Online Trends

"Guide" for today's Sina Weibo, what needs to be done is not how to maximize the value of the business, but how to enable users to discover quality content, how to let users find potential friends, and transform the social relationship of Big V and star into a hobby-oriented social relationship. In a recent survey by Piper Jaffray, a foreign investment agency, more than 40% said Facebook and Twitter were no longer the most important social networks in their daily lives, a figure that was 10% more than last year. Users through ...

Alibaba today officially launched class Kik message Products "dealings". 　　Ali internal reward 100,000 incentive to invite friends of the most employees, according to the micro-blog users of the material, "between" ready to give new users the prize value of more than 10 million. The charm of "intercourse" is worth Ali so much. 　　To the parents worship Ali this kiss father before, I first put the tension of the small mood, weigh the "between" the weight. and "micro-faith" a way of life; Easy letter "Free" strategy is different, "contacts" this time from Korea back, makeover main private and Ann ...

"What is the most important indicator data for mobile applications?" a netizen asked. This is a good question, to answer it, it is difficult to say, simple and simple in fact, for mobile applications, there is no common key performance indicators (key configured indicator, short KPI) can be used for judgment, 　　Science and Technology blog website Mashable that 9 content can be used as a basis for judging indicators. As we all know, for all application providers, the application ...

After reading an article about players quitting the game, I began to think about why players quit social games so quickly. I think of some of the reasons I have developed the game and the player who has developed the game for others to quit. 　　So here I put my findings together and summed up the following 10 main reasons. 1, eliminate the player process vulnerabilities when your game needs to be updated regularly, it is always possible to create a loophole that will remove the player process. 　　This can happen as long as the game is updated, but there are several ways to avoid this danger. Improve the stability of the game of the Lord ...

--–facebook, Twitter and Quora user growth team products Daniel Andy Johns dedication to pure Dry goods ——— (next) "How to optimize the conversion rate of the Web page?" (previous) "Http://www.yixieshi.com/pd/14360.html 7". The use of pictures to increase the picture may reduce the conversion rate. I have done a few A/b test, found that the homepage of the clickable image will reduce the total number of registrations (even calculated within 30 days of the return of the same, has been ruled out previously ...

(Original from the next Web, Tiger sniffing translation) online platforms and offline communities have similar patterns of operation. The breeding of illegal and destructive acts can lead to mass abandonment. 　　The same is true for online communities and markets, especially in the process of community growth. Because of the network effect, the increase of online community size makes it more valuable. However, if the system can not manage the user behavior, the breeding of destructive behavior will make the network effect play the opposite role. Once this happens, a rapid development in the use of ...

21st century Enterprise Most lacks what, the most lacks is satisfies to the user demand. 　　That may be arbitrary, but just to illustrate how important the user's needs are, let's take a look at an example first. Recently, TV repeatedly exposed some of the sale of high health care products to the elderly marketing groups, they first organized the General Assembly, with small gifts to the elderly, and then uncle Aunt's care, then the instructor began to introduce the outlook on life, health, and then sell products, and then the old people excitedly buy home. Of course, these health care products do not have any effect, can be similar malted things to dash. But it must be said that the old man spent money wronged ...

[Core Tip] Sina Weibo in its Page products on the continuous force to make its product positioning gradually to media trends, and increasingly to the direction of social networks. 　　Will Sina Weibo become China's Facebook? If the microblogging compared to television, it now has only two units: a news station, a crosstalk platform. 　　But if a television station only these two programs, then can not be long to do, there should be more food programs, music programs to join. Sina Weibo Business Department deputy general manager Lin Shuiyang so to micro Bo made such a ...

Facebook, Twitter and Quora user growth team products Daniel Andy Johns dedication to pure dry e-mail marketing definition: Send business mail to subscribers, or mass mailing. Conversion metrics: From the perspective of email marketing, the conversion metrics are usually defined by clicking on the target page of the message that contains the final transformation action. Here we talk about the best way to get the conversion funnel that optimizes the click. In other words, message conversion optimization is to increase the click Jump to your site or move ...

Sina Weibo, after experiencing 2009 and 20,102 years of growth, reached two peaks in 2011 and 2012. From the second half of 2012 began to show a trend of decay, 2013 again to stabilize. From the data of the review, several outbreaks have been experienced over the years, such as: 2011-6-26, 2013-2-4, 2011-6-20, 2013-2-5, 2013-2-8. 　　The overall rate of ③ was steadily rising. 　　The overall rate of transfer has risen steadily. Weibo is dying on Weibo and is dying from active degrees ...

