Chongqing Ceramic Network 07 summary and 08 development plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Summary

Chongqing Ceramic Network (www.cqtcw.com) is to integrate the Chongqing market tile sanitary ware brand, merchants, consumers, markets (shopping malls) as one of the network information platform. Since August 15 when the website officially opened, after continuous improvement and improvement, on the achievements and deficiencies to carry out a summary, while the future of the annual Web site development strategy for the overall concept.

1, following the Web site production company will be the framework of the site, Chongqing Ceramic Network team on the existing site structure to optimize the adjustment, so that the site in the function of further improvement, the initial meeting of the industry portal requirements.

2, the completion of the national market more than 90% business products input, "original" upload more than 5,000 of the total number of products, published evaluation of 100, the average of the first product evaluation 5 pictures, the author of each product of more than 200 words.

3, with the building materials market every time the promotional activities, online non-stop tracking reports, the timely upload and update information.

4, the use of web resources and multi-party media to reach a cooperative relationship, such as "Ceramic Information", "Kitchen Magazine" and so on, enrich the business industry information vision, improve the market details factors.

5, as of December 19, mainly to building materials home trade site-oriented friendship links up to 228, online store members up to 300, home Enterprises 225, forum posts 1721, publishing industry 176, Human Resources information 822, included News page 7,280.

6, search rankings, in the absence of any payment to promote, the importation of "Chongqing ceramics" to Baidu, Google and Yahoo and other search engines, the current ranking is the first.

7, from the December 1 site to organize group buying activities, in the absence of any media investment in the case, a total of more than 50 owners to attract more than a group to register, statistics scheduled to participate in the site to buy a group of about 20.

Second, the development thought of Chongqing Ceramic network in the 2008

Continue to stand at the height of the industry portal, to serve the country cellar market as the core work content, and actively give businesses to display product information and consumer understanding of product information channels and bridges, increase business sales channels, promote the national market in the industry leadership role, enhance the market intangible assets and brand influence, To build the market is unique E-commerce platform, while striving to make Chongqing ceramic network in the short term to have independent profitability, in the future era of electronic commerce popularization, to build Chongqing regional ceramic Sanitary ware The earliest direct sales platform.

(i), online promotion

A, to ensure timely updates of news and forums: News update is to maintain the site rankings and flow of the necessary conditions, daily weekly monthly by volume to complete news updates, is still the work of ceramic network staff.

B, priority coverage of the market marketing activities and information, ceramic network synergy with the marketing department, to Third-party Cooperative media to further promote the market, promote the site in the day-to-day operation of the market in the network media exposure rate.

C, actively study industry-related theories, published on the industry price index, Power trends, market trends, product deconstruction and other authoritative information, and strive to become a number of industry indicators initiator and guide, promote the national market for product brands and brand business information integration and prestige (including already entered and have not entered the brand and products), For the State cellar market investment and sustainable business to lay the core competitiveness.

D, Online Services: Online service is an important performance of the site's advantages, Chongqing Ceramic Network of online services to professional and focus for the core competitiveness, on the one hand, the site has a relatively good interactive program design, on the one hand, familiar with products and brands of professionals, these two indispensable. In the electronic commerce slowly becomes the information age of the mainstream of consumption, information in a timely manner, is necessary and most important. The consumer through the website interactive platform obtains the specialized information, will naturally take the specialized product main website and the National Cellar market as the purchase main destination.

E, Business members: In order to meet the needs of users at a higher level, Chongqing Ceramic Network development of a profit-oriented business membership service system to professional information supply mainly to professional services as a supplement. For example, for decoration companies or designers to provide individual weekly or even daily update the price of hot products, or to provide one-on-one online services, using the Bashan ceramic bathroom in the advantages of the business circle, the use of exclusive website channels, real-time paid to provide a full range of information services to commercial members.

