A5 Marketing: A brief analysis of the two different ways of Enterprise's website construction outside the chain

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Recently, the author has been in communication with other industry webmaster, in the process of communication will often talk about the construction of corporate web site outside the chain of this piece, and a lot of business owners to communicate this piece of time are the same problem, they do not know how the enterprise site outside the chain of how to build, because of the various arrangements of the Enterprise Manager, the construction of the chain Most of the enterprises are in the form of promotion outside the chain, a long time down not only the rankings have not been the weight, but the flow has come up, can lead to these are not satisfied with the leadership want to be ranked, weight, flow, orders, these are the leaders want. In the next exchange, the author found that there is still a part of the business owners to do rankings and side do promotion, here I found the most common problem in the enterprise, the enterprise stationmaster sends out the chain both wants the flow and the conversion rate also wants the rank, but does the outside chain the form to be different, causes the outer chain to realize these.

According to the current enterprise webmaster to do outside the chain of means, the author is probably divided into two forms, the first is on the targeted platform to do outside the chain and promote the Web site products, information and other services, the second is for the enterprise site to do rankings and transfer weights. I don't know how many business owners do this, but I believe there will be a lot of business owners and this article resonance, the author is the enterprise Webmaster, in the Enterprise to do optimization is the most understand, and now many enterprises to optimize personnel both as an optimization and as a promotion, and leaders must see the site's flow, ranking and weight, And the flow is obtained from the external chain, there is a very realistic phenomenon, many enterprises in the first form of the chain is often done in a large number of targeted outside the chain, but the quality of the chain is very rubbish, repeat the site every day, as long as the site can bring traffic and conversion rate can be sent, and within the page must be brought on the link, Long time down or the main station suffer. Therefore, the author according to the current enterprise to do the chain of two forms to communicate with the webmaster, see How to do the two ways of the outside chain to do a good job.

The first form: Enterprise Web site to do outside the chain to obtain traffic and conversion rate

First of all, the first form. Now many corporate websites want to get more customer groups through the website, then every day to optimize the staff to do a large number of outside the chain to promote the site's products, information, services, and so on, optimization staff also dare not do, after all, this is the optimization of the work of personnel, then in the work, the optimizer can not control so much, Every day out of the chain content is the same, but a little done well, they put these outside the chain posted on the targeted site, and the classification is the product of relativity, such as some enterprises like to classify information and business-to-business hair chain, to the two platforms do the most of the chain, but there is a little of the chain content is almost the same, Then in the end add a contact and Web site address, such is also used to, because a lot of business owners have this outside the chain as a promotion to do, as long as the final can get the flow and conversion rate on the line.

The author believes that the first form of the external chain in the targeted platform is to get very good outbound flow and conversion rate, but there is a risk, if the release of a large number of low quality chain will directly bring down the site and K station and the possibility of pulling hair, do not rule out other cases, but these kinds of situations are bound to have. So how to avoid it? The author's suggestion is that enterprises can recruit special promotion people to do the promotion, in the content to achieve high-quality, at least a daily original content, and then divided into different targeted platform release, the content of the site in the internal page address, can be a product page can also be the main station of this content address, In this way can reduce the chance of being punished, if the enterprise has the conditions can be trained to do a dedicated network of promotion experts, specifically through the promotion to obtain the flow and conversion rate outside the station.

The second form: corporate website to do outside the chain to improve ranking and transfer weight

Then, for the second form. Most companies want to make the target keyword ranking so that the target users directly to find the corporate site and complete the conversion rate, believe that the webmaster should have heard such a word, the station by the chain, the big stations rely on the chain, the enterprise webmaster also know want to do a good job Site keyword ranking must rely on a large number of outside the chain to support, of course, there is the chain, So the enterprise stationmaster tries to go to each big platform to do outside the chain, above also mentioned the first form, then this second form is specially for the rank and transmits the weight. According to the incomplete data, many business owners will be in the Webmaster platform and targeted platform to do outside the chain, but I think, now a lot of targeted platform to do outside the chain is not reliable, not only transfer weight and voting is not good, such as many corporate websites in the classification, paste, business-to-business, BBS, etc. do outside the chain, These sites offer little benefit and few people reprint these chains.

Now mainstream hair outside the chain to do the ranking of the way I believe you know, many will do outside the chain of the enterprise webmaster will write some of the enterprise website combined with SEO experience original article any hair at the major stations in the portal, such as A5 webmaster nets, Chinaz, search outside, and A5 Webmaster Network can add anchor text on the source, This can be optimized for keywords, after the release of the next day there will be a lot of webmaster reprinted and with the link address, so there will be a lot of natural outside the chain, we need to know, others take the initiative to help us do the outside chain is the best natural outside the chain, can effectively help the corporate web site transfer weight and do keyword ranking Of course, a lot of webmaster will not write this kind of, I suggest to see more people's articles, and then practice writing, usually combined with their own experience to optimize the site to write articles, I believe will be written, everyone has the first time, the owners are no exception.

Written at the end:

Above by A5 marketing http://www.admin5.cn/article-439-1.html original edit. These two ways are the most common form of the outside chain of enterprises, so the author for this will form and solution to write a bit, I think want to do a good job in each form of the chain effect, must be specifically targeted to do outside the chain, so as to bring the best effect, if the enterprise is only focused on a form, then ultimately unlucky is the Enterprise website, So also please the Enterprise webmaster and business leaders think twice before you do.

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