32 things about the content and weight of the website

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Talk about the rapid increase in the weight of the site factors, I believe that many webmaster will answer the original content of the effect is the best. According to common sense and traditional optimization experience, many webmasters are aware of the original content for the weight of the importance of ascension, and original content can reduce the similarity between pages, so that the site included better. But the author thinks that judge the content of the website is not the original is we say is just, have the right to speak is search and users, only the two think the content is valuable, then these content even if it is false original or collected, can play the role of original content. Following the author to talk about what kind of content to enhance the weight of the site features.

As we all know, the original content is the search for the favorite, but this is only webmaster based on their own experience in the overall optimization, the accuracy of how we do not know. Because now a lot of collection sites, especially the film collection station, most of the long operating time has been a certain high weight, such as Cyangugu, one by one, fluttering flowers and so on, these film stations are collected through the content, but its weight value is about 7. Does the search lead to the acquisition content also to achieve the degree of liking? In fact, if we look at the search engine as a programmed program instead of an intelligent artificial robot, we can easily get the result if we take another angle. The author thinks, search is unable to judge the content is original, will only be based on the content of the network appeared on the number of times and less to judge its value, such as an article we often say the original content in the network has not appeared, and when you published, and then be searched for the first time included, Then the search will be compared with the relevant content in the database, first of all, compared to the title, the title similarity is not high, and then compare the first paragraph, the paragraph, the tail section, when the similarity of the two articles less than 30%, search lead will take this article as an original content, given the ranking advantage will be a little higher. And many times, the webmaster will find clearly is their content is original, but was reproduced after others, ranking is lower than others, why? In fact, is very simple, search will not only according to the similarity to judge the value of the content, but also according to the weight of two stations and the search for the friendliness of the degree to determine ranking. such as the same article, even if the first published in their own web site was included, and then published to Sina is also included, its ranking of Sina will certainly be higher than your site rankings, and more stability. Therefore, if the search from the perspective of the analysis, then the content is not original and first included on the ranking must be good, you will be able to enhance the weight of the site, but also need to clearly search the mechanism to determine the content of the line ah.

Then we from the user's point of view to analyze, the general user needs what kind of article content? This is what we must understand before the analysis of a problem, such as the A5 network users need is the type of SEO operation of the article or network-related news. After this question is clear, then analyzes own user group to need is what aspect article content, what content can truly have the value to the user, to the website weight promotion has the help. Here's a detailed analysis:

First of all, what is the purpose of the user to enter the site? In fact, this is also very easy to know, we analyze the background of the key words and statistics from the user's access page can be seen, users to enter the site is mainly the purpose of what to look for information from the site. Here the author specifically said that a lot of webmaster analysis statistics are not cold, in fact, careful analysis of statistical data can let you get more information about the user experience, such as residence time can reflect the content of the user is the value, the site PV value can reflect the overall user experience of the site, Bounce rate can reflect the level of satisfaction, access depth can reflect the setting of the chain is reasonable, can reflect the popularity of the site, the user is helpful. So, through the statistical data can let us more clearly grasp the user into the site to find what, such as the source of humorous jokes by keyword users is to find a humorous type of article, this is not very simple to know?

Second, what kind of content can the website provide to the user? This is the key point, if the user to enter the site can not find the content of their own articles, or the content of their own to meet the user, the natural majority of users see is not the content they want, the natural will close the Web page out of the site, resulting in a high rate of site jump out, Also not conducive to the promotion of weight. The author thinks that can enhance the content of the website weight, must first clear own website can provide to the user what kind of content, whether the user needs that kind of content, for example the user Search SEO optimization skill enters your site, the content which is looking for naturally is with the SEO correlation, And your site how to provide SEO type of article, then it will allow users to stay longer, if the user through the content can be found valuable information, then the user can be satisfied on the site, it will not be easy to quit the site, and thus to enhance the weight of the site is very large.

The end user likes what kind of content, this is very important for user experience satisfaction, before we analyzed the user's purpose and can provide the content, the right to choose will fall again to the user, many webmaster think as long as they update the original content can improve the user experience and the weight of the site. In fact, the original content alone is not, must meet the original content of three points to enhance the weight of the role: one to meet user needs. Second, provide solutions to user problems. Three users like. Whether the collection or false original or original, only to meet the content of these three points can also quickly enhance the user experience and the weight of the site.

Webmaster all think that as long as the original content can quickly increase the weight, in fact, original content will certainly occupy part of the role, but not all original content can enhance the weight, the key is whether users need and whether to meet user needs, the content of these two points is the real quick to enhance the weight of the content, This can explain why some portals can also get good rankings by reproducing content. This article by the Royal Mud Square refreshing mud mask http://www.ten222.com/c/exclusive feeds, A5 starting, reproduced please specify, thank you!