Online Trends

The rise of the group, is not simply another generation of growth, but the real internet generation of the full takeover of Jizheng exhibition (Fresh Media CEO) overnight, seems to have been the world. 　　The generation of people born after the domestic economy entered the boom is becoming the mainstay of the Labour and consumer markets. The media has a variety of interpretations of a few years ago, and there are a lot of negative comments, and now they have really come to us, what kind of a group of people? Have we ever misread? The first batch of ...

I took over the company's corporate microblog since January 2012, when my knowledge of Sina Weibo was only a platform for news releases, and I wanted to gather a lot of fans in the short term. 　　From the number of participants, this year around March, Sina's active degree is still good, the activities of the prize is not very large, but the speed of powder is quite optimistic, by July or so when the obvious feeling of Sina's active degree has declined. Just started to do Weibo, whether the boss or himself are simply feel certain to increase the amount of fans, the beginning of the practice is only a large number of activities through the prize drive to increase fans ...

The user retention rate is the foundation of the free model, and the customer lifecycle value includes the time the user spends on the game and the money the user spends on the game, but where does the user spend their time and money? 　　Especially when developing iterations, the retention rate is very difficult to maintain, is the developer's motivation, the pleasure is two yuan: either prove that your game is interesting or boring, so that developers can quickly react, that how to understand the user's mood? Why don't your free users come back? 1. The most valuable resource for users is time, not money many free developers think users ...

Before we heard some speeches that Durex's success was the success of third-party companies ' creative and operational capabilities, it was wrong, and today I'm going to reveal the real secret of Durex's success. 　　Oral: Beau-Saint Peak socialization Marketing CEO horse to group collation: the World Network business Durex Success has a prerequisite in the process of social communication, we found that many enterprises in the brand understanding is actually very one-sided. I often joke with the president of some companies: "You say your business is brand, please tell me your company's products ..."

For a long time, China's brand marketing behavior is modeled after Western countries. The private economy of modern China has developed for more than more than 30 years, since the Industrial Revolution, the Western production relations and productive forces have developed for more than 200 years. However, if the brand culture as a social and cultural behavior, then the Chinese culture has a long history of human civilization is a wonderful flower. Philip said today's brand is based on the humanistic spirit level. 　　Shang shouted marketing people to go home to eat, from Chinese culture to find the road, because the brand and consumers have been integrated. Western culture gene is outward expansion, ...

In a sense, because of social networks, consumers are creating themselves, forming consumers ' real identities, interactions and relationships on the web. 　　Consumers are becoming socialized consumers, and this fundamental change is driving marketing from concept to implementation. From the historical point of view, the theoretical framework of marketing is based on the television media as the main symbol of the mass media. For more than half a century, television has dominated the main role of mass media and the media that consumers spend most of their time. The advent of the internet gradually put consumers ' time and attention from the TV screen to ...

Recently, someone asked: How does an Internet product gather users from scratch? I have divided 3 stages to discuss this. (in the middle of the idea of a number of Sun Tzu, learn the Art of war, to do products also have a certain guiding ideology.) Hope that more people can learn Chinese, patriotic study. More study of national studies, you can see through the phenomenon of nature, which is also the original philosophy. 　　One: Think about why users use your product? Before the product is produced, that is, the moment when Ieda was born, you must answer a question for the user: Why should I use your product, your product compared with others ' products ...

"Science has no national boundaries, scientists have national boundaries," Pavlov's remark is partly applicable to the Internet and mobile Internet products. 　　Internet products based on total freedom are not national boundaries, but users have national boundaries, thus creating a lot of products have domestic and international version of this said. From the EICo design of the force in the Geek Park in the power of the project has been "Localized user experience Design" for the topic of the relevant speech, he "Prometheus" film poster for the example of the different countries in the city ...

Every day hard code microblogging, laughing, gag, recruit cat fight dog, but in addition to zombie powder, the living fans always disappear. 　　What the hell? Don't worry, this article tells you, fans don't come here. There are already too many suggestions on how to increase the number of Twitter followers and how to get more tweets from Twitter. We do not know whether these proposals are effective because they are mostly based on personal perceptions and lack of real convincing evidence. In fact, Weibo is a very suitable for data analysis, so want to talk about microblogging experience, you have to use data to speak. ...

I do not know how many days double a power business carnival contributed to the money, anyway, I was contributing more than 10 books, a few clothes and a headset. These days I found in the observation of the major sites, the social identity strategy is almost all major sites, especially the power of the site must kill technology. 　　Through the concept of "social identity" to promote marketing, almost become a social era of operation and marketing personnel of the necessary strategies and methods. Social identity is the influence of social information, and it is the psychological hint of the influence of your behavior. The explanation given by Wikipedia is "a psychological phenomenon in which people assume that he ...

