Blog marketing Strategy

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Blog Building
I. Blog positioning

Clearly set up the purpose of the blog, on the basis of planning column construction.

Second, select the registration site

It is not recommended to install a blog on your own website, so there is not enough communication. You can choose to register in Sina, Sohu, Baidu, etc. For corporate websites, you can choose the registration site according to your own industry.

Third, select the user name

User names are usually chosen by their own project name, but unless the project is very eye-catching, it is easy to arouse the resentment of others, but also let others do not know why. For example, if you are home to watch movies online, your username can be "love movie" or "Say Movie"

Iv. Select the domain name

Sina and other blogs are now to provide personalized domain name, Baidu, Google, Yahoo and other Sohu engines are very friendly to Chinese pinyin, so the choice of domain name is best keyword Pinyin.

V. Determination of the form of expression

After the blog is built, how do you sell your project? is written soft text promotion, or provide related project consultation? The maintenance of the blog circle is based on trust and conviction. To get people to subscribe to your blog, the premise is that others will benefit. So don't worry about promoting your project.

Blog Management
I. Original articles

1. Strong correlation: Writing and your project related to a strong article, consulting class, the exchange of all can.

2. Hot: According to Baidu Index and Google Trends, choose your favorite areas of expertise to improve the IP volume of the blog. In a word, success requires the help of external forces.

Ps: Do not bureaucratic, grassroots want to hear is grassroots voice, write your own heart.

Ii. Data Collation

1. Strong correlation: Ditto

2. Hot: Ditto

Iii. Exchange Links

Exchange links with related blogs or with friends. This requires your blog's username to choose the appropriate, concise.

Iv. Reply message

Before said, the blog relies on trust and friendship Maintenance, reply the reader's message, let him 211.html "> Think you attach importance to him."

V. often updated

For users, often updated blogs are certainly more appealing. For search engines, often updated blog it will often crawl you.

Vi. Space beautification

Give the reader a visual enjoyment

Vii. keyword optimization

Select the article keyword, especially the title keyword, let readers search through the search engine you.

Blog Promotion
One, idleness

1. Browsing Blogs: Leaving footprints on someone else's blog equals exchanging a short link. In some large traffic blog reply, friendly add your own blog address.

2. Browse the Forum: in a higher degree of relevance of the forum, send your blog article, leave your address, or reply to popular posts. Moderators are generally very hot.

3. Group: In some of the more active group exchanges, to launch a topic, cleverly recommend your blog to friends.

Ii. Submitting Circles

Join relevant circles to increase the exposure of your blog posts.

Iii. Submitting Administrator

If your article is accepted by the administrator, congratulations.

Iv. Submitting Search Engines

Don't wait for the search engine to crawl your blog, be proactive.

V. Event Marketing

Hot things you can initiate discussions that can arouse the attention of the public on topics you can initiate and increase the audience's participation. Of course, this requires that your blog has a certain amount of traffic.

Deficiencies, but also hope that everyone a lot of guidance