F, to integrate the future of Bashan home building Materials Market cluster (high-tech Zone planning text) as the goal, improve the Web site procedures, expand the site's information services, increase the number of brand manufacturers and business needs of the content, add interactive and online communication module, one step ahead to seize the Bashan home building Materials market cluster information and channels of the commanding Heights, Early establishment of the National Cellar market in the Bashan household building Materials market cluster leading position.

(b) offline

A, in order to cooperate with the market operation, the ceramic network team continues to collect free information for the merchants (products, images, news, etc.) to increase the amount of information that is matched with the portal site, and gradually by us to collect the message to the merchant and the consumer to submit the information mainly.

B, organize group buying: In the service of the market premise of the state cellar, to ceramic network for the third party network media, advertised only professional ceramic tile bathroom Group, and unlimited number of owners, continuous normalization of small-scale group buying. In the group buying organization, the ceramic Network of organic Division of labor, such as to other sites to publish ads, contact the community, production materials, customer consultation, the owner of the organization.

Chen * *: Overall co-ordination, mainly with market leaders and related departments to communicate, coordinate steps, management team.

Wu * *: Website Interactive program optimization, group buying activities of the overall planning and implementation, to negotiate market businesses and responsible for organizing group buying products, to the community publicity and registration of owners, production network advertising, related decoration forum post, and the relevant web site to discuss cooperation, while responsible for some of the owners of the advisory and activities

Lee * *: To accept the owner of the consultation, focus on other sites to promote, statistics group purchase owners list, sorting out the needs of owners, hand in with the market-related departments to solve;

Shao * *: Responsible for the purchase of materials required for the design and production, such as banners and DM single, on-site assistance in attendance and shopping guide.

STANDBY Staff * * * * * (TO recruit * * * name): Familiar with the decoration and tile sanitary industry related to the professional one, responsible for the site users of technical advice, to assist in community group purchase promotional activities to enhance the Web site in the professional information services.

C, in the name of Chongqing Ceramic Portal to participate in building materials home and decoration industry exhibitions and exchange activities.

D, with the industry's plane, television media cooperation, multi-directional display of the market and improve the visibility of the ceramic network.

E, Outdoor Advertising: Budget a certain fee, will be ceramic nets to Chongqing building materials important procurement channels to promote the use of the owner's users.

F, the name of the site to organize exhibitions: organization of products concentrated display, such as in the South Square of the organization of each one breaking "low-cost toilet show" and so on.

G, the theme activities: The organization of ceramic nets led the industry selection activities, such as "Chongqing Ceramic Network Cup of the year's best bathroom brand or product selection" and so on.

H, organize the industry to communicate by forum or communication, the technical and impact of the site needs the industry portal, especially the brand business to open and fair discussion, the establishment of relevant self-discipline conventions, to promote the healthy development of the entire industry, thereby enhancing the influence of the ceramic network.

(c) Website operation

1. Advertising operation

A, the establishment of a reasonable advertising site planning.

B, the development of the market in line with the actual price.

C, for the brand has not yet entered the factory to provide online and offline investment services.

2. Media cooperation

A, the use of ceramic network information advantages, and related media advertising swaps.

B, Chongqing Ceramic Network for the national industry media in Chongqing advertising agency rights and distribution qualifications.

C, Chongqing Ceramic Network for the national industry media to set up the name of the office, sharing the industry's national resources.

3, Registered Members:

A, Business Free shop, in order to facilitate the overall operation of the market of the national cellar.

B, the development of the website Human Resources Channel, for the industry employing units and related talent to build channels, individual members register free of charge.

C, strategic cooperation: with the home improvement Company or the designer to carry on the deep cooperation, opens the purchase green channel, plays the website the channel value.

III. Objectives:

One, the end of 2008, the average number of clicks per day IP Tatsu * * * points above.

Second, the average monthly organization not less than a group purchase, the average number of 30 owners per group.

Third, the monthly release of not less than 1000 words on the state cellar market or industry price trends, the trend index and so on.

Four, compared to the same level of building materials or home sites, the total amount of information and clicks to ensure Chongqing first.