Analysis on internal optimization strategy of enterprise website

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Today, corporate websites have also grown rapidly. As a traditional sales method has not met the development requirements of enterprises, since Taobao has brought a lot of business opportunities, enterprise product sales channels and many more methods. Do a good job of network promotion, SEO is undoubtedly the best choice for the enterprise.

How should the enterprise find the first bucket of gold in the network's desert? The following is based on the enterprise website How to promote, talk about the internal optimization of a point of view.

First: According to the product to locate the site's keywords

companies want to be searched by search engines, mostly depending on the choice of keywords. In fact, the key words are based on the product to set, not the company blindly think out. For example: mobile phones, enterprises can specify the key words, can be based on brand or regional production and enterprise-related products as the site's main keywords.

Second: The choice of Enterprise website procedure

Corporate web site is not only the business card on the Internet, but also with customers to deliver more information platform. Now the mainstream language is PHP or. net,jsp Development of the website cost is high, ASP performance is not very good. As the enterprise wants to quickly build a website, can use the Open source CMS to develop the website. On the other hand, the site space to support static page, the advantage of doing so is better included.

Third: The structure and directory of the website is very important

An enterprise website is good, whether conforms to the search engine standardization, the website own structure and the catalogue is very important. Website structure as far as possible using the main page---column-body, the enterprise directory is not many, keep the point three can reach the specified page. Level deep, the website page is not good to collect, another user experience is not very good.

IV: Site map and robots.txt use

Site map can be used in the form of HTML, XML, guide search engine crawling, play a role in navigation. Site Map Best Place the homepage of the website, better be included. When a search engine accesses a Web site, it first accesses the robots.txt file. Robots.txt tells search engine which file can access, which file is inaccessible.

Website content and site links

SEO often said content for the king, visible content for the site's important. Also not all content is placed on the website, with the website keyword related or enterprise information, attention in the content reasonable distribution keyword. It is best to get a chain connection for the first time, the content related articles can be placed at the bottom of the article, more to let netizens read. Site links, you can have columns and home page, home page and content pages, content pages and columns interwoven links, no matter where the user can read the column page or home.

Above by the bag filter (www.hq-jh.com) in the Webmaster network starting soft text, welcome to reprint retain the original link address.