Advanced Advanced: Heuristic method and website usability

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Yesterday in A5 published the "Search engine core algorithm" some ideas, many friends participated in the discussion, today to talk about the heuristic method of some ideas.

Heuristics can be used not only for keywords used on websites, but also for improving usability of web sites. A series of heuristic rules for usability of Web sites was first established by Jakob in 1990. He then listed 10 recommendations for Web design that helped to improve usability of the site. In 1994, Nielsen updated these recommendations:

• System State Visible Principle: The system should be timely to the user feedback system current state.

• System and real world matching principle: According to this principle, the system should use the user's language. That is, the keywords, phrases, and concepts in the site should be familiar to users, not obscure professional or marketing terminology.

• User control and Freedom principle: the principle is that users often make the wrong choices inadvertently. Therefore, any action should be revocable or redo. The "Back" and "forward" buttons on the browser are the product of this rule.

• Consistency and standardization: every time a user clicks on a button or sees a word, he or she can immediately know the function of the button or the meaning of the word. Should be consistent in both language and behavior.

• Error Prevention principle: Users are very disgusted with the error. Therefore, you should try to prevent errors as much as possible when designing a Web site. It should be a good choice to use a validation system if a user might encounter an error somewhere.

• Identify rather than recall: don't let users be forced to memorize the content of the previous page in order to complete the current operation, but should provide clear hints on the page. If some elements in a Web page do require additional hints, they should be presented to the user as clearly as possible.

• Use of the principle of flexibility and efficiency: This principle applies to beginners, but also to expert-level users. According to this principle, the site should provide users with custom functionality.

• Aesthetics and minimum design principles: Remember Kiss (keepitsimple,stupid) principles? Of course, users of the site are not necessarily stupid, but all users want the site to be as simple and easy to use as possible. If the site offers products, services, or information that is hard to find, visitors to the site will soon turn to other, more accessible sites.

• Help users identify and diagnose errors and help users recover from errors: Users need error message to

Help them avoid mistakes and correct their mistakes as quickly as possible. Error message can not be ambiguous, must have a clear meaning, to provide users with clear instructions.

• Help information and Documentation: Ideally, the user does not need to view the help document at all. But in some cases, users always have to look at the help document. If the site is complex enough for users to look at the help document, make sure that the user can easily access the Help document, and help the document to provide effective help to the user in a simple and understandable language.

Of course, most of these principles are designed for Web sites, not keywords and seo. However, because SEO is actually part of the overall usability of your site, you should also be able to id these principles when designing your site and implementing your keyword strategy. Said earlier, not for SEO design site, but should be designed for users, SEO is just a site to increase exposure to the additional strategy. In the design of the website, the first thing to consider is the user. Because if the user is not interested in the site or after a visit, then do not look back, SEO is completely meaningless.

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