14 Most effective enterprise blogs how to increase traffic in the early stage

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When you build your blog, you face a question: "How do you let people know I'm blogging and read?" In general, you need to do some SEO to let people know that your blog exists, but you still need to be like a website or product on the same time, in the blog after the launch to do some promotion. Here I'll share 14 ways to promote blogging, and you can try using them to increase the amount of traffic and subscriptions to your blog. But before you do this, make sure you've done the following things:

9th is important, because when users come over, they want to know your article style, content quality, to decide whether to subscribe to your blog. If you can only see one or two articles, you will not be able to attract users. I highly recommend that you have at least 7 blogs when you're ready to promote your blog.

Some of the most common methods

Before I introduce these 14 promotion methods, I will first introduce the most common method of promotion in this article (see article 12th, 13, 14):

1-Sync Blog content to Twitter

2-Add your blog link to the Facebook page

3-Add your blog link to the LinkedIn account page

4-Submit your blog URL to the appropriate blog directory

5-Write and publish a media release

6-Send email to your target list to notify the blog has been online

14 Novel Promotion methods

When I was going to write this article, I decided to use the wisdom of the masses to collect the best ideas.

I posted the following question on LinkedIn answers:

27 responses were received within 7 days. I picked out a few of them and, based on my own experience, finally summed up 14 of the ways I thought most effective at the beginning of the blog to attract users:

No. 1: Publish a live video

When Mike Stelzner created social Media Examiner, he released a video of the 4 founders of the site "face-to-face chat" (I, Mari Smith,jason Falls and Chris Garrett), This video brings a lot of traffic and reviews to the site.

No. 2: Using offline marketing

Boris Mahovac recommended: Send postcards to your existing clients and let them advertise your new blog to their friends. You can use a unique URL to track the registration of new users so that you know which customers are bringing you the most traffic. You can give appropriate rewards based on the nature of your blog, such as the ipad, so that customers can be more motivated to advertise for you.

No. 3: Make a promotional video for the blog

Apryl Parcher suggested: You can create a video that introduces your blog using animoto.com, and then post the video to your YouTube channel and Facebook page. You can also send video links to email. There are also a lot of people who mention the idea of creating videos and say that videos are more popular, so I suggest you incorporate this approach into your outreach program.

No. 4: Use some remote publishing blog site to propagate content

Brandon Uttley uses posterous.com to post a blog summary containing a link back to the blog in the summary. This remote blogging site generally has a relatively high flow, allowing more new potential readers to see your blog content.

No. 5: A press conference.

"I think a lot of people have forgotten the social nature of the media," Barry Hurd said. In fact, after the blog is online, all you have to do is spread the message to your network. "You can invite senior executives, opinion leaders, to hold a small conference, or a dinner party, or even a larger scale, to engage in a charity gala." Press conference is a very good opportunity, we can face-to-face communication, you can also understand the needs of target users, establish a good reputation.

No. 6: Distributing content to various platforms

One suggestion for Kathi Browne is to make blog posts in different formats (such as Ppt,doc,pdf,audio, etc.) and submit them to various document sharing sites, such as EzineArticles.com.

No. 7: Interview expert

Liz Strauss, who is very experienced in community operations, tells us a tip: Do an interview on a blog. You can do an interview series, and the goal of the interview is the experts they want to know. People from all walks of life can be invited to participate in interviews to ensure that they can ask some in-depth questions. When the interview is done, publish the article and let the expert's name appear in the blog title. In addition, you can tell the story of entrepreneurs and let readers know their work.

No. 8: Commenting on blogs on the same field

A lot of people put forward this suggestion, such as Janet Fouts said: "Comments on other blogs, can arouse the attention of other readers of the blog, but also to get a valuable back chain." Of course, comments need to be useful, in-depth, not promotional information.

No. 9: Manuscripts

The idea was also mentioned many times. It includes 2 aspects: inviting people to post on your blog, and posting articles on other blogs. Both of these actions allow you to expose your blog, generate links and comments, and interact with peers to gain a win over you, other blogs and your readers.

No. 10: Holding online Seminars

Organize an online seminar to introduce your blog, in the form of content that is similar to organizing offline live activities. In contrast to the simple announcement that your blog is online, online discussion gives you the opportunity to reveal your genuine knowledge, answer user questions, and let users know that you are a place where you can get wonderful content to attract users to subscribe to your blog.

No. 11: Hold a competition

The good idea is Dawn Pigoni offers: A contest based on the content of your blog, such as Who wins the prize by first finding the answer in a published blog post. Users will read the article carefully in order to win the prize. Send questions and winners on Twitter to get more spread.

No. 12: Host an online radio program

BlogTalkRadio is a popular free website that provides tools to support everyone to create their own programs. Because of the large flow of blogtalkradio and synchronization, such a radio program can bring considerable traffic to your blog. If you are not suitable for the event, you can go to other programs to visit, there are a lot of host in search of guests, which must also have your field program.

No. 13: Provide professional reports

Brian Clark of Copyblogger.com shares the idea of providing valuable content that is hard to get from ordinary channels, such as PDF reports or instructional videos. Because of the high quality of these content, it can be used as a promotional resource to attract subscribers, which is equivalent to one time content marketing. If you can continue to publish this depth content, you can attract some long-term subscribers. If the content is closed, remember to add some contact information so that users can contact you directly.

No. 14: Advertising

Clay Franklin recommends using Craigslist, ebay classifieds, and Facebook ads to raise the profile of blogs. If you are willing to spend some money on advertising, you can also try Google Adwords to see how it works.

If you implement three or four of these programs, you will see that blogs are gaining popularity, traffic and subscriptions are increasing. According to your business model, user group, choose the appropriate promotion method, will be able to achieve success.

Now it's your turn. What creative ways do you see or use to attract traffic after a new blog comes online? Share it in the comments box below.

Original link: http://www.socialmediaexaminer.com/launching-a-new-business-blog/

Link: http://www.socialbeta.cn/articles/launching-a-new-business-blog.html

Translator: @ Smile Wind

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