Create stable search results for corporate websites

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If and kung fu related words, keyword + original content is internal strength, outside chain is Wei Gong. Keyword is the initial focus of optimization strategy, outside the chain and original content, like, is an ongoing strategy and work. Take the industry information class content station example, for the enterprise website to take content strategy reference. This imaginary object of the industry is the hot "pharmaceutical industry."

1, the keyword setting. Avoid the super hot "medicine" keyword, with disease and drug name as the dominant keyword. Form the topic type of structure, each disease a topic, each drug name a topic. The topic of the disease, around the disease have what symptoms, causes, concurrent diseases, medication is what, how to prevent. Drug name is to respond to the classification of disease, and then expand the hospital, manufacturers, similar drugs, efficacy. Users who search for diseases and drug names are also potential customers seeking medical services.

2, original content. Working with the doctor to become a Web site editor, not prior to creation, direct search for foreign counterparts, through the translation software, editing into a suitable content for domestic reading. Each editor's doctor allowed the hospital to advertise and edit the volunteers in an ad exchange.

3. The layout of the inner chain. In the formulation of keyword strategy, the layout of the inner chain is basically completed, each keyword corresponding to a topic page, in this example is the disease and drug name of the topic page, as long as the added article appears these core keywords, do link to the corresponding topic page. When the content of the website is much, the effect of the whole is very obvious. At the same time, the site within the chain, if someone copied directly reproduced, can also bring the site outside the chain, because the link inside the site is also copied past.

4, related long tail keywords. Disease as a core keyword, the associated long tail keyword is the symptom of disease, and the symptoms of disease is best to query the form of the title. Like, "What about XX?" What symptom does xx have? " Why xx always repeatedly attack? ", this kind of article mainly represents Baidu know above, as long as the content of the site is original, the same can and Baidu know the weight of competition.

5. Keep Outside chain. Outside the chain from start to start, the corresponding strategy is different. Start, is the initiative to start the application, has started, set the threshold and other web links.

These five points can bring a lot of potential traffic to the pharmaceutical industry. If it is an enterprise website, it has the same requirement as the industry website: Potential customer visit.

1, the enterprise selects the keyword and the profession website same principle, because each enterprise has the corresponding profession. Select the most popular keywords or special keywords in this industry. If the industry has been very competitive, such as the pharmaceutical industry, select the characteristics of the key words: disease name.

2, the original content, for the enterprise website, the choice of professional editing cost is higher. can refer to the industry website strategy, translation of foreign academic content, that is, the industry's product skills in the article. In addition, the selection of domestic information for the corporate website help is also relatively large, select the domestic industry information, at least make changes to the title.

3, the layout of the chain for the enterprise site is a key point to do a good job of detail. From the keyword Association, to the path of the weight transfer. The core of the key words to consider as the highest priority, after all, the number of pages of corporate Web sites, compact path and the inner chain layout will be more ideal results.

4, the long tail keyword is the enterprise website to do the latent flow the most important skill. Businesses that need potential customers tend to want visitors to come with the point of demand, doubt, and consultation. In creating original content or reprint information, many points to consider whether the long tail keyword can be added to the title.

5, the company's Web site outside the chain relatively bad operation. Many enterprises do not want to link out of their own company, the impact on the appearance of the page also has an impact. If you want to link out is a low quality of the chain, and a large number of spam sites linked together, not as good as not link. So the external chain of corporate websites or to make their own for good, such as public blogs, free supply and demand home page.

Do the above five points, your corporate site search results ranked in the original content of the solid rise. Original content priority to consider foreign translations (using software for translation), followed by the industry and the field of cooperation to create and win, this article also on the SEO three elements made a summary, the enterprise in the operation of SEO can be appropriate reference.