Book marketing needs to break through traditional marketing limitations

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The book is a kind of commodity, is a kind of commodity which satisfies the human spirit demand the proportion larger. Although the book has commodity attributes, but over the years, in marketing has not been the publishers and distributors should pay attention to.

Since the book is a kind of commodity, it should conform to the characteristics of market economy, carry out marketing activities to promote its sales. However, because of the long history of book products, not the product of modern economy, they are restrained by some traditional mode of thinking, so that their marketing model is limited. Coupled with the relatively limited profit of book products, publishers and distributors in their marketing activities to invest in the energy and financial resources are also limited.

With the change of book publishing mode, the competition of book market becomes more and more fierce. If we can not break through the traditional marketing model of books, find a way to adapt to the development of the Times and the marketing of book products, then the book market will eventually go to the end of history.

The Internet media brings new opportunities and challenges for book marketing with its unique advantages. The network marketing makes the information dissemination speed of the book marketing faster, the scope is wider, the effect is stronger. Especially suitable for small books to invest in large income marketing needs. In the breakthrough of the traditional book marketing model to create business opportunities, the real network to achieve maximum effect, we also need to pay attention to two key points. The following combination of China-Yee promotion planning implementation of the book marketing case-"care is the beginning of poverty," for you to talk about these two key points:

The internet is the eyeball economic platform, the book marketing needs to attract netizens ' attention

Whether it is a book or other goods, to achieve the real network to maximize the effect of transmission, it must be made through the attention of netizens, attract eyeballs as the starting point. The focus of the book on information mainly from the following aspects

The author's personality charm: "Care is the beginning of poverty," the book through the real author's life experience "Taiwan taxi driver Zhou Chunming struggle History" for the protagonist packaging, so that its personality charm is sublimated, through the network platform of high-density transmission, causing wide attention and word-of-mouth dissemination of netizens, and then the author's new book " The concern is that the beginning of poverty is rising.

The classic sentence in the book: Through the "care is the beginning of poverty," the classic statement of the extraction, dissemination, so that the reader's interest, so that consumers have a buying motivation.

Book celebrity author and Recommendation: "Care is the beginning of poverty" The book by the Celebrity Tang June and Yu Shivi, and written by Taiwanese writer Shimei, to disseminate this information to consumers, with the help of celebrity, to increase the reputation and influence of the book.

The internet is the contrast choice platform, the book marketing needs to specialize in the consumer emotion demand to reach the consensus

Books are the crystallization of human spiritual civilization, it is the most suitable for emotional marketing of goods. Through the culture of books, the charm of education for the emotional needs of consumers to develop marketing strategies, and consumer emotional needs to reach a consensus, so as to achieve precision marketing purposes.

"Care is the beginning of poverty," the book, through its author and the protagonist of the packaging promotion-from "taxi Driver" to "Taxi Emperor" after the perfect change, causing the same as the author has the desire to succeed the emotional needs of the target consumers and strong empathy. So that they have the incentive to buy and eager to implement the purchase behavior.

After a stage of network promotion, "Care is the beginning of poverty," the book in Dangdang became the sixth best seller, became one of the classic book marketing case. Network Marketing makes book marketing no longer aimless, arrogant, network marketing is more suitable for the network era of book products marketing methods.