Online Trends

Wen/In "End of the end and Nirvana" in the article, I said that the end of the industry in response to the mobile wave when the choice of "page Tour" as a way Out is a "crossroads", in my public micro-letter backstage, there is an independent page tour developers of the VP argued, after several hours of interaction, finally said: "You look at the decline of the page, I can only agree with half." The endorsement is that the page is not used to confront the arms of the hand, the user came fast. However, the page and end of the trip with the PC under the product, the relative mobile PC has advantages and disadvantages, page and end of the tour is the same, you said that the end of the tour is ...

Hunger Marketing has become an excellent sales and marketing tool for some companies today. Hunger marketing is the Big Apple, China's millet also learn well, but there are many examples of failure.   　　In fact, hunger marketing is not new things, such as the clothing industry Limited edition is a means of hunger marketing, to use good hunger marketing, we must understand the essence of hunger marketing, I think Zhou wrote this article, a good summary of the essence of hunger marketing. Hunger Marketing not mysterious hunger marketing is not a new thing, limited edition clothing sales, many small batches of property ...

Clay (Clay Shirky) believes that the definition of cognitive surplus is simple, that is educated, and have free time of the people, they have a wealth of knowledge background, while there is a strong desire to share, these people's time together, have a huge social effect. 　　The rise of Facebook, Twitter, Vine and Instgram has been credited with a "cognitive surplus". Whether it is pictures, text, music, or video, including other forms of media, users use their surplus time to share from ...

Sina Weibo from the beginning of development to now more than 4 years, there are also highs and lows, especially since the fragmentation of the mobile internet has been seriously fragmented, Sina Weibo has also been questioned, such as the decline in activity, such as the loss of users, when people think that the micro-blog will be depressed, some of the public events will be pulled back to Twitter, 　　And some surprising data show that Weibo has a large number of silent users, although these users do not comment without a message, but once the stimulus will trigger amazing power. Faye Wong has strong media attributes Sina Weibo, has become the first concern of the big event ...

"Guide" Some of the earliest business elite have a way of thinking that business is closer to the money, money is closer. But on the Internet, this logic is wrong. 　　The 5 life logic of the Internet in China: First, users are more important than customers; second, the grassroots are more important than the elite; third, cross-border advantages and resource side effects; four, the field of vision is more important than diligence; 　　First, the user is more important than the customer some of the first business elite have a way of thinking that business is closer to the money, money is closer. But in the Internet, this logic is wrong, whether China or America, the logos ...

Recently, the news about Baidu video and fast-broadcast accused of piracy and hotlinking, although not on the headlines, but is definitely the most popular word in the It circle, several portals have arranged a special report. 　　Tencent, Baidu, Sohu, Youku potatoes, video network, etc. are involved, and even the film Circle of the music films, Wanda film and television, Ray Pictures and China Entertainment brothers have exposure to them. As app, fast-seeding software and Baidu provide users with good playback software and search tools. This has also become an important factor in their access to consumer recognition. Search engine Baidu becomes it ...

This article comes from the topic of the discussion: if there is no budget, how to promote the App? How to achieve the budget-free, download volume, activate the target to complete it? Horsepower, looking for designers/engineers-> Wang, Meyu Ho, Liu Xiaoyu and other people agree that the application of the promotion is an old topic, share a few ideas: 1. Product content First good products, this is a nonsense, waste of real. A good product, there will be a lot of people willing to help you share, to help you spread. A bad product, racking your brains ...

The previous article introduced some basic concepts of data quality, data quality control as the basic link of Data Warehouse, is the foundation of guaranteeing the application of upper layer data. Data quality assurance consists mainly of data Profiling, data auditing and data revision (information correcting) three parts, the previous article describes the content of the information Profiling, Profiling the data in the process of obtaining the summary statistics, so the following ...

Does Sina Weibo have 1 million users from the start? Isn't there a period of ups and downs in the watercress? Let's take a look at the process of getting users from social networks is not the same as we imagined. 　　1, to find the impact of the user in the initial version, looking for specific groups to help Word-of-mouth marketing, the emergence of a group of enthusiastic loyal users. 　　Every successful social network has a core of users. 　　2, "Indulge" early users, listen to their opinions to the outside market to promote early users, let them have a special sense of honor. With the early ...

To join the Internet industry, after a long run, I think a lot of product managers or product design friends will have the same idea, that is, to make a successful Internet products. But the idea belongs to the idea, opportunities are met and can not be asked for, any idea need to try to find out after the problem, it will be found in fact, it is really difficult to start a business, many times we only see others after the success of the scenery, but ignore the hardships of its entrepreneurial process. In recent times, the Internet entrepreneurial wind and waves are also very high, a variety of VCs, capital, entrepreneurship training, have a wave of scraping to the interconnection ...

