Can the medical industry benefit from the 360 search?

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Medical industry is the Army of SEO marketing, is the internet marketing and promotion to do the most crazy one industry, is said to professional medical website outside the chain Commissioner days can send more than 1000 outside the chain, so many platforms fear. For this industry, in the words of Zhou, belong to the grey industry. Often is a mixed bag, and "fish" than "dragon" much more, really can withstand the test of the regular leading hospital is not much.

We see from the Baidu search results, Baidu gave the medical site enough advertising share, a random search of medical keywords, not only the right side of the special ads will appear a large number of medical advertising, even the top of the left side will also appear a large number of promotional sites, some can occupy half a screen, and the advertising and natural results have not been separated by different background color areas. In fact, medical advertising is the pillar of Baidu advertising revenue, Baidu of course, the love of it, regardless of its open up more advertising space. and the medical website of course also from Baidu to get a lot of benefits, the two can be described as "very happy cooperation."

360 Search a launch will be rushed to lay 10% of the world, become the industry second. Whether it can shake the boss Baidu's position, the industry's second title has attracted a lot of business attention. And with the introduction of the 360 search-dotting marketing system, various industries are starting to prepare for 360 search marketing. Medical industry as the main force of search engine marketing, of course, will not ignore this market. So, compared to Baidu, the medical industry can be in the 360 search for a large sum?

The medical website obtains the benefit from the search engine mainly through two kinds of ways: the bidding and the natural optimization, is called the search engine marketing, namely SEM. Next, let's look at how likely the medical industry is to get a decent return on both routes.

First look at the bidding part. Various indications, Zhou himself for the medical industry involved in 360 search is relatively a heart. In a recent interview he hinted that medical ads would not be too loose. The following figure:

In fact, this is more tactful, in and Baidu's micro-bo mouth war, 360 search officials seized Baidu medical ads too much of this issue turns to attack, and many times that they will take this as a mirror, will not accept medical ads.

This was the first public indication that medical advertising was not accepted on October 29:

This is the November 1 renewed commitment not to accept medical ads:

Here is a November 2 commitment:

Here is the latest promise of November 3:

360 Search official Weibo so many times publicly show their position, not in with Baidu grudge. In fact, with the release of the 360-point marketing platform, they are also gradually implementing their promises. Because in this marketing system, it does not seem to welcome the presence of medical businesses. For example, in the registration of business marketing account, in the industry selected categories can not find the shadow of the medical industry:

And in the more detailed list of ads, also did not see the shadow of the medical Web site, with the most closely related to medical care is only a healthy health:

It seems that in the bidding of this piece, the medical profession has a hot face with a cold butt embarrassed, give more money is not necessarily so.

So, in SEO this piece? Is it possible to gain substantial returns through natural rankings? In my view, the situation is not optimistic. First of all, Zhou for the medical site order is more important, pay attention to the site's brand and authority, implying that it will not easily let nameless medical Web site to the front:

In addition, in the SEO aspect, the General medical website also needs to cross two ridge: the Thumb plan and the website identity annotation.

The thumb program is a mechanism to allow users to vote in rankings through the site. If users feel that the quality of the site is good, you can recommend the Thumb button to 360 search, the high rate of the site more opportunities to line up to the front. But the quality of the medical website content is relatively poor, plagiarism is serious and readability is not high, the user recommended to the possibility is not big. And the general patients are to seek treatment for the purpose, many are one-time transactions, General hospital patients will not remember, the next time the probability of looking back is very small. In other words, the average person is not serious to pay attention to a medical site, not to recommend to search engines.

In addition, for medical keywords, 3,601 will give relevant tips, such as:

More importantly, site identity tagging can also significantly affect the user's choice:

Today's medical websites tend to win numbers, and a project will have dozens of sites, many of which require personal registration. A hospital of a personal nature cannot be compared with a hospital of a corporate nature. This is also the place where medical websites suffer.

From the above analysis can be seen, after the medical industry to 360 search in the big fishing is more difficult, at least more than Baidu. This is not necessarily bad for users, because they need regular rules, real medical information, perhaps in 360 here can indeed achieve this "dream."

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