Amway denied open shop said mobile version shop only for marketing staff

(reporter Dunschelling) Amway does not exclude the Internet open shop? The news was closely watched by the direct marketing industry.　　In Friday, Amway (China) and China Telecom, a "online shopping" function of the 3G mobile phone, which is equivalent to a mobile version of the "Shop."　　In this respect, Amway Greater China chief executive Yezhirong said yesterday, mobile phone business and shop is not the same, there is no plan to open an online shop, and stressed that "even open shop, will not leave the marketing staff." Mobile version of the "shop" only for marketing personnel learned that the mobile phone business is currently only the director level of the sales staff opened, this part of the personnel do not need a deposit and refer to the "mobile phone change" mode of access to mobile phones, the first batch of users about 20,000.　　"Mobile commerce" is clearly the focus of Amway's current E-commerce program, Yezhirong revealed that the mobile phone in the current 4 features on the basis of the next year will also launch 6 features. Will the launch of this project affect Amway's current direct marketing model?　　Will it have an impact on sales of marketing staff?　　On this issue, Yezhirong stressed that all e-commerce, including this project, is just a marketing tool, "Buyers are still going through our marketing staff to buy goods, so that not only effectively avoid channel conflict, but also for the existing marketing model to inject vitality." Network sales are not favored by the direct marketing industry in the last month, "Amway does not exclude the Internet open Shop" news has caused a stir. Other large direct sales Avon, perfect, and so on the same caliber, said, "We do not authorize any shop, there are special personnel to the shops, there is no own operation of the consumer plan."　　"It is reported that Amway in North America rely on the parent company of the brother of the brothers and Czech star company franchise E-commerce, and a record annual sales of 1 billion U.S. dollars."　　In response, Yezhirong said, "We are totally different from the North American Way."　　He stressed that Amway (China) has now established a highly integrated E-commerce model with existing marketing channels, as for the current more popular network sales model, because of the current business model with Amway will create channels of conflict, the company currently has no plans to introduce. "If it does happen one day, then E-shop is also a tool for us marketers to more easily purchase products that are not going to leave our marketing staff, this is our commitment." "Industry experts Mr. Chen pointed out that the network sales in the current Chinese direct selling industry will not be optimistic," first, the 0-level sales model will directly affect the existing direct marketing model; the second is that the price model of network sales will greatly disrupt the price system of direct selling products. ”