the opening two years less than the time easy access to nearly 400 million of users. 　　This crazy expansion of super fast growth is not a game that any internet company can play, especially for those pioneering entrepreneurial enterprises, they have encountered a "cold start" in varying degrees-there is no basic user base, and not too much money to promote marketing, but also face the lack of quality content. All roads lead to Rome, but to them, the road to success is full of thorns and ridges ...

With Facebook on the market, social networking has become the focus of attention again. Compared with traditional forums and blogs, social networking is a bridge between the virtual world and the real world, and the relationship between people in real life is established on the Internet. In terms of social networking, Facebook, Twitter, and LinkedIn represent three different social networks. Facebook is a social network based on strong relationships between friends that help maintain and improve relationships. Twitter is a social interaction based on a one-way focus on weak relationships ...

The horse does not have the night grass not to be fat, the person does not have the windfall to be rich, the application developer if wants the quick profit, must take the very method. 　　If you're a technician, you'll find it harder to spread than to develop applications, so we've come up with the following 8 tools to help you quickly optimize applications and achieve application profitability. Before making this list, we consulted the Israeli entrepreneur and Apptopia CEO Eliran Sapir, who are senior figures in this field, in addition to the tools themselves, Sapir insists on overall global marketing, from pricing to localization ...

In advertising, marketers reinforce this behavior by linking an action to a reward commitment. They say, "Use our products and you'll get stoned." 　　"In fact, a lot of advertising from soap to Hamburg, with this trick." But on the web, this "feedback loop" doesn't work. Users are easily distracted by the distractions of the Internet, and the company has found that if they want to continue to mix, they have to get users to "hook up" quickly. 　　Now, those companies are not just enabling "feedback loops", they are using the "desire engine". "Desire ...

Just been a group of rice noodles scold yelled, fortunately has been accustomed to, and then see a rice noodles to share the road, ask my advice, also participated in so long of the millet dispute, so, talk about the view of the fan marketing. Fans have a long history, before we call fans, and later used the concept of foreign fans, is probably the meaning of XX fans, and then extended the fans, such as the meager fans, more is a concern, and the missing is a supporter. Meager marketing seems to be called a fan marketing, here we still do not talk about extension, from the phenomenon of rice noodles to do a ...

As a data analyst, do you really know the data? There are three kinds of lies in the world: Lies, terrible lies, and data. 　　And for the electric business industry, statistical thinking one day and marketing creativity is equally important. 　　Is the data really worth our trust? If your Web site is focused on selling your bags. The SEM manager told you that the ROI of this month's SEM has increased by 23% in the same budget, and your website analyst has told you that the average purchase amount for this month's site has increased by 20%, and we are convinced of the performance of the two-person. ...

The author presses: The core of the user operation, is the active user's scale to raise, the way has two kinds: open source and the throttling, opens is registers the source, the section is drains the flow. There is also one, that is active, let inactive users become active, let active users more active. 　　This article is divided into three parts: "Open Source: How to increase the number of registered users", "throttling: How to retain registered users" and "crazy operation: How to keep users active". This is a very practical value of the long article, the author of Sina Weibo operations Manager Jin Pu (@ Little Yan). To ensure that mobile 2.0 readers to ...

Now more and more electric dealer website will add a short introduction after the commodity, these introductions will be supplemented by merchandise information, such as promotional information, or limited discount information, but also often with ridicule, exaggerated language and other words, so that this place is very fun, some introduction than the goods themselves can make consumers more tempted, At least for me to see a good short introduction will give me a little more impression of this product, "Sales 1th, popularity 1th, cheap to sell ...", or can cause consumers to buy desire (unfortunately some classic words have not been saved, or posted out to share). ...

Do not say who is wrong, which mode can, I think in many cases, exploration is the most important, social e-commerce is a new thing, only the continuous practical exploration to get more, even if the failure, for those explorers can also have a sense of the enlightened. Like beautiful say, Mushroom street, crawl treasure, Flower Street Such a website, the intention is through the sharing between consumers, to guide shopping. But from the perspective of human nature, the vast majority of consumers are unwilling to share the shopping experience, so, these third-party platforms actually become to the store or the electric business enterprises provide to impersonate the consumer side ...

The commercialization process of Sina Weibo is a major aspect of China's internet this year, and in order to commercialize it, the more complex the microblogging is, the Unite point of the user. 　　"Global Entrepreneur" sent an article, asked, Sina Weibo why Sibuxiang? Why not stick to a short-sleeved gown, like Twitter doing just not imitating Facebook? Sina's difficulties are: first, there is serious performance pressure. Sina's 2012 quarterly bulletin showed a net loss of $13.7 million in the quarter. The net profit for the same period last year was 15 million dollars. Previous performance Not ...

Recall just joined Tencent's time, all let the first start of the author's heart is very disturbed, here Wood has a traditional project big plan, Wood has very clear traditional standard requirements specifications, all kinds of wood, we are bunt battle, quickly run. At the same time the project is small and intensive, two times a week, demand, such as rain, and the past has done at every turn one or two years, but also shorter than three months more than the project, it is a bit more dexterity than expected, once overturned the author of the concept of the project. Fortunately, I met a good mentor and a very strong brother. In half a year of groping and temptation, brother ...

Both at home and abroad, there is a question worth thinking: How long have you been in the industry, 10 years, five years or two years? And during that time, has the industry changed radically from revolutionary products? The revolution in industry, we should not go to fear, containment and escape, we should strive to be the initiator of the new round of revolution. 　　If you don't know how to proceed, we can look at it from five aspects. 1, personally eliminated their own products everyone will have such a concern, is the future of what kind of products will subvert their entire industry, become ...