It's a bit dramtically to be busy lately. An application project with an old friend, an "emotional" aspect of something that's quite exciting. 　　Every now and then the fine points, wholeheartedly into a role, experience TA's emotional and psychological needs, difficult to extricate themselves when the heart is really very uncomfortable ... In this process, there is a link does need a certain ability to grasp: on the one hand, to fully enter the role to use yy out of the product, to achieve the goal of the task; On the other hand, keep yourself in the position of an observer, on every motivation and feeling of the character ...

About the App Store's brush list ecology, not much nonsense, straight to the point. The famous monkey brother, who uncovered the app store's behavior on Weibo (@AppStore the list), poked the app store off the list in a August 30 paper titled "Gutter Oil in the mobile internet." But sadly, a passionate cow, Half a month time only poor 200+ forwarded. Perhaps the eco-environment in the App Store has been so bad. In such a chaotic China Mobile Internet circle, brush the list ...

We can always see a lot of creative and bright spots in the brand marketing of the guide car. 　　This time we chose a few different social media platforms, everyone, Sina Weibo, watercress more successful cases, and share with you. 　　1, Renren: Mobile app+ Activity Marketing-Volkswagen mobile phone app "Night Photo" This case is located in the young people who love nightlife, by encouraging the target audience through the app upload theme photos (nightlife photos), set the medal, get prizes. Target/goal: Still cool target crowd to like the night life ...

For many beginners, choosing a font is a disturbing process. From regular traditional fonts to magical little stick fonts and Easter bunny fonts, there seems to be an endless selection of options and endless lists and recommendations. 　　In fact, the choice of the right font is a combination of hard rules and soft intuitive activities, and need years of experience to reach this realm, this article describes the use of the Five Principles of font. 1. Wearing occasion many of my new students choose the same font as the new music, they will analyze the characteristics of each font, and then find some ...

Microblogging marketing in the ascendant, micro-credit marketing overnight is the peak of the change in the meteorological diversity. August 18 Micro-trust public platform online, the first time to allow the media, brand names and celebrities to carry out account certification, and to authenticate users more means to push information to fans. 　　As a result, many brands have landed, Micro-Bo on the agency has officially suspended the "micro-letter Marketing" This sign, for a time, micro-letter into the brand in addition to the official microblogging outside the other big internet marketing hot. From the micro-letter characteristics, it redefined the brand and users of the way of communication. If the microblog is regarded as a brand radio station, the micro-letter is ...

A few days ago wrote an article predicting the future of business forms, and analyzing how the various products in the future business form are fused, and received a positive response from many friends. 　　The article mentions the idea that in some cases, that is, in the use of human weaknesses on the basis of the user, enterprise and project side can achieve balance, can achieve all users and all business enterprises two-way convection, on this basis, there is no so-called target groups such as the so-called restrictions. In fact, these all the use of human nature, do not limit the marketing principles are derived from the author's own projects, projects ...

I have written a "future of social networks" and are ready to yy the future of search today. 　　(Note: This article gives a lot of links need special way to access, please solve yourself) I think there are two trends in the search for the future: personalization, socialization. 　　From the day Google was born, Google's search has not changed in nature, it is still: a big search box, you knock in a few words, Google gives some relevant pages. Now the question is: 1. Why everyone found the results ...

April 2, 2010, the Internet Research Department of China International Finance Limited released the "mobile Community: high viscosity/one-stop service platform-the end of in-depth research on mobile internet" report, pointing out that competition in the mobile community area is in full swing. Based on the comprehensive consideration of brand, operation ability, innovation ability and user resources, CICC is optimistic about the future development of Internet manufacturers. 　　Mobile operators and independent mobile internet companies have some advantages in basic communication services and certain mobile business areas. Based on the study of mobile communities, CICC proposes to ...

The success stories of Twitter, Facebook and Quora prove that breakthrough idea is far more important than technology in this world of opportunity, at least in the early days of product release. Admittedly, some small, unknown startups are doing great things. They have ideals, skills and even very good ideas, but no fame, no money. This way, when a new product is released, a good idea can easily be copied quickly. If the original users are numerous, technologically advanced ...

Originally wanted to write a little idea, first by Baidu Space made a depressed, I grumble, I have been very tolerant. Do products, is not only to do things, but also to behave, no more than certain occupations. Sensibility has high and toughness, rational breadth and determination. 　　There are a lot of good qualities, and everyone is different, and I'm not exhausted. First of all, a person, a person, to put it bluntly, the first is how to look at their own problems. Some people are thinking of others, the wind and the wind that is spermatogonial, but the person is still very poor, we still do not like you. So personhood, whether your personality is dull or lively ...