A recent news that Twitter has acquired the advertising industry start-up company MoPub to help it develop its advertising business, especially "through the MoPub trading services of the entire mobile ecosystem," the original ads can be seen in the recent advertising strategy is firm and confident, and MoPub will increase the size and breadth of the strategy. The concept of primary advertising is not new, simply put the ads into the content, here without repeating. In fact, native advertising at home and abroad has a very vivid example, in addition to Twitter promoted tweets fused ditch ...

Editor's note: This article from the Tencent Instant Messaging department business deputy director Liu Xiapei, the article opinion belongs to its personal opinion, does not represent the company position, its public number: Little Q tease you to play. On the 4 anniversary of the launch of Sina Weibo, Wall Street's gift to Chao was that Sina's share price fell 5% per cent on the day. The image below is not the change of Sina Weibo's activity, but the five-year trend of Sina's share price, really ups and downs. 　　The trend of stock prices also reflects the decline in activity, the plight of the slow commercialization. So where are the little friends of Sina Weibo? Below from the angle of the internal and internal ...

Recently, Weibo users in the knowledge of the question "Sina Weibo why gradually lost popularity?" In this respect, well-known writer Marbur made his own detailed answer. 　　He said that Weibo has a profound news brand, most of the information hub node for the control of large V, the user created by the content of their own almost no effective feedback, lack of incentives, most of the user's mentality will be adjusted to "listener", resulting in a large number of non-zombie sleeper users. Marbur that in the micro-letter through its social attributes of the platform to focus on the development of functional services, Sina Weibo has not yet found its own positioning, face ...

Product Manager/Operation Manager is constantly thinking, analyzing, locating the target user group of the product and which is the real user of the product in the life cycle. 　　Usually, a product will experience market research, demand analysis, product design, product development, product line operation to product optimization process, and the whole process is around the user to find the best solution. The reality is that the product Manager/Operation Manager is constantly thinking, analyzing, locating the target user group of the product, which is the real user of the product. This article analyzes their own experience in the process of operation. ...

Editor's note: The writer is Lee Munroe, a http://www.aliyun.com/zixun/aggregation/1051.html "> Designer and developer, who says that users are not forced to sign up for trial products, This not only undermines the user experience, but also hurts the user's first impression of the product. 　　Product people should be designed to allow users to gradually participate in the process of the product, rather than the beautiful registration form. Users only after registration can be tested products, for the people who build products ...

What is weakness marketing? 　　"The Spirit of the universe, the spirit of all things," said human beings. But in reality, there are many weaknesses in human nature: greed, fear, jealousy, laziness, lust, greed, vanity, difficult to resist temptation, fear of loneliness, love free, pay attention to the ranks, superstitious experts, worship celebrities, like the drift ... 　　All the weaknesses of human nature are being used and marketed by the consuming society. All marketing is a weak marketing, targeted at our innate human weaknesses and acquired secular judgments. Think of you for fear of kidney deficiency, fear of obesity, skin black, fear of illness, fear of backwardness and carry out ...

Seeing the director Boyle (who directed "Slumdog Millionaire", "Psychedelic Train", "28 days" and other films) to write 15 testimonials, I modified some words as a social networking work experience. 　　For social networking promotion, in fact, like shooting a series of long series, perhaps it will never end, the middle may change the director, actor, or even the producer, but the plot has to continue, first of all to your play interesting enough, you may now start to review these basic qualities you have not. 1, must be good at communication, excavation ...

Recently the word "cock silk economics" is relatively hot. Some people say that the people who have got the world. 　　"Gao Fu Shuai" shi Yuzhu to gan cock Silk, even registered "cock silk" and "cock silk net swims" two trademark. Inventory those successful use of "cock silk economics" business, they are how to capture the heart of cock silk? These popular big earn cock Silk money enterprise, perhaps includes YY, 360, giant network, Taobao, light media and so on. 　　However, although they earn cock silk money, they are all genuine "high handsome". 1, YY: Cock Silk is the core of the Internet a whine sound ...

Microblogging marketing, tourism marketing, social marketing, the growing popularity of smart phones has indirectly driven the rapid development of social media, now, no matter when and where, users can easily and quickly keep in touch and get the latest information. 　　Mobile apps also involve almost every aspect of our lives, and these are changing the traditional tourism industry. A postcard has been sent to every tourist destination, and the habit is being quickly disrupted by social media, becoming increasingly rare. Data statistics show that the current social network has become a traveler with friends and relatives to maintain ...

Translator Note: Marketing mail is not unfamiliar to us, perhaps everyone's mailbox is still lying a lot of QQ group purchase, Xun, public comments and other emails, perhaps many times you will not open to take a look at, perhaps you also have a headache to deal with these messages ... 　　This article from many angles to refine the voice of the user, the point of view, especially worthy of the electrical business children's shoes for reference and learning. Original address: http://www.smashingmagazine.com/2013/02/11/how-email-alienate-users/...