Content construction of website optimization don't be harmed by the word "original"

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Now when it comes to website optimization will mention a key word, that is the original content, many people say the best is the site content is original, that can make the site get good benefits and traffic, also can improve the ranking of the site, in fact, really so? If you pay attention to the rankings in Baidu home page of some sites, Will find that the content of these sites does not seem to have much original, there are many reprinted and false original content.

Indeed, as the search engine algorithm is constantly upgraded, the site of the original construction of the voice more and more high, Baidu to talk about the original, SEO training institutions in the talk of original, the enterprise is also talking about the original, more and more stationmaster was "original" pressure can not be kicked up, and even a lot of Site content construction should pay attention to the original is not wrong, but to have a degree, do not be in the original poison, was "original" two words of harm.

What is original?

What is original? You wrote an article on your own independently called original? Who knows how bad your article, search engines do like the original content, but you do not make mistakes, it is like the original content of high-quality, not you say is original quality original, there are many stationmaster died in the "original" word, Firmly believe that the site needs is pure original, from the beginning is to write their own articles, the result is more write not write, the more write the worse. The spirit is commendable, but wood-wood seo very want to ask three questions: 1. How much of your pure own stuff can you write? 2. Do you write something very good? 3. What other people write must be worse than you?

Although always emphasize original, but in fact still make false original more, pseudo original is also a great use, the major news network a news, the rest of all will be misappropriated, this is false original, the latest article released by the industry, you first time to submit, through the rate is very high, this is false original; The collection of authoritative articles is also false original. These false original collection rate, the number of visits and other functions believed to have done people know. The content of the website is simply to obtain the user access and trust, and finally get the traffic, so if you can the first time the hot, the latest, aging, authoritative, academic content posted to your website, this is your resources, this can get traffic. As for how to do false original, here is not much to say, users will not because the article is your own original and more look at two eyes, the user's evaluation method is very simple, good content to continue to read, the bad direct leave.

Original articles must be included, false original must not be included?

Not your content is the original search engine must be included, you do not copy others, their own independent writing that is not necessarily high-quality original, article content and network other views of the same, just a little changed the argument, readability is not enough scarce, or even some is old, this can be called qualified quality original? Such originality is of no value to the search engine.

Original articles must be included, false original must not be included, this kind of understanding is actually wrong, original want to be included also has its condition, and the false original content will be included because it added added value on the basis of the original content, such as: open speed, comprehensiveness, professionalism, audience groups, correlation, etc., As long as these aspects do better than original, search engines will also be included. So whether it is original content or false original content, only to bring users a good experience to meet the needs of users, search engine why not included? The previous "SEO how to make others successful for me" in the article mentioned the use of other people's successful content, from the audience, quality, scarcity, Time and other aspects of the promotion of its value is the success of their own. Imitation artifact is never outdated, standing on the shoulders of others is not directly misappropriation of others on the finished, the focus is to do better than others, more competitive. Successful use of other people's achievements is not to let you copy, but to enlarge its advantages, to make up for its shortcomings, play out their own advantages, highlight your own personality and value. If only the long-term misappropriation of other people's content, do not have others good, this is called plagiarism.

In addition to original, can not reproduce replication?

Also have a lot to do original also do false original, but still around the original, feel can not reproduce copy others, always believe that whether original or false original is at least through their own hands, and reproduced copies are directly used by others. Indeed, Baidu also has announced the fight to capture the copy station, but for the big face is urgent, reasonable reprint copy not only harmless, but also Baidu support, no reprint of the internet is not a real network, and the number of reprint has gradually affected the ranking of the page.

When it comes to reprint content, why do you reprint it? The answer is very simple, you feel good will be reproduced, the same users will feel good, you just put a good content from others that moved to you this with more people to share, it is not a repetition but spread. Even if the article will not be included, your users have not been your share? Did you meet their needs? So it is very good to reproduce the reasonable reproduction of the website. Like Chinz Webmaster home mainly by submitting content, and these content is basically the author's two submissions, not equivalent to reprint? The same Lou blog, not all of their own original, Lou also used a lot of other people's articles, and annotated source.

On the construction of website content

First, do not say don't be "original" two words of harm will not go to the original site construction, just all day to do false original and reprint, original content is actually the essence of the site. If a website is false original copy is reproduced, unless the control is very good, otherwise there is no core without the essence, no bright spots, no differences in the site, no original content on the site this is another extreme.

Second, we should pay attention to the relevance of content, whether it is original, pseudo original or reproduced copy should be and site keywords exist closely linked content, these content is actually attract users to come over the key, every content should be there is the truth, and the site theme or column theme, etc. have a connection, Instead of seeing what's good is going to the site heap. Content is good, the site is good, put together is not good, so pay attention to the relevance of the content of the site is very critical.

Third, the content can not be original and original, many webmaster just want to be able to bring to the site, create relevance content, but do not pay attention to the content of readability, this point in many sites exist, because the content of readability in the end, Baidu is not very good to identify, many webmaster use this loophole, To prove that the content is related to the Web site, the order of some similar content is disrupted or a variety of confusing methods are used to add some key words. Wood-wood seo think so sacrificing the interests of users to meet the search engine behavior is very stupid, I am not sure you are earning the search engine money or the user's money.

Four, original content and reprint to combine, in the website operation can not blindly pursue the original, for many sites, can be a few times a few high-quality original is completely enough, and another work is reproduced and the site has a relevance of high-quality content, which is very common, the ability of the individual has always been limited, the strength of the internet is huge.

Written in the last

In short, original content, although important, but the original method should be moderate, do not and "original" Two words die knock in the end, false original and reproduced articles are can and the core original combination. In addition, in the context of construction, quality and readability are the key factors in the operation of the website, do not blindly in the search engine and ignore the user, the user experience is the future direction of development, search engines to meet the user, the site is to meet the users, so long as the content of the site can continue to meet user needs, access to users , search engines that wouldn't be too much of a problem. Or that sentence: the site content construction should not be "original" two words of harm.

Author: Wood SEO blog article from: Http://blog.sina.com.cn/mumuhouzi has a problem directly Sina Weibo @ Wood seo blog.