Ballmer: The dream and reality of search marketing

Microsoft CEO Steve Ballmer will give a public speech detailing his search marketing strategy at Http://www.aliyun.com/zixun/aggregation/8953.html's "> Search marketing conference this week." Later this week, Yusuf Mehdi, vice president of Microsoft's Bing Division, who is responsible for online user business, will also address the issue.

One of the most obvious interviews with Mr. Ballmer was that Microsoft was searching faster than it did in the search game market. Search becomes Microsoft's primary strategy, and everyone who touches the search marketing business must step up.

He talked about the data, especially about how search was more useful. He and other searchers discussed the search idea. Ballmer wants to make Bing the market's first, but he knows it takes time and needs constant innovation and continuous improvement. He also wants to be a transfer to the search business market, including changes in commercialization and user experience. He says it is hard to predict how the search and search business model will evolve in the future.

Mobile, social, timely and other new areas of search are also changing. Microsoft has more resources to try in different directions than Google.

Unfortunately, paid search advertisers have to wait until Yahoo's integration in search advertising and search distribution markets can see tangible results. Almost all of the people I know in the Microsoft Advertising and Product division believe that Yahoo integration is not a trivial matter.

From the information to the knowledge, the Bing development team has made bold adjustments in the way it operates. It will make a query change with input consciousness. At the SES conference and other occasions in New York, Microsoft is planning to demonstrate the results of the new Bing Search service.

Both Google and Bing are offering a result shift from a single serk link to serp. This has a big impact on publishers because many publishers rely on user access to change the commercialization of information. However, user experience improvements are quantified, indicating that there is still room for further improvement.

In order for the search engine to integrate the answers, Mr. Ballmer points out that there is a need to consolidate different data sources and add data to the structure. He believes that Google is abusing market power and suggests that Microsoft's public blogging policy takes into account the interests of marketers and distributors.

In the course of the Bing Service demo, we saw the logical combination of proposed searches and the pre classification. We also see its rules of operation, which can adjust search results in almost timely fashion.

Ballmer is interested in the different bids that are based on the auction media and different bidders. He wants to make Bing more "active" and believes it can work with SEM and website operators.

In the relevant notes, we are also disappointed to see that Microsoft canceled the Platform communications team. I hope Microsoft can make great progress in the search market and continue to grasp the advantages of sempo and provide better service. Previously, Microsoft was a major sponsor of Sempo.

(Original: March 5, 2010; Compiling: Song XI)