Catering take-away O2O, the Internet and food products of passion collision

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With the rise of micro-letter, micro-letter O2O is also constantly heating up. Many businesses, not according to their own needs, will not enter the micro-letter O2O industry. In particular, catering take-away O2O is very hot. Catering take-away O2O survival rules, in the author seems not so optimistic, in a few years ago the catering industry group buying is the time, many merchants poured into group buying. But customers are not paying the bills, and there are fewer repeat guests. Then the food and beverage take-away O2O Road is to open up the food industry or astray? We can only wait and see. Regardless of the food and beverage take-away O2O prospects are very good.

Catering take-away O2O distribution way is to protect

From the point of view of logistics, catering sales can be divided into two categories: a class of logistics and distribution, the other is just a simple information display, logistics and distribution by the merchant to solve their own or with Third-party logistics cooperation. Logistics solution, in the catering sales, due to the high viscosity of users, logistics can be derived from the rest of the way to do the promotion. Such as: Some ads implanted into the logistics to the user. And the logistics of the take-away will also avoid the peak of supermarket goods, which is more favorable for catering takeout.

Since the construction of their own logistics system, although a lot, but the cost of investment is very much. Courier personnel with a single, distribution, transportation and other costs, as well as logistics personnel distribution costs. Every day to have enough orders and logistics staff delivery speed, can have the opportunity to profit. Many enterprises in Chongqing, are losing money in doing food take-away, visible logistics is indeed a difficult problem to control. Micro-credit delivery logistics, is to do takeout to the life and death step, need to take this step.

Catering take-away O2O's profit is the user experience

The user experience is good or bad directly affects the number of repeat customers. The user experience includes the speed of logistics, the style of the dishes, the price, the service attitude of the staff, and the degree of control over the time. Only by interlocking, will the user experience do a better job. The user experience completes, the order number will increase rapidly, will pull the dining income.

Food and beverage take-away will not become a star in the food industry, the user experience is a vital part of the pulse. We have to lay down every foundation to get more opportunities. Now the fierce competition in various industries, Tencent, Baidu, Taobao and other old mostly in the restaurant to sell this channel, can be seen catering take-away O2O will be more and more fierce.

Catering Takeout O2O An attempted "unwanted pregnancy"

Catering take-away O2O, is catering and interconnection of the "accidental pregnancy", the birth of more food and beverage take-away. Catering Takeout is a favorite for many working people. User experience of the gatekeeper, the renovation of the order quantity. will make food and beverage sales go further and farther. The advantage of catering O2O is the relative traditional dining more pay attention to the user experience, the service that delivers a meal to the door. will become a traditional food "thorn", the traditional catering sales will bring great impact.

Fast-paced era, will be more and more inclined to sell O2O, food and beverage take-away will be hot mess. If the catering industry can keep up with the rapid pace of the times, I believe that a breakthrough in the performance is very helpful. Food and beverage delivery to the door, will go further and farther. Whether it is facing the problem of logistics, or low cost control, I believe that food and beverage sales in the constant innovation and groping, will get a satisfactory outcome.

Catering takeout O2O may be the next catering giant

Now a lot of people are attacking the food and beverage take-away O2O this kind of "unreliable" form. But the road is all people come out, or die, or reborn. Catering sales low-key walking in the catering industry, relying on the user experience and the model of low-cost packages to survive, if you can open up some other profit model, I think catering o2o is very promising. such as directing consumers to buy the rest of the merchandise. Catering take-away O2O is the advantage of high user viscosity, we also need in the constant test, and constantly summarized.

The future of food and beverage delivery, may be subversive food industry giants. I can imagine that in the future we can stay indoors, can enjoy a variety of food. Also through birthdays, festivals of the way, catering industry for us to prepare a good cake, banquet, wine door-to-door. We just have to enjoy it quietly. The future of the catering industry depends on constant innovation and groping, and I believe that the scenes I can imagine will soon be realized in the near future.

The above by Chongqing Jie Road Technology (www.jero168.com) original, if you need to reprint, please specify the source, original is not easy, and turn and cherish.