Analysis of the visit of an enterprise website and introduction of the corresponding SEO optimization strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago, was fortunate to get an opportunity to help a small business optimize their website, so on the basis of their own superficial experience, for the enterprise website problems are analyzed and put forward some optimization strategies.

The current visit of the website analysis

(i) Analysis of web site access sources

Site Recent 30th Access

Analysis: Web site access to the search engine, the proportion of excessive, external links and direct input of the Web site accounted for a small proportion of the overall structure is unreasonable.

Explanation: The proportion of search engines, external links and direct input URLs should be close to 1:1:1 in healthy websites. Site access is too dependent on the search engine, through the external link to the proportion of small, the external promotion of the site is not enough.

Solution: To strengthen the external promotion, to increase the quality of the chain, need to be in the relevant forum, stick, micro blog, question and answer the community platform to do more to promote, reasonable release can guide the link to the site, to guide the user access.

(ii), search engine source analysis

Website recent 30th Search engine access

Analysis: The search engine structure is more reasonable, the proportion of different search engines is normal.

Explanation: Current domestic search engine mainly has Baidu, 360 and Sogou, their proportion of market share is about CMCNA.

Solution: The current structure is reasonable, do not need to invest too much in this aspect.

(iii) Analysis of the jump rate of search access

Site last 30th part of the search term jump rate (% of last column)

Analysis: The site search for a higher rate of jump, indicating that the content of the page needs to be optimized, the relevant recommendations are not enough or inaccurate.

Explanation: Search source bounce rate can explain the quality of the content of the Web page, reduce the bounce rate, retain visitors, in order to better increase the number of site visits.

Solution: To optimize the relevant pages for the popular search terms, to provide users with more valuable content. The article recommended column to choose a high degree of relevance of the article and some popular articles.

(iv) Analysis of the length of web site visits

Site last 30th visit

Analysis: More than 1 minutes of the number of visits to the proportion of about 10%, the number of views is 40%, the proportion of this part is lower; the proportion of visitors with no time long record is about 80%, the number of browsing is 44%, and the proportion of this part is larger. The overall length of the visit shows that there is a larger space for optimization, Need to provide more quality content.

Explanation: The length of the visit directly reflects the attraction of the website to the users, the user visit time is short, the description content is not sufficient, lacks the attraction. No time long record refers to only visit a page to leave the situation, this part of the high proportion of the site is not attractive enough.

Resolution: For the site to visit the length of the optimization, mainly in the article content to provide more hot news, according to the current hot writing articles, do a good job related articles recommended.

(5) The analysis of the website's anti-chain

The current anti-chain situation of the website

Analysis: The website has the reverse chain 3, the quantity is few, moreover the 3 chain link quality is poor, needs to strengthen the reverse chain construction.

Explanation: The chain is an important factor of the website promotion rank, the importance is no less than the content of the website.

Solution: reasonable and gradually increase the number of links, improve the quality of the chain. Select High-quality Exclusive articles in other well-known sites to contribute to enhance the popularity of the site, increase the chain effect significantly.

Second, the main work of website promotion

(i), about web design optimization

1. Page title, description, key words

(1) Title: Each article, each page title to highlight the article focus, as far as possible do not have duplicate title.

(2) Description: Select the article Summary as a description, not more than 200 characters.

(3) Keywords: from the article title and description of the choice of 3-5 nouns as the main keyword, not too many keywords.

2. Page picture alt, hyperlink title

(1) Picture alt: The ALT attribute of the picture is indispensable as a description of the picture.

(2) Hyperlink title: Hyperlink title to describe the main content of the hyperlink page, you can set the page title as a hyperlink to title.

(b), on the external promotion of the website

1. Outside the chain: The importance of the chain is no less than the content of the site, the quality of the site outside the chain determines the height of the site rankings. The so-called outside the chain, refers to other sites to point to their own site links.

The main way to increase the site outside the chain:

(1) Purchase link: Through the purchase link, can obtain the high quality outside the chain. Purchase chain to pay attention to whether the other site has sold too many links, but also pay attention to the ranking of the site.

(2) Exchange Links: Friendship Exchange link cost is low, is the main aspect of the site outside the chain. Exchange links as far as possible to choose the content of similar, the site ranked right important equivalent, the content is good, the site set up a long time website.

(3) Soft text release link: Because the current forum on the management of links published more stringent, the release of links can be used in soft form to promote the site brand, by submitting to well-known sites, in the article left a link, is to increase the chain of a very effective way.

2. Paste Promotion: Baidu Bar is a very active community, reasonable use of this resource can be a good way to improve the site visits and visibility.

Promotion methods: the establishment of official bar, regularly posted in the post of high-quality articles, and with the website address, guide visitors. can also be in the net related to other bar, posted in line with the theme of the post, promote the website brand.

3. Sharing tool Promotion: using Baidu sharing tools to share the latest articles to the microblogging platform in time, this is a low-cost and efficient way to promote.

Iii. Summary

Website optimization promotion, there are two main aspects: content, reverse chain, good content is the basis, quality of the chain is the key, these two aspects of the work is indispensable. In consideration of the cost of the case, through the chain promotion, in the active community platform to establish Word-of-mouth, the role of the site brand promotion is obvious. The content of the website is to support the main part of a website, by providing the content that the user group is interested in, training the user to visit the website interest, to the website development is very important.

1. The content of the site is rich, the content involved is also relatively broad, but for the current hot news, to timely release related articles, to seize the focus of attention of users, to provide valuable information.

2. The site's reverse chain construction is far from enough to increase the quality of the chain is the current site to promote the work of a very important content, in the support of the content of the site, to timely upgrade the number and quality of the site chain. (end)