4A Network Advertising Company

With more recent contact network sales line of management positions, more and more sense of the company's reliance on network marketing. From the early website propaganda, to register real name, and then to search engine keyword ads, and then to the current professional industry portals and professional search platform, enterprises more or less choose the network advertising platform. Coincidentally, everyone is thinking about a problem: how to spend the least money to maximize the results?

As a researcher in this industry, I sometimes think about a problem, exactly what kind of network advertising enterprises need, and finally with a lot of fellow practitioners have always believed that there is a common denominator:

The enterprise needs is not the network advertisement product, needs is the network advertisement solution.

So another idea is that online advertising companies need a traditional advertising companies like Ogilvy, the model is similar to the 4A advertising company operating mode, integration of all resources, a complete advertising analysis system and on-line system, to provide a comprehensive network advertising solutions.

What kind of reaction does this have to the network advertisement of the enterprise?

1. Enterprises do not need to consider the choice of what kind of network advertising products.

2. The enterprise only needs to give the annual or quarterly budget, as well as the desired effect expected to achieve.

3. Enterprises do not need to consider how to track data.

4. Enterprises do not need to consider how to adjust the advertising effect.

5. Companies do not even need to know which platforms are being put.

So what I understand about 4A online advertising companies is this:

1. Ability to integrate all network advertising platforms such as: Portal ads, search engines, business-to-business platforms, etc.

2. Ability to provide accurate analysis of the results of each advertisement after the report.

3. Ability to timely adjust the launch of the platform, especially the search engine keyword advertising optimization services.

4. Ability to provide timely delivery results analysis data such as access source, access depth, access trajectory, access time, access page and so on.

5. Ability to guide enterprises to do a good job of online orders to improve the ability to follow.

6. Has the ability to do the network advertisement regular training for the enterprise.

Enterprises need more than the ability of the network advertising companies, especially small and medium-sized enterprises.

(Feng Cheng teacher, network marketing expert lecturer, www.windao.cn, first in the reprint, please signed)