Online entrepreneurship, there are many different modes of profit. "Flush traffic" again "advertising" is a most intuitive to think about, but also almost impossible to succeed in the model. When we first started a business, there was a very simple assumption. If we work hard, our website may have a lot of traffic. 　　With the flow, put on the advertisement, we can profit. But finally talked about the advertising agency, no one wants to represent our ads, we blame it on the flow is not enough. So we try to get more traffic and sell our own ads. But in hindsight, whether you put Google's ads or not ...

Introduction: Why Facebook buys Instagram at a hefty cost of $1 billion, a photo-sharing app on the phone, and hears that there are only 10 people in the team.  　　What makes this small team win the entrepreneurial victory? I think it's "asymmetrical warfare." When Microsoft released IE in a free way, it hit Netscape's paid browser. In fact, the importance of browsers for the Internet, after so many years, now the big companies in China to realize. So now many big companies in China, say to do client, must talk about browsing ...

Successful use of social media is not about making yourself ubiquitous. 　　 　　All you have to do is selectively specialize in the areas you specialize in. Seven crimes of social marketing earlier this year, I participated in exhibitions for bloggers, podcasts, Web content creators, and social media innovators – the blogosphere and new media fairs (BlogWorld & Expo). The exhibition is large in size and lasts three days with more than 130 chapters. One of them is the humorous Scott Stratten (hereinafter called S ...).

All along, product personnel and operators seem to be dead rivals. 　　Products always feel that the operation of how to think of a is a, no logic, disorderly mention of demand, volatile; operations also feel that the product is always not to force, do not understand the pressure of the KPI, do not help to achieve such a simple function ... In fact, recently I encountered such a problem, so, with the operation of the discussion, developed a "demand template" to help everyone swords. I think one of the big reasons for this paradox is that the demand for operations is often the "solution" (or more professional, we call it the product function) —...

Foreign, business-to-business socialization marketing has been relatively mature, and domestic business-to-business marketing is relatively "young", but with the rapid development of new media environment, as well as people's lives and work style changes, business-to-business socialization marketing must have a very broad development space. 　　The compilation of this article is not to help the reader solve the number of substantive issues, only in the hope that the reader of business-to-business socialization marketing some in-depth thinking and discussion, and even practical feedback. For many business-to-business marketers, the immediate challenge is not knowing what they are doing with social media ...

Now the rapid development of science and technology, a variety of new concepts and terms of the overwhelming, in the field of social media marketing, there are many people to sell the new concept of social marketing and the term as a magnificent cause, not only to their own dizzy, the entire industry also make "chicken feathers," make the audience "confused 　　Therefore, as a social media marketing practitioners, what kind of discourse and accent to promote the concept of social marketing is very important, if mixed with too many terms and inexplicable concepts, the audience will of course be unintelligible. Let's go back to the title of the article and explore ...

The product is like the singer, the operation is like the brokerage company, like this said the relations to be good understood. Singers have their own innate advantages and potential, products are also. Like the early days when the record industry was underdeveloped, a good singer can be easily known and loved by the masses, but now it's different, and the singer has to be packaged in marketing. 　　Now the Internet environment is increasingly mature, project areas, good wine is also afraid of Deep alley, so the purpose of the operation is to let a potential singer (product) into the market. The relationship between products and operations, from three points: product quality determines the scope of operation ...

When the holidays arrive, the social media is incredibly active. The company is naturally aware of this and has become a major marketing model through social media promotion. Look at the 2011 data: • Products promoted through social media, of which up to 66% per cent were purchased in Friday. 52% of social media users want to buy the brand they trust. • 80% of users want to buy through promotional campaigns sponsored by the official brand.

This is my personal account @ leaves the lone boat has been forwarding the most times in the microblog, this will also be my series of the best case analysis, this tweet from me after the highest forwarding volume is 82,000 times, and then some users may have deleted the forwarding, may also be some forwarding is the navy, anyway, now only 78623 , explained that, at that time, my fans were only about 3500, there are many automatic stained zombie powder. In addition, there are a number of official micro, large v reprint this micro-blog, ...

First, the introduction of users than product managers understand the product's temper and endowment, they know what the use of this new product can bring them what, can not give them what to create, can not create anything. 　　Therefore, the Product Manager provides the product skeleton construction and the movement pattern localization, but really makes this product like person to have the vitality, carries the knowledge, has the unique charm precisely is the user's creation. I think in the Forum product leader's thinking, such as "Lanzhou sesame seed" culture is not the product personnel can control, the same, for paste and other products, all kinds of "explosion bar ..."